nvbr tech breakfast: facebook 101 for realtors

NVBR Tech Breakfast: Facebook 101


The Power of Facebook

• 750 million users worldwide• 93% of US adult Internet users are on • Half of all users log on each day• 1 out of every 8 minutes online is

spent on FB• Average user has 130 friends• Nearly 1 million businesses


Real Estate Agents Love Facebook

Chart from Postling.com, April 2011


Profiles vs. Pages

PageFor business/community use

Fans (“Like”)

No limit to fans

Automatically accepts fan requests

Must have page to advertise on FB

ProfileFor individual use

Friends

Limited to 5,000 friends

Manually accept friend requests


Profiles vs. Pages

PageCan share pages

Visitor analytics

You can comment on some profiles, all pages

No privacy options

Can post listings

Customization through 3rd party apps

Custom URL (>25 fans)

ProfileCan share or recommend pages

You can comment on profiles or page

Privacy options

Cannot post listings (commercial gain)

Can create lists


Groups

• Capped at 5,000 members• Are not indexed by search engines• Control over who becomes member• No analytics• Administrator is individual, not

business


Tips & Tricks

• Fill out all business information and include multiple contact methods

• Tag other businesses and community groups in status updates for maximum exposure

• Create a custom tab for listings• Target status updates geographically• Use photos/videos• Get custom URL (Facebook.com/username)


Tips & Tricks

• Leave comments – be social!!• Respond to all comments within 24

hours• Be professional, authentic and likeable• Be active (daily)• Promote your page• Work for likes/feedback to get to the

top of the stream


Resources

• Facebook.com/Business• Realtor.org/library/library/fg922• Facebook.com/VTRealEstate• [email protected]


Questions?

Thank you for your time & attention.

September’s Tech Breakfast will be Twitter.

Sign up today!