nxnei activism slideshare #1
TRANSCRIPT
Forget What You’ve Heard About Slacktivism
NXNEiJune 17, 2011
Toronto
http://www.flickr.com/photos/anonymous9000/4281777022/
People Sometimes Have the Right to be
Angry
And They Have Always Tried to Do Something
About It
Slacktivism is not the problem
Morozov/Gladwell think
Weak ties can become strong ties
Reading a blog entry
Write a comment
Join a forum
Become a local volunteer
Collect signatures on street
Internship with advocacy group
Job with advocacy group
ONE ACTIVIST’S PATH
“Although it is not possible to determine a consistent impact of Internet campaigns on real–
life decisions, there is no evidence of the substitution thesis. If anything, the Internet has a
positive impact on off–line mobilization. Accordingly, there is little evidence to support the
accusation of Internet campaigns being slacktivism.”
Slacktivism is a consequence of weak
organizers
The obstacles that prevented sharing on a global scale are now gone. Social tools provide action by
loosely structured groups, operating without managerial direction and outside the profit motive.
--Clay Shirky
Groups Assemble Differently
BEFORE . . . • People ‘gather’ (meeting,
demonstration, party) • Then they ‘share’
(exchange ideas)
NOW . . . • People ‘share’ (Facebook,
Flickr, blog, IM) • Then ‘gather’ (coalesce
around dissatisfaction, complaint . . . party idea)
Social Web . . . More Than Angry
Personal
NetworkRelationship
Share
Reward
. . . And Not Just About Selling Stuff
14
Connection Engagement Influence Action
Democratic Participation Flow