nwa collection
TRANSCRIPT
HOTELS & RESORTS
Hola Hotel – Barcelona
Logo
Agenda
Company Overview NWA Product and Service Offering Internal Organisation Next Steps
Ihrm Consulting Ltd can offer you:
Established in 2010 by Max Naspi, Ihrm Consulting works with hotel owners and operators wishing to analyse their distribution , sales and marketing strategy in order to increase their revenues.
Connected with a team of trusted partners and suppliers, Ihrm offers constructive solutions and in-depth expertise in the increasingly complicated distribution world.
With over 15 years experience at all levels in the hospitality, travel and technology industries, we are able to advise on how to manage the many distribution channels that exist, how to structure your rate strategy and online marketing campaigns, and how much you should or shouldn’t be paying for these services.
Our Clients become our Partners since we work on a two way relationship, because your success is our success!
Our comprehensive range of services offer a complete Revenue, Sales, Distribution and Marketing Strategy or just some specific aspects of Sales and Online Distribution.
Market-Leading ServicesRevenue
Generation &
Management
Financial
Services
Distribution
& Technology
Sales &
Marketing
Exposure
Commission Processing, Pre-payment Services
Consortia, Sales Blitz, Showcase Events, IHRM Corporate Programme, Wholesale Partnership, Account Management, Guest Reward Programme, Social Media
GDS, Booking Engine, IDS, ADS, OTA,Multilingual websites
Implementation Strategy, Rate Structure, Audit, Market Analysis, Benchmarking
Demand GenerationTMC &
Consortia
Regional
Travel
Agencies
Corporations
OTAs
DEMAND MARKET
SEGMENTS
Groups and Events
Rates parity drives more business
Recommended OTA:
OTAs
More can be added, targeting Spa and F&B outlets
Distribution & Technology
GDS connectivityIBECRSPMS Solutions*Mobile IBEChannel Manager ToolChannel Distribution IDS/ADS/OTAHCDAPP*Rate solicitation tool & servicesTraining & Orientation in Local LanguageMultilingual Websites
Revenue Generation & Management
Benchmarking – STRGlobal Full Revenue Audit
Market Segmentation Revenue Implementation Across all channels
RevPAR analysis and strategyRate StructureMarket AnalysisCompetitor Set – in line with partner’s expectationse-Commerce12 month rate strategyMarket penetration strategyBudgeting* and forecasting
Sales & Marketing Exposure
nwacollection.com (IBE & mobile) Preferred partnership with Consortia (Amex) TSC – Flash Sale Account Management Global sales activities with demand generation (e.g. UK,
Europe, USA) marketing activities (advertisement, newsletter) TMC, consortia & corporate RFP partnership Consortia programs* Ihrm corporate program FIT, T.O., wholesaler partnership Corporate rates via GDS, IBE, Voice NWA planner & Monthly sales reports & statistics Showcase, multi and individual* Viral Marketing Social Media Guests Reward Program* (Hotels in USA)
Financial Services
Commission processing* Prepayment services (e.g. Sage Pay) Commission level
Revenue Key Milestones per Property
Assessment
Implementation
KPI’s review
Optimisation
RevPAR, TrevPAR, GopPAR, ConPAST
1st month
2nd month
Sales Key Milestones Market Penetration
Market & Property Assessment
Sales Key Strategy & Action Plan
Proactive Sales & Optimization
Account Manageme
nt
In House S&M Fam Trip
NWA PlannerACTIVITY TARGET
AUDIENCEFEE ACTIVITY DATE LEAD
TIMEREMARKS
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
CORPORATE SALES & TRADE EVENTS
NWA SHOWCASES:
New York: March/Oct Travel Agents/TMC's: NYC
700.00 € 8th-10th 15th -17th 4 weeks+ subject to availability 3 partners
Paris April Travel Agents/TMC's: Paris
900.00 € 5th 4 weeks+ subject to availability 3 partners
Barcelona: March Travel Agents/TMC's: Barcelona
800.00 € 28th 4 weeks+ subject to availability 3 partners
Frankfurt /Munich- June Travel Agents/ TMC's/ Corporates
900.00 € 10th 4 weeks+ subject to availability 3 partners
Madrid: September Travel Agents/TMC's: Madrid
750.00 € 22nd 4 weeks+ subject to availability 3 partners
London: June and November Travel Agents/TMC/Corporate
1,400.00 € 23rd 3rd 4 weeks+ subject to availability 3 partners
SALES BLITZ:
Helsinki Finland Agent Visits Sales Blitz Travel and Accom
26th/27th
Los Angeles Sales Blitz Travel and Accom
25th - 29th
Chicago Sales Blitz Travel and Accom
23rd - 25th 6th - 8th
360 Revenue & Sales Support
Your dedicated Account Manager will have responsibilities which include, but are not limited to, the following:
Build professional, credible relationships with key business owners within the customer organization and internal business units
Business Development, working with the customer to identify maximum potential with the distribution channels
Maintain understanding of customer's business strategies and their use of products and services
Drive revenues through a consultative approach to help the hotels grow their business and providing solutions that drive hotels revenues
Assisting customer in optimising revenue, occupancy and average rate strategies that the hotels want to achieve realistically
Identify corporate, consortia and TMC opportunities to participate in Educate and promote new product offerings based on customer
business needs Conduct regular health checks and account reviews Supported by yield and revenue specialists
Revenue Reports
BOB vs. Budget, Forecast and Last Year performance
3 Months pick-up
Yield (to monitor the short, medium and long term selling strategy)
M&E Performance (BOB vs. Budget and forecast)
Revenue by market segment
End of The Month report analysing the RGI and KPI’s per property
Reports with specific requirements can be created on ad-hoc basis.
GDS - Opportunities
3 Months Pick-upVariance on daily Pick-up of the next three months for Occupancy, ARR and Total Revenue
Yield Strategy
Cold – Warm and Hot periods
Restrictions/tactical
Rate strategy per day and room category
NWA - NWA• Full Service from Distribution Technology, Daily Revenue
Management and Sales Generation, Contract Handling, Account Management – ROI Guaranteed -
NWA - NW• Distribution Technology, Revenue Management, Sales
Generation, Account Management
NWA - N• Distribution Technology, Sales Generation
NWA Sales
Product and Service Offering
THANK YOU