NYLT Position Definition – Adult Staff

Position Name: Marketing Director

DescriptionThe Marketing Director assists the NYLT Committee by overseeing the promotion of the NYLT program. The person in this position should understand the NYLT course and how it is presented in Atlanta Area Council. The Photographer and/or Videographer(s) would report to this person.Marketing Director will work with the NYLT committee, our Council Representative – Safe Scouting Director, the council marketing department, individual district Roundtable and promotions staffs, and the Website Coordinator to put our message out to our target audience. This position will use flyers, business cards, NYLT personnel for onsite presentations, which are coordinated through the Senior Course Leader (youth) or Senior Course Director (adult), and web articles in AAC publications, our website, and social media to promote our courses. Presentations to groups should be conducted by youth whenever possible.

Qualifications / Pre-Requisites• Registered scouter • At least 21 years of age • Wood Badge trained – preferred• Served as NYLT Scoutmaster or Assistant Scoutmaster• Demonstrated strong leadership skills, and be a self-starter • Good organization skills • Attention to detail• Good communication skills with youth

Training • Trainers EDGE• Wood Badge trained• Served in various NYLT positions• Online: Youth Protection – Scouting and Venturing and Weather Hazards

Duties/Responsibilities • Setup overall plan of NYTL promotion• Create or oversee creation of flyers, business cards, web articles, etc.• Search out venues for NYLT presentations – roundtables, Univ of Scouting, etc.• Work with the SCL/SCD to coordinate youth participation of promotion presentations

AAC - document.docx - Version 5/7/2023