NutrimMe

• Mike McNaull– Project Manager

• James Witham• Will Marfori• Nan Lawson• Sue Hetland

CS410 - Spring 2001

Societal Problem

• 58 million Americans are overweight

• $33 billion/year on weight-control

• Only 2% of dieters successful

• Need personalized programs

• Need motivation

• Need diets to be easier to follow

NutrimMe is the solution(Scope)

• A hand-held computer

• Personalized weight-loss software

• Motivational feedback

• Flexible

• Web support: diet and exercise

• Updateable

Some limitations

• Not a panacea

• Not a substitute for medical care

• Can’t force individuals to change their lifestyles

Survey Results

• 71% -- difficult to maintain a healthy diet

• 73% -- organized diets are easier to follow

• 69% -- would use a Palm device

• 90% -- comfortable with using current technology

Customer Objectives

• To make keeping track of diets easier

• To motivate people to stay on their program– personalized program

– feedback

– support

• To make healthy choices easy and fun

Objectives:Profit and Competitive

• To control 10% of market within 5 years

• To make NutrimMe customers’ 1st choicein diet aids

• To reach break-even point within 12 months (about 30,000 units sold)

• Retail $160 - $175; profit about $75 per unit

Technical Objectives

• To integrate current technologies with our custom diet software– Web technologies– PDAs - Handspring Visor– Palm OS– Existing databases– Profiling

Handspring Visor Hardware/OS Specs

• 2 MB RAM

• Palm OS, version 3.1

• Cradle device for easy link with PC

• Plug-and-play expandability

• Size 4.8” x 3.0” x 0.7”

• Backlight

• Stylus

SoftwareFunctional Components

Software Development

Organizational Chart

Task Chart

ScheduleCompletion May 2002

Task Name

1.0 Nutrime End Apr

1.1 Software Mid Mar

1.2 Hardware Mid Aug

1.3 Documentation Mid Dec

1.4 Testing Beg Sep Mid Mar

1.5 Quality End Apr

1.6 Marketing Plan Development Mid Jul

MayJun Jul Aug Feb Mar AprSep Nov Dec Jan

Milestones

• Databases obtained• GUI complete• Report Software• Web Page• Interfaces

• Hardware • Documentation• Testing/ Prototype• Quality Assurance

program in place

Deliverables

• Preliminary Concept Plan• Presentations: feasibility, milestone, final• Functioning databases• Organizational and development plans• Web site complete• Test results• Production of units

Resources

• 40% from ODU departments

• 60% from grants and investors– National Institute of Health – American Cancer Society – Health Resources and Services– Investors from managed care organizations– Others

ODU Resources

• Finance Department

• Legal Department

• Health Services

• Marketing

• Computer Science

• Engineering

• Office staff, space, supplies, equipment

ODU: CS Classes

• CS250 - Calorie tracking software

• CS300U- Research societal impact

• CS450 - Database development

Evaluation Methods & Procedures

• V&V done by ODU CS & EE Dept– Software - CS– Hardware - EE

• Marketing done by ODU Marketing Dept– Marketing strategy– Industrial partners-hospitals, doctors, clinics

Development Personnel

Development Personnel Cost = $457,960– Mike,James,Nan,Will,Sue $168,840– 1 technical writer . . . . . . . . . . . . $12,000– 6 programmers . . . . . . . . . . . . $136,080

– 4 testers & 1 test manager (PT) $42,440– 3 electrical engineers (PT). . . . . $46,500– 2 system administrators (PT) . . . . $8,000 – 1 network engineer . . . . . . . . . . . $45,000

Development Budget

• Development Personnel $457,960

• PDAs (800 @ $75) 20,000

• SQL Server 5,000

• Total Development $482,960 (approximately $483,000)

Annual Support Staff

• 1 DB administrator …………………. $55,000

• 3 data entry persons ………………... $60,000

• 1 physical therapist ………………… $50,000

• 10 computer technicians …………… $300,000

• 1 network engineer ………………… $45,000

• 1 physician 20hrs/wk ………………. $100,000

• 1 registered dietician ……………….. $40,000

• 1 lawyer 2 hrs/wk@$300 …………… $312,000

Cost/year…………$962,000

Potential Problems

• Natural disasters?

• Technical failures?

• Loss of subcontractors?

• Database unavailable?

• Tight deadlines?

• Legal/Medical?

• Competition?

Conclusion

Doable

Marketable

Profitable

Say YES to a

healthier

lifestyle with

NutrimMe!