G A U R A B H M A T H U R E@ g a u r a b h m a t h u r e

M A K I N G H E A LT H P E R S O N A L

:) GAURABH MATHURE

BLR . . . .NYC

VISUAL + XD

R/GA

TEAM NIKE+

M A K I N G H E A LT H P E R S O N A L

S O C I A L

E X P E R I E N T I A L

A P P R O A C H A B L E

O W N A B L E

F U N

M E A N I N G F U L

S I M P L E

A T T R A C T I V E

U N D E R S T A N D A B L E

M A K I N G H E A LT H P E R S O N A L

A S H I F T I N M I N D S E T

FITNESS

HEALTHTO

A S H I F T I N M I N D S E T

FITNESS

HEALTH

TO

ATHLETE

PATIENTTO

A S H I F T I N M I N D S E T

ATHLETE

PATIENT

TO

PROACTIVE

REACTIVETO

A S H I F T I N M I N D S E T

PROACTIVE

REACTIVE

TO

HABITUAL

OCCASSIONALTO

A S H I F T I N M I N D S E T

HABITUAL

OCCASSIONAL

TO

STORIES

DATATO

A S H I F T I N M I N D S E T

STORIES

DATA

TO

SOCIAL

PRIVATETO

A S H I F T I N M I N D S E T

SOCIAL

PRIVATE

TO

Image credit: http://blog.utest.com/wp-content/uploads/2013/07/130521_wearable-tech_splash_2-300x175.jpg

L E S S O N S L E A R N E D

Create product and service in parallel and work together.

L E S S O N S L E A R N E D

1

Mix up your design processand prototype often.

L E S S O N S L E A R N E D

2

Anticipate multiple user behaviours.Even edge cases.

L E S S O N S L E A R N E D

3

Design for connectivity.Design for longevity.

L E S S O N S L E A R N E D

4

We are in the fashion business.

L E S S O N S L E A R N E D

5

Delight & social conversationsdrive continued engagement

L E S S O N S L E A R N E D

6

P R O V I D E P O S I T I V E R E I N F O R C E M E N T.

D R I V E B E H A V I O U R C H A N G E .

C R E A T E A M E M O R A B L E E X P E R I E N C E .

THANK YOU