nwt3k digital marketing plan
DESCRIPTION
by Jake O'LearyTRANSCRIPT
NWT3K Outerwear
Jake O’Leary
What is it?
• Customizable outerwear company in Seattle• Internet based• Sells to serious, dedicated, and avid skiers• Options for everyone
Problem
• Missing a massive chunk of the market
• 2.5 Billion dollar industry in America
• Avoiding the more affluent
• To centralized
Solutions
• Shift advertising• Ease in purchase• Create brand recognition• Social Media• Travel packages• Promotional
Opportunities
Outcome
• Massive increase in sales overtime
• Word of the company spreading like wildfire
• Become a household name