1

Educate OrganizeCreate

Courage to Act

Act

What Social Web Activism Can Do

Optimizing Action

The Variables

Organizing Principles

1. Don’t make me think Make action choices straightforward and obvious

2. Connect everywhere Each asset has its merits

3. Use social tools to organize groups We used to call them ‘cells’

4. Identify local network leaders Empower them to self-organize

5. Learn and use social activism resources to help with strategy

6. Make it personal Make people feel part of it

7. Create content that rocks

Organizing Principles

1. Don’t make me think

People are comfortable with petitions even if

Twitter generated

2. Connect everywhere