o papel do lider nas organizacoes (1)

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O PAPEL DA LIDERANÇA NAS ORGANIZAÇÕES THE ROLE OF LEADERSHIP IN ORGANIZATIONS 1 SILVA, J.C; SIEIRO, R.; ALVES, D.; DIAS, F.; ²NEVES, M.J. 1.2 Administração de Empresas – Faculdades Integradas de Ourinhos – FIO/FEMM RESUMO Diante da globalização aumentou significativamente a competitividade nas organizações e para que elas tenham um diferencial no mercado é indispensável que o líder mantenha suas equipes motivadas e comprometidas. A liderança abordada no presente artigo aponta alguns estilos, e comportamentos do líder que contribuem para o crescimento e desenvolvimento das pessoas com mais produtividade. O objetivo deste estudo é analisar o papel do líder nas organizações em relação aos seus colaboradores, de modo, que ajudem a elevar a motivação e o comprometimento da equipe. O papel do líder através da análise demonstrou que ao motivar com entusiasmo, faz com que seus colaboradores retribuam com resultados satisfatórios não só com a obtenção do sucesso profissional como também pessoal. Conclui-se que o papel do líder nas organizações tem um impacto importante, pois, influencia seus colaboradores a serem mais participativos estabelecendo uma relação de confiança e permitindo o crescimento da organização e também das pessoas. Palavras-chaves: Administração; Liderança; Motivação; Produtividade. ABSTRACT Ahead of the globalization it increased significantly the competitiveness in the organizations and so that they have a differential in the market is indispensable that the leader keeps its motivated and engaged teams. The boarded leadership in the present article points some styles, and behaviors of the leader that contribute for the growth and development of the people with more productivity. The objective of this study is to analyze the paper of the leader in the organizations in relation to its collaborators, in way, who help 1

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O PAPEL DA LIDERANA NAS ORGANIZAESTHE ROLE OF LEADERSHIP IN ORGANIZATIONS1SILVA, J.C; SIEIRO, R.; ALVES, D.; DIAS, F.; NEVES, M.J.1.2 Administra d! Em"r!sas # Fa$%&dad!s Int!'radas d! O%rin(s # FIO)FEMMRESUMODiant! da '&*a&i+a a%m!nt% si'ni,i$ati-am!nt! a $m"!titi-idad! nas r'ani+a.!s ! "ara /%! !&ast!n(am%mdi,!r!n$ia& nm!r$ad0indis"!ns1-!& /%!&2d!r mant!n(as%as!/%i"!smti-adas!$m"rm!tidas. A &id!rana a*rdada n "r!s!nt!arti' a"nta a&'%ns !sti&s, ! $m"rtam!nts d&2d!r/%!$ntri*%!m"ara$r!s$im!nt!d!s!n-&-im!ntdas"!ssas$mmais"rd%ti-idad!. O*3!ti- d!st! !st%d 0 ana&isar"a"!& d &2d!r nas r'ani+a.!s !m r!&a as s!%s $&a*radr!s,d! md, /%! a3%d!m a !&!-ar a mti-a !$m"rm!tim!nt da !/%i"!. O "a"!& d &2d!r atra-0s daan1&is! d!mnstr% /%! amti-ar$m !nt%siasm, ,a+ $m /%! s!%s $&a*radr!s r!tri*%am $mr!s%&tads satis,at4ris n s4 $m a *t!n d s%$!ss "r,issina& $m tam*0m "!ssa&. Cn$&%i5s! /%!"a"!& d &2d!r nas r'ani+a.!s t!m %m im"a$t im"rtant!, "is, in,&%!n$ia s!%s $&a*radr!sas!r!mmais"arti$i"ati-s!sta*!&!$!nd%mar!&ad!$n,iana!"!rmitind$r!s$im!ntdar'ani+a ! tam*0m das "!ssas. Palavras-chaves: Administra; Lid!rana; Mti-a; 6rd%ti-idad!.ABSTRATA(!ad , t(! '&*a&i+atin it in$r!as!d si'ni,i$ant&7 t(! $m"!titi-!n!ss in t(! r'ani+atins and s t(att(!7 (a-! a di,,!r!ntia&in t(! mar8!t is indis"!nsa*&! t(at t(! &!ad!r 8!!"s its mti-at!d and !n'a'!dt!ams. 9(! *ard!d &!ad!rs(i" in t(! "r!s!nt arti$&! "ints sm! st7&!s, and *!(a-irs , t(! &!ad!r t(at$ntri*%t! ,r t(! 'r:t( and d!-!&"m!nt , t(! "!"&! :it( mr! "rd%$ti-it7. 9(! *3!$ti-! , t(is st%d7is t ana&7+! t(! "a"!r , t(! &!ad!r in t(! r'ani+atins in r!&atin t its $&&a*ratrs, in :a7, :( (!&" trais!t(!mti-atinandt(!$mmitm!nt , t(!t!am. 9(!"a"!r , t(!&!ad!r t(r%'(t(!ana&7sisd!mnstrat!d t(at :(!n mti-atin' :it( !nt(%siasm, it ma8!s :it( t(at its $&&a*ratrs nt n&7 r!"a7:it(satis,a$tr7 r!s%&ts :it(t(!attainm!nt , as :!&& as "!rsna& t(!"r,!ssina& s%$$!ss. It is$n$&%d!d t(at t(! "a"!r , t(! &!ad!r in t(! r'ani+atins (as an im"rtant im"a$t, t(!r!,r!, in,&%!n$!sits $&&a*ratrs t *! "arti$i"atr7 !sta*&is(in' ar!&ia*&! r!&atin and a&&:in' t(! 'r:t( , t(!r'ani+atin and a&s , t(! "!"&!.!e"#$r%s: Administratin; L!ad!rs(i"; Mti-atin; 6rd%$ti-it7.1INTRODU&OO d!s!m"!n( satis,at4ri d! %ma r'ani+a !sta r!&a$inad dir!tam!nt! aam*i!nt! /%! s! $ara$t!ri+a atra-0s das "!ssas s,r!nd in,&%;n$ias a td mm!nt. 6rtand, %ti&i+ar m!is "ara d!s!n-&-;5&as tra*a&(and as "t!n$ia&idad!sds$&a*radr!sint!rns0tar!,aindis"!ns1-!& d&2d!r d!ntrdaOr'ani+a,"rin$i"a&m!nt! $ma%m!nt da $m"!titi-idad! na at%a& $n3%nt%ra '&*a&i+ada.Aa*rda'!md"a"!& daLid!rananar'ani+a/%antas%aan1&is!a"nta ,atr!s &i'ads < "&2ti$a !m"r!saria& ! $%&t%ra&, "ara /%! a !m"r!sa atin3a s!%s*3!ti-s!m!tas. A"!s/%isar!ssa&ta"a"!& d&2d!r, $mint%itd!r!d%+ir s$n,&its n am*i!nt! d! tra*a&(. N!st! $nt!=t, "!r'%nta5s!> a '!r!n$ia a adtar a"st%rad!&2d!r !&!-aamti-adas%a!/%i"!, assim$ma"rd%ti-idad!!$m"rm!tim!nt ds $&a*radr!s?Ent!nd!r s $n$!its s*r! &id!rana ! ad/%irir s%as (a*i&idad!s, s!ss!n$iais"aras%$!ssdasr'ani+a.!s. A"dass%nt3%sti,i$a5s!"r$nsid!rart!ma &id!rana %ma /%!st !ss!n$ia& "ara /%a&/%!r !m"r!sa /%! d!s!3a*t!r mair /%a&idad! ! "rd%ti-idad!, tra*a&(and as "t!n$ia&idad!s d $a"ita&(%man.Am!td&'ia%ti&i+ada,i "!s/%isa*i*&i'r1,i$a, nd!*%s$%!m*asam!ntt!4ri$ s*r! &id!rana, mti-a ! C&ima Or'ani+a$ina&. A a*rda'!m a"ntada n arti' t!m $m r!,!r;n$ia tra*a&(s "!s/%isads "r-1ris !st%diss d t!ma /%! a"ntam $m a '!r;n$ia "d! a%m!ntar a"rd%ti-idad!da!/%i"!. 6rtant, *3!ti-darti',i $n(!$!r s "rin$2"is*1si$s da &id!rana, *!m $m s!% im"a$t d!ntr da Or'ani+a.LIDERANACma%m!ntda$m"!titi-idad! nm!r$ad, $ada-!+mais s!!=i'!ds&2d!r!s, "!r,is mais ,&!=2-!is, $m"!t!nt!s ! $m"rm!tids $m /%! ,a+!m.6rin$i"a&m!nt! !m sa*!r $n-i-!r $m as di,!r!nas ! administrar $n,&its d!ntr dasr'ani+a.!s"ara!sta*!&!$!r $ms!%s $&a*radr!s $n,ianana&$an$!ds2*3!ti-s r'ani+a$inais ! indi-id%ais. At%a&m!nt!&2d!r *%s$a d!s!n-&-!r(a*i&idad!s "ara !=!r$!r a &id!rana nas r'ani+a.!s, ist t!m sid %m ds 'rand!sd!sa,is !n,r!ntad "!&s &2d!r!s.C(ia-!nat @1AAB, ". 1BCD d!,in! &id!rana $m s!nd %m"r$!ss /%!in,&%!n$ia ! ind%+/%! %ma "!ssa !=!r$! s*r! %tras $n,rm! a n!$!ssidad! !sit%a, /%! as &!-am a r!a&i+ar %m % mais *3!ti-s. Entr!tant a,irma ainda /%!, Ea&id!ranand!-!s!r $n,%ndida$mdir!%$m'!r;n$iaF...G. O&2d!r n!ms!m"r!0%mdiri'!nt!%'!r!nt!E.Assim, "d!5s!"!r$!*!r/%!a&id!ranan0in!r!nt! a n2-!& (i!r1r/%i$, $m d!-!ria s!r, % s!3a, !&a 0 %ma $ara$t!r2sti$a "r4"riada /%a& a "!ssa ad/%iri atra-0s d! t!ria ! "r1ti$a. S!'%nd 6!nt!ad @1ACA, ". 1D,&2d!r "d! s!r d!,inid $m HF...G "!ssa /%!-ai < ,r!nt! "ara '%iar % mstrar$amin(, % /%! "r!$!d! % diri'! /%a&/%!r a,"ini % m-im!ntE. Cm!nta a "r!s!na d &2d!r ! s%a $a"a$idad! d! s!r!s"nsa*i&i+ar "!&a !/%i"! ass%mind ris$s, in$!rt!+as, "is !&! a$r!dita ! !stim%&as!%s s%*rdinads dand a !&!s a%tnmia. I%and 0 !=!r$ida a "r1ti$a d! &id!rana,s r!s%&tads !a%m!nt d $m"rm!tim!nt das "!ssas $m a r'ani+a, s!trnam&!ais, trans"ar!nt!s *%s$and s&%.!s "ara r!s&% d! "r*&!mas %$n,&its. A "!s/%isa a"nta /%! s &2d!r!s /%! "!r$!*!m as di,i$%&dad!s a"ntadas"!&s $&a*radr!s, $&a*ram "arad!s!n-&-im!nt !a%m!nt d! !st2m%&s, /%! &!-am s s%*rdinads a *%s$ar!m $nstant!m!nt! s&%.!s, a t!r!m ini$iati-a !atin'ir!m r!s%&tads s!m"r! tra*a&(and !m $n3%nt.6ara /%! $rra m%dana na r'ani+a, !&a d!-!r "artir d &2d!r. Sm!nt! !&!"d! a*sr-!r s -a&r!s, in-a.!s, *3!ti-s ! d!sa,is da !m"r!sa "ara dir!$inam!nt!d!s!n-&-im!ntdas"t!n$ia&idad!sds!%"!ssa&. C(ia-!nat@1AAB, ". 1BJD s d!,in! $m HF...G s r!s"ns1-!is dir!ts "!&a s*r!-i-;n$ia ! "!&s%$!ss da r'ani+aE.A&id!rana!n-&-!dis$%ss.!sa$!r$ads-!rdad!irs,atr!s/%!&!-amamti-a das "!ssas. Os Administradr!s d! md '!ra&, /%! s! "r!$%"am $m d!s!n-&-im!nt das "!ssas a$r!ditam /%! n 0din(!ir /%! mti-a %ma "!ssan tra*a&(, ! sim am*i!nt!s "arti$i"ati-s, nd! (1 "ssi*i&idad! das "!ssas %sar!ms%a $riati-idad!, t!r ini$iati-a d!s!n-&-!m $arr!ira na !m"r!sa.3 O%tra $ara$t!r2sti$a a"ntada "r C(ia-!nat @1AAB, ". AD 0 /%!mais $m%mnas r'ani+a.!s, H0 $nstit%iram*i!nt! d!ntr ns /%ais as "!ssas tra*a&(am !-i-!m a mair "art! d! s%as -idasE. O a%tr d!sta$a,at d im"a$t /%!tra*a&(t!m na -ida das "!ssas, "r !&as "assar!m mair t!m" n am*i!nt! d! tra*a&(. Entr!tant, amairiadasr'ani+a.!s0a"ntada$mam*i!nt!sr2'ids,&imitads ! m%it *%r$r1ti$s, administrads "!& a%tritarism ! int&!rKn$ia. O /%! s!$ntradi+ 6aratra*a&(ar!m$m!,i$i;n$ia, s!m"r!'ads"r!$isams!ntir /%!s%as$ntri*%i.!s indi-id%ais ! d! !/%i"! s a"r!$iadas, /%! s%as id0ias "ara s%$!ss ,%t%r s r!s"!itadas ! !nt!ndidas. 6r!$isam *t!r in,rma.!s s*r! "r'r!ss !m"r!saria& ! tam*0md!"artam!nta&. 6r!$isam!nt!nd!r s-!rdad!irs "r*&!mas /%! ,a+!m,r!nt! < r'ani+a ! tam*0ma s!%d!"artam!nt. 6r!$isam sa*!r/%!$(!,! t!m !m m!nt!,/%! "!nsa s*r!!&!s, s*r! s!% "r'r!ss % ,a&ta d!&!. 6r!$isam d! in,rma.!s s*r! $mm!&(rard!s!m"!n(. @FREEMAN9LE, 1AA2, ". 1AD.Oa%tr a$imar!&a$inaan!$!ssidad!d'!r!nt!!mdar r!trnass!%s$&a*radr!s, ,a+!nd $m /%! tds "arti$i"!m, a3%dand a !stim%&ar a $riati-idad!.O a%tr $ita /%!,%n$in1ri a&0m d! $ntri*%ir indi-id%a&m!nt! d!-! s!r s!ntir /%! s!% tra*a&( !st1 s!nd a"r!$iad, tant d! ,rma indi-id%a& $m !m!/%i"!,n!$!ssitandd!"!rs"!$ti-asd!$r!s$im!nt"r,issina&.A&'%nsa%tr!s, d!a$rdZa&!sni$8@1AVVapudLASCASAS, 1AAS, ". BPD di,!r!n$iam&2d!r d!%m'!r!nt! Hnd! s '!r!nt!s at%am "ara &imitar !s$&(as, s &id!r!s tra*a&(am !m dir!"sta "ara d!s!n-&-!r n-as a*rda'!ns "ara "r*&!mas "!rsist!nt!s ! "ara a*rirn-as /%!st.!s -isand n-as ".!sE. Las Casas @1AASD $it% %m a%tr /%! a*rda ar!&a !-id!n$iada na mairia das r'ani+a.!s. O /%! s! "!r$!*! na mairia das-!+!s 0 /%!'!r!nt! "da s!%s $&a*radr!s n in$!nti-and a !/%i"!, n dand!s"a"ara/%!tds "ssam"arti$i"ar !m$n3%nt31a&id!ranamd!rna0tta&m!nt! $ntr1ria na "!r$!" d a%tr, !m*ra (a3a di,!r!nt!s $nt!=ts a$!r$a da&id!rana. S!r a"ntads a s!'%ir a&'%ns t4"i$s s*r! mti-a ! &id!rana"rin$i"a&m!nt! "ara di,!r!n$iar s!% md d! at%a.MOTI0A&O . LIDERANAA mti-a t!m %m ,rt! im"a$t na &id!rana in,&%!n$iand ,atr!s /%! a3%damim"%&sinar a !/%i"!, "rin$i"a&m!nt! na r!a&i+a d! m!tas ! *3!ti-s dar'ani+a.A mti-a0*astant!$m"&!=a$m!ntaR**ins@2PPJD !st1m%it&i'ad a tar!,as d!sa,iadras, "rt%nidad!s d! a"r!ndi+ad % d! "rm a&0m dr!$n(!$im!nt. Sa&i!nta /%! a mti-a 0 %m ds mais "r$%rads "r !st%diss8n !st%d d $m"rtam!nt r'ani+a$ina& nd! !n,ati+aH!nt%siasmE *ai=a"ntad nas r'ani+a.!s/%! &!-am !st!s !st%diss a &!-antar!m as $a%sas. R**ins @2PPJ, ".1S2D d!,in! a mti-a $n,rm!!=!m"& a*ai=>A mti-a 0r!s%&tad da int!ra d indi-2d% $ma sit%a.O*-iam!nt!, as "!ssas di,!r!m/%ant1s s%as t!nd;n$ias mti-a$inais*1si$as. Masm!sm a&%n /%! a$(a m%it di,2$i& &!r %m &i-r t0$ni$ "r maisd! 2Pmin%ts 0 $a"a+ d! d!-rar %ma !di dMarr7 6tt!r d%rant! %matard!. 6ara !st! !st%dant!, a m%dana na mti-a 0 $a%sada "!&a sit%a.@RONNINS, 2PPJ, ".1S2D.R**ins @2PPJD d!% !=!m"& d a&%n /%! !stand mti-ad/%ant !&! r!nd!!ms%a&!it%ra, "is, s!s!nt!!n-&-id!m!sma$nt!$!nasr'ani+a.!s.A&id!rana n!st! as"!$t r!/%!r d &2d!r *%s$ar !=trair d! s!%s $&a*radr!sm1=imd! si. O%tr ,$ a r!s"!it da mti-a, s!'%nd R**ins @2PPJ, ".1S2D !star!&a$inad < &i'a !ntr! Hint!nsidad!, dir! ! "!rsist;n$ia ds !s,rs d! %ma"!ssa "araa&$an$! d! d!t!rminada m!taE. F...G En,ati+a /%! 0 "r!$is $nsid!rar a/%a&idad!d!s,r, tant/%ants%aint!nsidad!. Oti"d!!s,r/%!s!d!-!*%s$ar d! a$rd $m a%tr 0 a/%!&! /%! -ai !mdir! as *3!ti-s dar'ani+a F...G. As anti'as t!rias s*r! s !st%ds da mti-a (%mana "artiram da d0$adad! 1AJP. As mais $n(!$idas t!rias s> a (i!rar/%ia das n!$!ssidad!s, d! Mas&: as9!rias [ ! \ ! a 9!ria ds dis ,atr!s. Ast!riasmais$n(!$idass*r!mti-a!st*as!adasns!st%dsd!Mas&:, mstradana(i!rar/%iadasn!$!ssidad!s, /%!,a&as*r!asn!$!ssidad!s(%manas. 6ara C(ia-!nat @1AAOD, d!,!nd! /%!"rin$i"i da t!ria -!m da r!&a d"r4"ri (m!m na *%s$a d! !st%dar$m"rtam!nt das "!ssas !/%! &!-a as"!ssas < d!t!rminada a, % s!3a, a/%i& /%! "d! in,&%!n$iar s!% $m"rtam!nt.Mas&: @1ACO apudCMIAVENA9O,1AABD r'ani+% as n!$!ssidad!s ! as r'ani+%!m%ma"irKmid!nd!d!sta$asn2-!isdasn!$!ssidad!s!s%aim"rtKn$ia"ara$ada indi-id%. Na ,i'%ra a*ai= !st r!&a$inadas A Mi!rar/%ia das N!$!ssidad!s M%manas.Fnt!> @MASLOL, 1ACO, apud CMAIAVENA9O, ". 1VPD 1 .Cn,rm!a%tr as n!$!ssidad!s "rim1rias, !st r!&a$inadas ns n2-!is mais*ai=s da "irKmid!, d!nminada, $m n!$!ssidad!s *1si$as. As n!$!ssidad!s,isi&4'i$as!stins!ridas as*r!-i-;n$iad(m!m$m> a&im!nta, a*ri',r!"rd% da !s"0$i!, !ntr! %trs ,atr!s. As n!$!ssidad!s d! s!'%rana ,a+!m$m/%!indi-id% s! "r!$%"! $m a s%a "rt!. M!r+*!r' @apud CMIAVENA9O, 1AA2D a"r!s!nta a r!&a da mti-a $m asn!$!ssidad!s $m %ma a*rda'!m di,!r!nt!. Em s!% !st%d s*r! a 9!ria ds disFatr!s, $ndi$ina$m"rtam!ntr'ani+a$ina& adis,atr!s> Mti-a$inais!Mi'i;ni$s.Os ,atr!s Mti-a$inais, /%and n "!r$!*ids % a%s!nt!s n '!ramsatis,a, mas, /%and "r!s!nt!s s ,nt!s d! mti-a ! satis,a. J1 s ,atr!s(i'i;ni$s n '!ram mti-a, !ntr!tant s%a a%s;n$ia &!-a a insatis,a.Cn(!$!nd $ma mti-a ,%n$ina! as n!$!ssidad!s"rin$i"ais/%!a r!'!m,$a*! as &2d!r!s ri!ntar s%as !/%i"!s ! s a%tr!s ,%ndam!ntam /%!>Amti-adas"!ssasd!"!nd!daint!nsidad!dss!%smti-s, !sa%tr!s r!ssa&tam /%! Hs '!r!nt!s /%! $ns!'%!m mti-ar s!% "!ssa& $m;=it, sa/%!&!s$a"a+!sd!$riar %mam*i!nt!$m*3!ti-s@in$!nti-sD$m"at2-!is $m s mti-s @n!$!ssidad!sD !s"!$2,i$s ds s!%s ,%n$in1risE.@NLANCMARD; MERSE\, 1AOC, ". 1O51AD.1MASLOL@1ACODapudCMIAVENA9O, Ida&*!rt. Y!r!n$iand"!ssas> "assd!$isi- "araaadministra "arti$i"ati-a. S 6a%&> Ma8rn N8s, 1AAB ". 1VP.10Os a%tr!s a$ima !n,ati+am /%! a mti-a ir1 d!"!nd!r d d!s!m"!n( d&2d!r, "is, s!%im"a$t!st1r!&a$inadas ans!is !d!s!3s das "!ssas nam*i!nt! d! tra*a&(, % s!3a, $ada %m t!m s!%s sn(s s%as m!tas "r,issinais as!r!ma&$anadas$m;=itna$arr!ira. N!ntant, /%andN&an$(ard!M!rs!7@1AOCD $m!ntam s*r! a int!nsidad! ds mti-s /%! &!-am d!t!rminadas !/%i"!s a"rd%+ir!m mais $m satis,a d /%! ,a+!m !st1 r!&a$inad a $m"rtam!nt d&2d!r.W m%it im"rtant! /%!"a"!& d &2d!r s!3a d!s!m"!n(ad $m dinamism "ara/%! "ssa at!nd!r as r!ais n!$!ssidad!s d! $ada $&a*radr "ara 'arantir s%$!ss nar'ani+a ! na r!a&i+a "!ssa& $m"!rs"!$ti-as "siti-as d! $r!s$im!nt"!ssa& as"!ssas. Estr!&a$inadsa*ai=s,atr!s/%!'!ramsatis,a!insatis,a n am*i!nt! d! tra*a&( ! $m in,&%;n$ia a -ida das "!ssas.FATORES MOTI0AIONAIS 1Sa+'s2ac'e(+es3FATORES HIGI4NIOS 1I(sa+'s2ac'e(+es3Cnt!Td d Car' @$m a "!ssa s! s!nt! !mr!&a a $ar'D.1 5 O tra*a&( !m si m!sm; 2 5 R!a&i+a "!ssa&; S 5 R!$n(!$im!nt d tra*a&(; B 5 6r'r!ss "r,issina&; J # R!s"nsa*i&idad!.Cnt!=t d Car' @$m a "!ssa s! s!nt! !mr!&a < !m"r!saD.1 5 As $ndi.!s d! tra*a&(; 2 5 Sa&1ris ! "r;mis d! "rd%; S 5 N!n!,2$is ! s!r-is s$iais; B 5 C%&t%ra r'ani+a$ina&; J 5 R!&a.!s $m'!r!nt!.Fnt!> C(ia-!nat @1AAB, ". 1VOD. EFEITOS DA LIDERANA NAS ORGANIZAESO!,!it$a%sadna&id!rananasr'ani+a.!sd!nta%man-at!nd;n$ia,$%3a n!$!ssidad! d! in-ar $m %ma '!st mais "arti$i"ati-a nd! s $&a*radr!s/%!r!m s!r r!$n(!$ids. 6ara C(ia-!nat @1AABD ainda s! trata d! %ma r!a&idad! d!"%$as r'ani+a.!s, %ma minria d!&as n s! "r!$%"a $m$a"ita& (%man, mas"r!$%"ads a"!nas $m a "rd%ti-idad!. A mairia d!stas n d!"sita $n,iana nas "!ssas ! a m!sm t!m" d"rt%nidad!s "ara !&a n $r!s$im!nt d!ntr da !m"r!sa. Na -!rdad!, 'rand! "art!11das r'ani+a.!s, "r!$%"a5s!a"!nas$ma&%$rati-idad!!n$m/%!as"!ssas "d!m $ntri*%ir ! ,!r!$!r "ra am"&iar ainda mais s!%s &%$rs ! a%m!nt da"rd%ti-idad!"raa!m"r!sa.Wim"ss2-!& n"!r$!*!rsr!,&!=sdmd!&d!&id!rana n d!s!n-&-im!nt r'ani+a$ina&. L!-and5s! !m $nsid!ra$nt!=tat%a&,"t!n$ia& !a$!ss das "!ssas < in,rma, "!r$!*!m5s! %ma t!nd;n$iamair < n!$!ssidad! d! im"&antar %ma &id!rana mais "arti$i"ati-a ! -&tada "aras!r(%man.As"!ssas/%!r!m!n$ntrars!%-a&rd!ntrdasr'ani+a.!s, %s!3a,s!r!m -istas ! r!$n(!$idas ! n a"!nas !=!$%tar!m s%as tar!,as 0 "r!$is /%! (a3asin$rnia ! !/%i&2*ri "ara a*sr-!r tds s "nts ,rt!s das "!ssas a s!% ,a-r !tam*0ma*!n!,i$i"araa!m"r!sa, "r$nstit%iram*i!nt!ssadis$m"!ssas,!&i+!s ! "rd%ti-as, $m r!&ata Arn&d ! 6&as @1AAC, ". SJD.Na &id!rana -&tada "araindi-id%, -$; &!-a !m $nsid!ra asinsatis,a.!s, a"4ia a -ida "!ssa& ! ,ami&iar, "rm-! a (n!stidad! s!m m!d! 'arant! a$!ss as $(!,!s ! !n$ra3a as "!ssas a ass%mir ris$s. I%and%m &2d!r adta !ssas $in$ atit%d!s (%manistas intransi'!nt!s, as mti-a.!s,!n!r'ias ! *3!ti-s ds !m"r!'ads !ntram !m sin$rnia $m as !n!r'ias !m!tas da r'ani+a. @ARNOLD E 6LAS, 1AAC, ". SJD.N!ntant,Ha"!nas%m"!/%!n !r!strit$2r$%&d! !m"r!sast!mdadas%,i$i!nt!at!n"araa*t!nd!m!&(r!sr!s%&tadsatra-0s das "!ssasEd!sta$a C(ia-!nat @1AAB, ". 2AD. 6araa%tr 0 %ma r!a&idad! !n$ntrada !m "%$as!m"r!sas, "is, a -!rdad! 0 /%! a"!nas %ma minria s! "r!$%"a $m,atr (%man,$m ,nt! d! "rd%ti-idad! ! r!s%&tads ,a-r1-!is, n /%a& d!"sitam $n,iana nas"!ssas!am!smt!m"d"rt%nidad!s"ara!&asn$r!s$im!ntd!ntrda"r4"ria!m"r!sa. Na-!rdad!, 'rand!"art!dasr'ani+a.!s, "r!$%"a5s!a"!nas$ma&%$rati-idad!!n$m/%!as"!ssas"d!m$ntri*%ir!,!r!$!r"araam"&iar ainda mais s!%s &%$rs ! $ns!/%!nt!m!nt!a%m!nt da "rd%ti-idad! dar'ani+a.A &id!rana$ntri*%i "araa%m!ntard!s!n-&-im!ntdas"!ssas!$"!rad!s&%d!"r*&!mas!$n,&its!=ist!nt!s!mtdar'ani+a.Cm!nta/%!"r$!ssd!&id!rana0!m&n'"ra+, massr!s%&tadss!=tr!mam!nt! satis,at4ris nd!a%tr 6!nt!ad @1ACA, ". 2SBD, $ita /%!> Oa"r!ndi+add!n-as(a*i&idad!s0amair!="!ri;n$iaad/%irida!sim"rtant!s,atr!sn!ssaatit%d!d!timism, /%!!ntr!tantn&!-aa12n!n(%ma i&%s s*r!"r'r!ss da !m"r!saE. F...G HI%a&/%!r "r'rama d!d!s!n-&-im!nt d! &2d!r!s 0 &n' ! $ar. O s%$!ss das !m"r!sas, "r0m,d!"!nd!r1 s!m"r! da &id!rana, d! %ma &id!rana /%! sm!nt! "d!r1 nas$!rda,0n-a&r dindi-2d%, da$n,ianan,%t%rd"a2s, n!st2m%& na "rd%ti-idad!, $riati-idad!,satis,a ! mti-a.Cn$&%i%5s! /%!"a"!&d &2d!r "!rmit!$r!s$im!nt ! d!s!n-&-im!nt dar'ani+a $m %mtd, ist "r/%! $a*! a &2d!r !sta*!&!$!r a r!&a d!$n,iana d! s!%s $&a*radr!s. A in,&%;n$ia im"sta "!& &2d!r 0 t si'ni,i$ati-a /%! "d! !star -&tada % n"ara$r!s$im!nt!d!s!n-&-im!ntns4dar'ani+a$mtam*0mdas"!ssas /%! "d!m t!r $ndi.!s d! a"rimram!nt "!ssa& ! "r,issina&. O%tr ,at13a"ntadna"!s/%isa0im"a$t/%!at%a& m!r$adt!ma$arr!tadd!-ida-an da '&*a&i+a !m /%! s! !=i'! -!&$idad! d!stas m%danas !m $%rt !s"ad! t!m"/%! -!m$asinand %ma s0ri! d! $n,&its !ntr! as "!ssas !r'ani+a !m s! ada"tar ! !stas !=i';n$ias. O%tras"!$tana&isad/%!t!m'!radm%itaansi!dad!nas"!ssas!m$ns!/];n$ia d!st!s "ra+s 0 a r!a&i+aim"sta d! m!tas !sta*!&!$idas "!&ar'ani+a nd!&2d!r 0 r!s"ns1-!&"r '!rir a "rd%ti-idad! da !/%i"! !m td!st! "r$!ss. At%a&m!nt! "ara /%! a r'ani+a t!n(a mair -anta'!m$m"!titi-a nm!r$ad, m%itas -!+!s&2d!r 0 ,rad a n &(ar s!% $a"ita&(%man da man!ira$m d!-!ria r!a&m!nt! s!r. W ,%ndam!nta& "ara /%a&/%!r ti" d! r'ani+a s!3a d!'rand! % "!/%!n "rt! /%! a !/%i"! s!3a %nida ! /%!&2d!r sai*a d!s!n-&-!r as"!ssas dand $ndi.!s a !&as.A &id!rana"!s/%isadand!$rr!rd!st!!st%da*ran'!-1riasa*rda'!ns/%!a"ntam-1ris!sti&s, $m"rtam!nts, /%!d!$!rta,rma$ntri*%!m"ara$r!s$im!nt ! d!s!n-&-im!nt r'ani+a$ina& $m mais "rd%ti-idad! ! mti-a. REFER4NIAS ARNOLD, Li&&iamL.; 6&as, J!ann!M.Lid!ranari!ntada"ara"!ssas>t/%!(%man $m ,atr d! "rd%ti-idad! ! &%$r. S 6a%&> At&as, 1AAC.NENNIS, Larr!n. Y. A. In-!n d! %ma -ida.Ri d! Jan!ir> Cam"%s 1AAA.CMIAVENA9O, I. R!$%rss (%mans. S 6a%&> At&as, 1AAO.CMIAVENA9O, I. Y!r!n$iand "!ssas> O"ass d!$isi- "ara a administra"arti$i"ati-a. S. !d. S 6a%&> Ma8rn N8s, 1AAB.CMIAVENA9O, I. R!$%rss (%mans. Ed. Cm"a$ta, 2. !d. S 6a%&> At&as, 1AA2.FREEMAN9LE, D. C(!,!sin$r2-!is> Cm$ns!'%ir!mant!r$r!di*i&idad!"!rant!s!%s s%*rdinads ! *t!r r!s%&tads. S 6a%&> Ma8rn N8s, 1AA2.MERSE\, 6. NLANCMARD, ^. M. 6si$&'ia "ara administradr!s> A t!ria ! as t0$ni$asd! &id!rana sit%a$ina&. S 6a%&> E6U, 1AOC. 14LAS CASAS, A. L. Administra d! -!ndas. B. !d. S 6a%&> At&as, 1AAO.LAS CASAS, A. L. Administra d! -!ndas. S. !d. S 6a%&> At&as, 1AAS.6EN9EADO, J. R. L. 90$ni$a d! $(!,ia ! &id!rana. 2. !d. S 6a%&> 6in!ira, 1ACA. RONNINS, S. 6. Cm"rtam!nt r'ani+a$ina&. 11. !d. S 6a%&> 6r!nti$! Ma&&, 2PPJ.RONNINS, S. 6. Cm"rtam!nt r'ani+a$ina&. O. !d. Ri d! Jan!ir> 6r!nti$! Ma&&,1AAO.15