nyse/q4 webinar: social media & ir website best practices
DESCRIPTION
In collaboration with the NYSE, on June 26, 2012, Darrell Heaps, CEO of Q4 Web Systems, discussed best practice examples of companies who use their IR website and social media to maximize their online communications efforts. Listen in and you'll: 1. Discover the most recent trends in online communications. 2. Learn how an integrated approach using the IR website and social media can help expand your reach and attract and influence investors. 3. Find out what tools, channels and tactics should be employed to maximize an integrated approach to online communications.TRANSCRIPT
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Social Media and IR Website Best Practices June 26, 2012
Presented by: Darrell Heaps CEO, Q4 Web Systems
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EVERYBODY IS USING SOCIAL MEDIA, BUT ARE INVESTORS?
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Buy-Side Social Media Use
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Buy-Side Social Media Use Poised to Surge
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‘Almost everyone at a buy-side company or an independent of some stripe is on Twitter…It doesn’t mean they’re tweeting, but they are listening.’
Joshua Brown Financial Blogger http://www.insideinvestorrelations.com/articles/social-media/18812/investors-explore-social-media/
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# of Companies Being Followed & Investigated Increasing
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Websites Rank as Valuable Resource
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ARE PUBLIC COMPANIES USING SOCIA MEDIA FOR IR?
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Q4 Social Media Research 2012
63%
44% 40% 29%
18%
37%
56% 60% 71%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Twitter SlideShare Facebook YouTube Blog
Social Media used for IR - June 2012 807 Companies Surveyed
Not Used for IR
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Twitter Use by Market Cap
0
50
100
150
200
250
300
350
400
450
Large Mid Small
Social Media Use by Market Cap
SlideShare YouTube Facebook Blog Twitter
Q4 Whitepaper Research 2012
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Twitter Use by Sector
0 50 100 150 200 250 300
Airline Automotive
Consumer Goods Exchanges
Financial Services Industrial goods/Basic materials
Media Natural Resources
Pharma/Healthcare/Biotech Real Estate
Services Technology
Telecommunications Utilities
Use of Twitter for IR
Twitter for IR Twitter
Q4 Whitepaper Research 2012
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SOCIAL MEDIA FOR INVESTOR RELATIONS
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Website
Social Media for Investor Relations
Corporate IR Website
Social Networks Distribute & Engage
Social Media Publish & Integrate
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Social Media Twitter & StockTwits Examples & Best Practices
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Tweeting Basic IR Content
Q4 Whitepaper Research 2012
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Shareholder Announcements
Q4 Whitepaper Research 2012
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CEO Interviews
Q4 Whitepaper Research 2012
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Industry-Related News
Q4 Whitepaper Research 2012
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Government and Regulatory Changes
Q4 Whitepaper Research 2012
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Industry Events
Q4 Whitepaper Research 2012
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Quarterly Reporting: Live-Tweeting
Q4 Whitepaper Research 2012
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Annual Meetings: Live-Tweeting
Q4 Whitepaper Research 2012
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Annual Meetings: Live-Tweeting
Q4 Whitepaper Research 2012
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Quarterly Reporting: Live Streaming
Q4 Whitepaper Research 2012
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Twitter Best Practices – Be Helpful!
6. Other Events (Analyst day, non-deal roadshows, operations)
5. Live Earnings (prepare tweets with legal)
4. In the News & Other Updates (videos, blogs, media)
3. Basic Content (PR, Events, Slides, Filings)
2. Good IR Website (Tell your story & integrate SM)
1. Listen & Monitor (Use free services to start)
En
ga
ge
me
nt
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IR WEBSITE Examples & Best Practices
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The Balance of a Best practice IR Website
1. What Investors want
to know.
2. What you want them to
know.
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Best Practice Examples
Your Story - Investment Thesis Financials, Data, Stock Charting Recorded Messages Social Media Integration Additional Considerations
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Your Story / Investment Thesis
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Why Invest?: Potash Corp.
http://www.potashcorp.com/investors/why_invest/
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Reasons to Invest - BASF
http://www.basf.com/group/investor-relations_en/index
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Why Invest? - Ryder
http://investors.ryder.com/
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Financials, Data, Stock Charting
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Interac(ve Analyst Centre
http://www.agnico-eagle.com/
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Recorded Messages: Using video / other technologies to tell your story
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CEO Q&A Videos
http://www.cameco.com/investors/ceo_corner/
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IR Blog with integrated video
http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/2011/08/16/cfo-brian-gladden-and-senior-vp-enterprise-solutions-group-brad-anderson-discuss-dell-s-q2-fiscal-year-2012-performance.aspx
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Social Media Integration
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Multi-media Gallery
http://www.teekay.com/business/media-centre/Media-Kit/default.aspx
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DISCUSSION
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2012 - Q4 Whitepaper Download
Includes over 800 companies and their use of social media for IR
Updated findings on Twitter and StockTwits usage
New examples of maturing, integrated, and more sophisticated approaches to social media use for IR
Over 100 illustrative screenshots web links
Download the whitepaper: http://go.q4websystems.com/2012-06-19twitterstocktwitswhitepaper.html
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About Q4 Web Systems
Q4 is the market leader in online investor relations & social media solutions including:
Financial & Social Media Widgets Corporate & IR Websites Social Media Integration Web Analytics Mobile Apps (iPad, iPhone, Android)
All customized to your unique requirements.
NIKE
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More on Q4: www.q4websystems.com
Thought leadership: www.q4blog.com
Contact: Darrell Heaps 1-877-426-7829 ext. 222 [email protected] twitter.com/darrellheaps
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WHAT IS THE ROI OF SOCIAL MEDIA FOR IR?
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What is ROI of social media & web for IR?
1. Increase market awareness
2. Improve strategic understanding
3. Eliminate low-value tasks 4. Increase liquidity
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WHAT ABOUT THE RISKS??
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Risks of Social Media for IR
1. Reg. FD 2. Employees
3. Misalignment 4. Being Reactive