nyit mfa admission portfolio

MFA PORTFOLIO

asad richardson

PHOTOGRAPHY

center for global exchange

NYIT

NYIT Center for Global Exchange Facebook Ad Series / A series of photos taken while studying abroad in China, self-captioned and used in social media promotional ads - Spring 2014

Software: Photoshop

facebook.com/NYITGlobalExchangeCenter/photos_stream

great wall advertisement

NYIT CGE’s FACEBOOK AD SERIES

Nokia Lumia 920

hot pot advertisement


Nokia Lumia 920

great wall advertisement 2


Nokia Lumia 920

Nokia Lumia 920

tiananmen square advertisement


communication + marketing

NYIT

xinjiekou at nighttime

NYIT MAGAZINE WINTER 2015 - P. 16

Nokia Lumia 920

local chinese citizenNYIT MAGAZINE WINTER 2015 COVER

Nokia Lumia 920

kids 2 college

NYIT

Kids + Communication Arts / Photo taken using slow shutter speed for better pictures in the dark

Canon EOS T3

Focused shots / Photos taken using focus and angle techniques. (left) Kids 2 College students

filling out surveys. (right) Hungry students get lunch after a long morning of activities

Canon EOS T3

various photos

NYIT

NYIT SGA ELECTIONS

student life - spring 2015

Canon EOS T3

NYIT GOOGLE TECH TALK

career services - spring 2015

Canon EOS T3

“METABOLISM OF A CITY”

architecture - spring 2015

Canon EOS T3

LOGO DESIGN

National Society of Leadership and Success - 1st NYIT Chapter

Proposed NSLS “Flat” Logo / (above) comparison of original logo and “flat” logo combining both organizations. Logo proposed as possible Facebook profile picture. (left) NSLS “flat” Facebook cover photo utilizing overlapping profile picture margins to promote other social media links

Software: Illustrator

original proposed “flat” logo

Global Exchange Organization Logo / Created a logo for personally founded NYIT club. “G” features

the Brazil’s “Christ The Redeemer”; “E” features France’s “Eiffel Tower”; “O” features a traditional

Chinese dragon statue – all of which represent our NYIT international student body.


Global Exchange Organization

NYIT Center for Global Exchangeoriginal modified current “flat” icon

CGE – Dynamic Modern Adaptation / Changed NYIT’s Center for Global Exchange profile icon to match modern flat design as well as keep up with NYIT’s new branding design template


WEB DESIGN + DEVELOPMENT

js

CONTINENTAL287.COM

freelance

original website

Continental287 redesign / Was tasked to recreate the existing contintental287.com (right) into a new cleaner and more modern design which also features “responsive design”. (New design expected to be pushed to the site at the end of June 2015)

continental287 redesign concept sketches / Original sketch “pg1” to brainstorm the design and functional parts of the new website. This

sketch (left) is the front page, which provided a template for the websites new design – single

page + parallax scrolling

development process

continental287 redesign concept sketches / More refined version of original sketch “pg 1” with dimensions, readying for implementation.

continental287 final redesign concept / Using Photoshop and based on my sketches, I created

the final concept model for continental287’s new look. The final preparation before starting to

program the website.

Software: Photoshop

Complete time: 2 Hours

continental287 web development process / By drawing from elements of my Photoshop file I was able to get color and dimension information which helped create the website. (right) is a snippet of the desktop version of the site. (further right) is a snippet of the responsive mobile friendly view of the site.

Software: Brackets

Complete time: 2 Weeks

web development process

GEO COMMUNICATION NETWORK

senior project

development process

GEO Communication Network development process / Instead of making sketches first, I made a template from scratch to immediately start implementing the website

Software: Photoshop

Complete time: ~45 minutes

completed website

GEO Communication Network completed website - nydev.me / Under a tight deadline, I

created the entire website in a day. Using node.js for the chat system and simple jQuery for the

reaction game (next page)

Software: Brackets + node.js

Complete time: 1 day

chat page game page

PERSONAL WORKS

“NO STRESS ATTACHED”

personal edit spring 2015

No Stress Attached / Used a personal photo taken on the Great Wall of China, during NYIT Presidential Fellowship Award senior project, and edited it to convey a message of carefree students who work hard and play hard – given by the text “…So lets live life…”

Software: Photoshop


“The Digital Tattoo”


Next generation of profile pictures / Using the idea of tattoo artists marking their bodies with words and

images to represent themselves or symbolic meanings, I created a profile picture series based on that concept. (right) is a personal picture of me with

words that describe me, the left-side of me being the creative (potential MFA) side and the right-side the

organized (B.Cs.) side of me.



“BECAUSE HE’S PAUL”


Next generation of profile pictures / Upon request I made a “Next Gen. Profile Picture” for my friend Paul. The picture represents Paul in his entirety. “A city student who is an average commuter but is also a programmer and a cultured individual, having some connection with China.”


Complete time: 15 min

+1 (914) 920 0893

[email protected]

linkedin.com/in/asadrichardson

I love the idea of a balance between simplicity and function as much as I love web design/development

With an MFA in Graphic Design at NYIT, I will be able to further enhance my web design/development

capabilities and learn more techniques for something that I always had an affinity for –art