#nwed social media tips b2b
TRANSCRIPT
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Social Media for B2B – Top 5 Tips
National Women’s Enterprise Day - NWEDi
By: Maricka Burke-Keogh, Head of Digital Marketing, Altocloud & Founder, Online Marketing in Galway (OMiG)
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Top 5 Tips: B2B Social Media Marketing
1. Social Media, Forums and Communities = Today’s Word of Mouth Tools;
2. Thought Leadership – Content is still very much King;3. Social Media Outlets – don’t be a jack of trades; 4. Email is NOT dead;5. Monitor, Measure and Convert.
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1. Social Media, Forums and
Communities = Today’s Word of Mouth
Tools
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Social reach is the new
word-of-mouth referral engine
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Most Successful Content for B2B Social Media Marketing Strategy
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2. Thought LeadershipNurturing your prospects – Content is STILL king
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THE10-4-1 RUL
E
Links to third- party articles
Links to companyblog posts
Link to a company landing page
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3. Social Media Outlets Do not be a jack of all trades and master of no
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B2B Social Media
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Top B2B Social Media Examples
1. Dell
3. Hubspot
2. Cisco
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Top B2B Social Media Examples
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@JeffreyLCohen
Social media amplifies the effectiveness of offline marketing.It doesn’t replace it.
“Tweet This!#B2BSM
”
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4. EMAIL IS NOT DEADEmail IS Social
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Email Marketing for B2BBuild your email list through existing databases AND SOCIAL MEDIA.Encourage social media followers and engagers to sign up to email newsletters. Whitepapers etc. for targeted nurturing campaigns.
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5. Monitor, Measure & Convert
Test, Test, Test
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CostofCustomer Acquisition
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Choose proactive messages for your website visitor's from social media
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60%of the salescycle is
over – before a
buyer talks to your
salesperson.
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
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Monitor and Measure
Think; Google Analytics, Conversion Tracking, and Social Media Measurement tools such as; Hootsuite; Hubspot. Altocloud, Tweetreach, Klout, Social Mention and more.
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Reading
The B2B Social Media Book – Become a Marketing Superstar. From a Hubspot, Inbound Marketing Strategist
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Check out the following links
B2B Social Media- http://socialmediab2b.com/category/social-networks/ Top 5 Tips, B2B Social Media - http://tweet4ok.com/2014%E2%80%B2s-5-top-social-media-marketing-tips-b2b/ B2BMarketing - http://www.b2bmarketing.net/