nwc sales abc

REACHING OUT TO THE CHERRY CUSTOMER

In a survey of representative retailers over the summer months, cherry sales were the top earner for entire month of July ($208/sq ft), besting all other categories

Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display size

Increased space equals increased sales for cherries

Secondary displays are ideal for increasing attention and sales

Try setting up by checkout or the front door: 53% of all cherry sales are impulse buys

CHERRIES SELL BETTER WHEN ON DISPLAY BOTH INSIDE & OUTSIDE THE PRODUCE DEPARTMENT

Top retail accounts keep in mind the key to cherry success: promotion, promotion, promotion! Keep promoting through the end of the season to keep cherry consumers coming.

CHERRIES RETURN MORE SALES DOLLARS PER SQ. FT. OF INCREASE THAN ALL OTHER PRODUCE ITEMS DURING THE SUMMER

Consumers love cherries, but not all fruits benefit from such increased attention and shelf space

CHERRY SALES CAN INFLUENCE A SUMMER

GIVE CHERRIES SOME ROOM

WHAT IF MY SHELVES ARE FULL?

These sweet summer favorites practically sell themselves — but should you want some tips for speeding up the process and improving your results, our research can provide a few ideas.

BOOST SUMMER SALESWITH

SWEET NORTHWEST

CHERRIES

Tree Fruit

CORRELATION OF SUMMER FRUIT SPACE (SF) WITH CATEGORY DOLLAR SALES

Melons

Grapes

Cut Fruit

Citrus

Cherries

Berries

Bananas

Avocado0.00-0.20 0.20 0.40 0.60

July

August

Cherry customers are repeat customers:

Rainier buyers spend

$42 MORE

$120

$100

$80

$60

$40

$20

$0Rainier

CherriesBing

CherriesWithout Cherries

With Any Produce

$108$94

$70 $66

CORE BUYER CHERRY SALES PER TRIP DON'T DECLINE AS THE SEASON PROGRESSES, BUT ACTUALLY

INCREASE 8%IN THE LATE SEASON

Typical cherry buyers spend

$28 MORE per grocery trip than non-buyers

Secondary displays drive 13.6% more

lift in volume, 22.4% more in dollars

Rainier cherries sell 39.7% more

volume and 31.3% more dollars

Berries

CherriesAvocadoGrapes

Tree FruitBananasMelons

Citrus

Cut Fruit

Berries

$72$68

$49$34

$27

Avg Dollar Sales

Avg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SFAvg $ per SF$68

Avg $ per SF

$72$72$72$72$72$68$68$68$72

$68$72$72

$49$49$49$49$49$49$34$34$34

$27$34$34$34

$72$68$68$72

$34$34$27

$68

Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display size

WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?

only receive the second smallest display sizeonly receive the second smallest display size


only receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display size

WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?

only receive the second smallest display sizeonly receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still

$68$68$68$72

$68

Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeonly receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still


Averaged over the summer, cherries are #2 in $ per sq. ft. but still

WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?

only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still



WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?

only receive the second smallest display size

WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?


WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?


WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?


WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?Secondary displays are ideal for


WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?







only receive the second smallest display sizeonly receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still





WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?



only receive the second smallest display sizeAveraged over the summer, cherries are #2 in $ per sq. ft. but still




Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still


only receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display size


Averaged over the summer, cherries are #2 in $ per sq. ft. but still only receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display size


Averaged over the summer, cherries are #2 in $ per sq. ft. but still Averaged over the summer, cherries are #2 in $ per sq. ft. but still



WHAT IF MY SHELVES ARE FULL?WHAT IF MY SHELVES ARE FULL?












BerriesBerries



BerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerries

only receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display size

BerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerriesBerries

only receive the second smallest display sizeonly receive the second smallest display sizeonly receive the second smallest display size

Berries

results, our research can provide a few ideas.results, our research can provide a few ideas.

These sweet summer favorites practically sell

for speeding up the process and improving your

CHERRIESfor speeding up the process and improving your results, our research can provide a few ideas.for speeding up the process and improving your

CHERRIESCHERRIESThese sweet summer favorites practically sell These sweet summer favorites practically sell themselves — but should you want some tips themselves — but should you want some tips for speeding up the process and improving your for speeding up the process and improving your for speeding up the process and improving your for speeding up the process and improving your themselves — but should you want some tips

CHERRIESCHERRIESCHERRIESSWEET NORTHWESTSWEET NORTHWESTSWEET NORTHWEST

CHERRIESCHERRIESSWEET NORTHWEST

CHERRIESSWEET NORTHWEST

CHERRIESCHERRIESSWEET NORTHWEST

CHERRIESBOOST SUMMER SALES

CHERRIESCHERRIESCHERRIESBOOST SUMMER SALES

CHERRIESCHERRIESCHERRIESBOOST SUMMER SALESBOOST SUMMER SALESBOOST SUMMER SALESBOOST SUMMER SALES

SWEET NORTHWEST

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