nuso summer 2014 issue #02
DESCRIPTION
ÂTRANSCRIPT
THE OFFICIAL MAGAZINE OF
www.nusneakerorder.com Summer 2014
The Voice of the Sneakerhead
01www.nusneakerorder.com summer 2014 nu sneaker order
contentssummer 2014
02 LETTER
04 NU SWAGG
08 HAVE AIR CUSTOMS
09 MUST HAVE SNEAKER APPS
10 NU COLLECTION
15 SOUND OFF with Beats by Dre + Alexander Wang
16 DESIGNER PROFILE with Reggie Wilson of Puma
18 INTERVIEW with David Barranco of ROOT
20 THE HOT SPOTS
22 INSTAGRAM CHECK
24 OUTFIT OF THE DAY
02 nu sneaker order summer 2014 www.nusneakerorder.com
NU SNEAKER ORDER, an ADDICTED 2 SNEAKERS
production, is the premier magazine for the consummate
sneaker collector and the sneaker-obsessed. As the pulse of
the sneakerhead community, this web-based publication
is dedicated to showcasing through compelling editorial,
brilliant imagery and stirring multimedia the latest trends in
cutting-edge athletic footwear, the designers who create them
and the sneakerheads who love them. And because the world
of sneakerheads is about more than just innovative design,
NU SNEAKER ORDER will also feature the fashion-forward
accessories and clothing that show off the best of today’s
high-design kicks.
letter from the nuso team
EditorAlice Liao
Art DirectorJonJon, Derek Smith
Fashion DirectorGabe Andre
Sales DirectorDaniel Jean-Gilles
PhotographersPascale Daniel
Alice Liao
Marketing TeamRyan Joseph, Michael Marotta,
Jesus Salcedo, Eric Ficocelli
ContributorsNYHeat, Effectus Clothing, 8and9 Clothing,
4UCaps, Levity Live, Solepack, K.N.O.W Apparel, Rdynamics, Puma.
Contributing Writers Astride Myria, Pascale Daniel,
Dyahan Felix, Myria G.J.
Thanks to the Models Justin Andrew, Ariana Dyahan, Michael Marotta, Ryan Joseph,
Braille Diaz, Erik Jefferson, Kiyon Santos, Nadine Aspilaire, In-The-Cut Exclusive
Editorial / Sales www.nusneakerorder.com
Official Magazine of
Nu Sneaker Order is published seasonally, four times a year. No part of this publication may be used without written permission by the publisher. © 2014 A2S Nation, LLC (Nu Sneaker Order). Every effort is made to avoid errors, misspellings and omissions. If, however, an error comes to your attention, please accept our sincere apologies and notify us. Thank you for reading!
THE OFFICIAL MAGAZINE OF
www.nusneakerorder.com Summer 2014www.nusneakerorder.com Summer 2014
The Voice of the Sneakerhead
ISSUE #02
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SOLEPACKInnovative in function and look, the SP-1 backpack accessory stores your kicks when you’re on the go. Dual compartments made of heavy-duty nylon each feature a neoprene sole that allows the bag to expand for larger shoe sizes.www.THESOLEPACK.COm
nu swagg
LI-NING (WAY OF WADE)The first look of the soon-to-be-released Li-Ning Way of Wade 2 Low, “Diablo” sizzles with its kinetic design of zigzagging stripes and bold, electric colors.www.wAyOfwAdE.COm.COm8and9 CLOTHING
This ice hockey-inspired Goons Jersey Tee in classic black-and-white is a must-have and a keeper. Wear it to show off your Jordan Oreo 5s or frame it to show off on your memorabilia wall.www.8And9.COm
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ICE BOXEnjoy 360 degrees of viewing pleasure when you display your kicks in the Ice Box. The see-through case easily doubles as a replacement box and can be customized with lighting for more dramatic viewing.www.LACEd-UP.COm
PUMA Girls of Blaze The exclusive GIRLS OF BLAZE DISC COLLECTION by Solange is the first range of PUMA Disc footwear made just for women. Edgy and stylish with pops of vibrant color, it draws inspiration from the sights and sounds of Brazil. www.PUmA.COm
RDYNAMIKSPunches of bright tropical colors against a black backdrop make the Sunset Haze
Tee ready for any occasion. www.rEfLECTiOndynAmiKS.COm
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EFFECTUS CLOTHINGComplement your Retro 6 Air Jordan Carmines with the high-flying Wings Jersey. Made of 100% pre-shrunk cotton, the shirt fits true to size and is guaranteed to match your kicks. www.EffECTUSCLOTHinG.COm
ROOS X SHANE + SHAWNA well-loved classic gets a fresh, hip look in the ROOSxShane&Shawn collection, a collaboration between KangaROOS and designers Shane & Shawn Ward. The new sneaker line offers a nod to the original ROOS with the brand’s signature side pocket while channeling the pulse and beat of contemporary music, nightlife and cool culture. www.KAnGArOOS.COm
ROYAL STARS NYTurn heads with the fresh Royal
Stars Floral Brim Snap Back hat, which is available now!
www.rOyALSTArSCLOTHinG.COm
iKEN SHADESInspired by iKen Watches: a build-
your-own watch system, iKen Shades are a perfect combination
of fashion, versatility and fun! The shades are made from 5 independent
components, that you pick in the colors of your choice and put
together to build your very own pair of customized shades.
www.iKEnwATCHES.COm
www.inthecutexclusives.bigcartel.com
iG: in_THE_CUT_EXCLUSiVES494 Glenbrook roadStamford, Ct.
Email: [email protected]
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How long have you been customizing sneakers? I started customizing in late April or early May of 2013 and have formed a portfolio of more than 20 customs. So far I have only painted on Nikes and Jordans, but at some point I’d like to branch out to Adidas and Reebok. I almost did a pair of dress shoes once, but the customer never fell through with the order.
What’s your favorite custom you have done and why?My favorite custom that I have done is probably the “Gamma Galaxy” Air Maxes. The technique I used to paint the galaxy pattern is very complex and I figured it out on my own. I’m always proud of my galaxy customs because I can say to myself, “You taught yourself how to do that.” I don’t use any stencils for it. I didn’t watch any videos to learn how to do it.
What’s your favorite sneaker in your personal collection?My “Playoff” Jordan 11s. I’m not one of those hypebeasts who wants a pair because it’s “cool”; I like them because of their history and design.
It was the first basketball sneaker to feature a carbon-fiber plate on the sole and to have patent leather on it. Both were major break-throughs for the sneaker game from both the visual and performance perspectives.
Are there any other customizers out there that you look up to?Well, obviously, there’s Mache. He’s a legend in the game and I hope to be on his level some day. Then there’s El Cappy, JBF, Gourmet Kickz. The ones who have really influenced my thought process are the ones I’ve made connections with. One of my supporters on Instagram and the Sole Collector Forums from Day One is @jbiggs216.
I also want to give a big thanks to Grinch over at @bayareagotsole, Reggie from @bayareawdywt, Tony from @solewest, Preme from @wupreme666 and @wupr3me, Wil from @wilthecreator, and Stretch from @sneaker_whores. They’ve all helped me out more than they had to and have really made this a great experience for me, thank you.
have air customshave air customs
Interview with Michael Javier
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sneaker apps
WIT
H
must have
Kicks on fire
Sneakers
nice Kicks
Unlaced
J23 - Jordan release
Sneakerology
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nu collection
Nike BrandSolepackThe North Face
8and9 ClothingBelief
K.N.O.W. ApparelReebok
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8and9 ClothingPark Av Clothing
Nike Kobe9
Vac Nation
Aura GoldKnown ApparelJordan Brand 8and9 Clothing
LoMein Clothing
K.N.O.W. ApparelReebok
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PumaSolepack
StussyDiamond Supply
LoMein Clothing
Jordan Brand
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ObeyBeen Trill x MallratzJordan BrandNike
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Park Av ClothingNike
8and9 Clothing
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Vac Nation Collection
sound offwith beats by dre + alexander wang
Alexander Wang partnered with Beats by Dre to design an exclusive limited-edition collection of custom beats products, including the (1) Studio Headphones, (2) The Pill portable wireless speaker and the (3) Urbeats earbuds.
1 2
3
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How did you become involved in footwear design?As with a lot of other kids growing up in an urban setting, sneakers were a huge part of the culture—along with sports. My favorite shoe as a kid was the Shaqnosis, but I was also into the Fila Grant Hills, Iversons, and Jordans. My parents thought it was stupid to buy Jordans because they were so expensive. I finally got my first pair of Air Jordans (low top white and blue 15s) in ninth grade. From there, I just started buying and collecting all the retro Jordans while learning about the performance behind the designs from Eric Avar, Aaron Cooper, Tobie Hatfield, etc. After graduating from high school, I took a job with FedEx, loading and unloading the trucks, but realized that I was too skinny to lift heavy packages for the rest of my life. So I did some research on what shoe designers went to school for and, in 2005, enrolled in the Art Institute of Philadelphia, where I majored in industrial design.
When did you start at PUMA?I started working at Puma in May of 2011. My good friend from college Yurri Mial had just joined its running team in late 2010. The company was looking to add people to the team, so Yurri put my name out there and I’ve been here every since.
How do you approach designing for the future?The future of design (not just shoes) will be based on embracing technology in our daily lives even more so than we do now. In 10 years, products will incorporate technology that we never would have thought of 20 years ago. Right now, we have smart phones, but around the corner, I see smart cars, houses, beds, paint, and shoes. In the past, technology was a barrier for a large segment of the population because it wasn’t intuitive. The technologies of the future will be so smart and intuitive that you won’t even know they’re in the products. This will allow people who aren’t tech-savvy to adapt to technologies far more complex than those of the past. Technology will become like air: It’s everywhere but you can’t see it.
What do you hope you achieve through your design?First, I would like to make shoes that function at a high level for the sport or activity that they were designed for. Form follows function. Secondly, I would like to create stories that relate to the consumer buying the shoes.
Are you a sneakerhead?Yes and no. I have a good understanding of sneaker history, a “decent” collection, and I love shoes to death. But until I build an extension to my house to accommodate my growing collection
or spend my rent money on a rare pair of shoes, I can’t claim sneakerhead status.
Whats your favorite sneaker on the market today and why?The Kobe 9 is my favorite shoe right now because of its one-of-a-kind colorways and collar height, as well as its design inspiration. It’s also endorsed by my favorite athlete. I haven’t had a chance to play in them yet, but normally the Kobe line is dialed in from a performance standpoint. I would say it’s the most unique shoe of the year.
What and who inspires you to be creative?I’m mainly inspired by nature. Most of the problems that we are trying to solve as designers, nature has already solved. Usually nature has solved the problem in a very pure way, without having to worry about many of the limitations and constraints that we designers face.
If you didn’t design sneakers what would you be doing?Your guess is as a good as mine. I would probably be driving a delivery truck for FedEx.
What are your favorite sneakers you had a part in creating?It would have to be the Puma Crossfox, which is a cross-country track spike that was released last year. The athletes who have used it like it from a performance standpoint. I was inspired by images of cross-country athletes running through mud and a puma cat jumping out of water. When people see that shoe, they normally are able to make that connection without me telling them the inspiration behind it. My upcoming Faas 500 v4 would be a close second.
What’s your favorite sneaker in your collection?My favorite shoe in my collection is probably my Huarache 2k4. I like the fit and cut of the shoe from a performance standpoint. The design is simple and clean. I think it is a classic. The advertisements for the shoes were dope, too!
What advice can you give to the youth today who are interested in becoming footwear designers?Look at shoes as functional products instead of fashion pieces. Have you ever used a product and just said, “This was smart how they designed this”? Those are the type of products that people hold onto and keep coming back to. We as designers should be looking to attain this with everything we design. Try to solve a problem with a shoe, create a new way of doing something that makes things easier for consumers.
Discovering he had a natural talent for drawing at a very young age, Baltimore, MD native Reggie Wilson knew he wanted to do something with art when he grew up. His initial ambition was to be a cartoonist, but then he was sidetracked by basketball. “Shaq and Penny were my favorite players as a kid,” Wilson says. “I wanted to be in the NBA.” Playing pro ball was soon replaced by a dream of designing car and then wrestling in the WWF, where his favorites The Rock and Stone Cold Steve Austin captured his imagination. High school, however, reignited his love of basketball. And from there, it seems inevitable that he would end up where he is now, finding success in a profession that combines two of his passions: athletics and art/design.
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David Barranco is cofounder of Root, an upscale men’s clothing store located in the heart of exclusive Condado, Puerto Rico.
When did you first open the store?We opened our first store in 2011.
Have you expanded since then?Since then, we have expanded to Colombia and Argentina, and soon we will be in Fort Lauderdale.
Have you seen fashion trends change over the years?Yes, but as we make only 15 items per design, many of our clothes are on-trend before a trend catches on. Have you collaborated with other companies?At this moment, we have a partnership with Camper shoes that allows them a special room for display in our stores.
What is your hottest selling item in the store?Our best selling items are definitely polos.
LOCATIONROOT1129 AVENIDA ASHFORDSAN JUAN, PUERTO RICO
interviewWITH
david barranco of ROOT
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the hot spotsATLANTA
Fly Kix ATL275 Peters St SWAtlanta, GA 30313www.flykixatl.com
Sole123A Luckie St.Atlanta, GA 30303www.soleatl.com
Epitome252 Pharr Road NEAtlanta, GA 30305www.epitomeatl.com
Standard3393 Peachtree Rd NEAtlanta, GA 30326www.standardatl.com
AUSTIN
Nice Kicks2815 Guadalupe St.Austin, TX 78705www.nicekicks.com
BATON ROUGE
Private Stock3897 Government StBaton Rouge, LA 70806www.privatestockbr.com
Sneaker Politics7566 Bluebonnet Blvd.Baton Rouge, LA 70810www.sneakerpolitics.com
BOSTON
At The Buzzer81 Harvard Ave.Allston, MA 02134www.atbboston.com
Bodega6 Clearway St.Boston, MA 02115www.bdgastore.com
Concepts37 Brattle St.Cambridge, MA 02138www.cncpts.com
Expressions486 Washington St.Boston, MA 02111www.expressionsstore.com
Laced569 Columbus Ave.Boston, MA 02118www.lacedboston.com
CHARLOTTE
Black Sheep1504 Camden Rd., Suite 200Charlotte, NC 28203www.blacksheepnc.com
Fresh Exclusive2001 Commonwealth Ave. Suite CCharlotte, NC 28205www.freshexclusive.com
Velocity Sneaker Boutique8925 JM Keynes Drive, #3Charlotte, NC 28262www.velocitystyle.com
CHICAGO
Leaders 1354672 N. Wells St.Chicago, IL 60654www.leaders1354.com
RSVP Gallery1753 N. Damen Ave.Chicago, IL 60647www.rsvpgallery.com
SuccezZ1329 South Michigan Ave.Chicago, IL 60605www.succezzthestore.com
CONNECTICUT
Salvin’s Shoe Inc.1307 Main St.Hartford, CT 06103www.salvinshoes.com
In The Cut Exclusives494 Glenbrook Rd.Stanford, CT 06906www.inthecutexclusives.com
DALLAS
DK Foot & Casual5334 A-Ross Ave, Suite #875Dallas, TX 75206www.dkfc3.com
HOUSTON
8 One Sneaker House13236-A Northwest FwyHouston, TX 77040www.8onesneakerhouse.com
Exclusive Taste2600 Hwy 6 S (West Oaks Mall)Houston, TX 77082www.exclusivetasteworld.com
House of Hoops4400 North FwyHouston, TX 77022www.houseofhoops.footlocker.com
Las Vegas
Knyew3735 Spring Mountain Rd. Suite 206Las Vegas, NV 89102www.knyew.com
Shoe Palace4300 Meadow LaneLas Vegas, NV 89107www.shoepalace.com
Suite 1603950 Las Vegas Blvd. SouthLas Vegas, NV 89119www.Suite160.com
Undefeated4480 Paradise Rd. #400Las Vegas, NV 89169www.undftd.com
LOS ANGELES
Attic8010 Beach Blvd.Buena Park, CA 90620www.attic2zoo.com
Flight Club503 N Fairfax Ave.Los Angeles, CA 90036www.flightclubla.com
House of Hoops8500 Beverly Blvd.Los Angeles, CA 90048www.houseofhoops.footlocker.com
NIKETOWN Los Angeles9560 Wilshire BoulevardBeverly Hills, CA 90212www.nike.com
The Holy Grail604 W. Pico Blvd.Los Angeles, CA 90015www.holygrailgoods.com
MIAMI
8and9 Clothing Company (Showroom)7814 NE 4th Ct.Miami, FL 33138www.8and9.com
Air Traffic Control1601 Washington Ave. Suite 114Miami, FL 33139www.atcmia.com
Foot Soldiers100 SE 1st Ave.Miami, FL 33131www.ftsldrs.com
House of Hoops1401 Pines Blvd.Miami, FL 33026www.houseofhoops.footlocker.com
Soles Inc.1345 Washington Ave.Miami, FL 33139www.solesinc.com
Air Traffic Control1601 Washington Ave. Suite 114Miami Beach, FL 33139www.atcmia.com
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the hot spots 2014
NEW JERSEY
House of Hoops1400 Wilowbrook Blvd.Wayne, NJ 07470www.houseofhoops.footlocker.com
Packer Shoes941 Teaneck Rd.Teaneck, NJ 07666www.packershoes.com
Rare Breed Footwear16 White St.Red Bank, NJ 07701www.rarebreedfootwear.com
Sneaker Lounge301 Center Ave.Westwood, NJ 07675www.sneakerloungeusa.com
Sneaker Room267 Central Ave.Jersey City, NJ 07307www.snkrroom.com
Sneaker Room895 BroadwayBayonne, NJ 07002www.snkrroom.com
TakeOver547 Bloomfield Ave.Montclair, NJ 07042www.takeovernj.com
House of Hoops1400 Wilowbrook Blvd.Wayne, NJ 07470www.houseofhoops.footlocker.com
NEW ORLEANS
House of Hoops6401 Bluebonnet Blvd.Baton Rouge, LA 70836www.houseofhoops.footlocker.com
Sneaker Politics3504 Servern Ave.Metairie, LA 70002www.sneakerpolitics.com
House of Hoops6401 Bluebonnet Blvd.Baton Rouge, LA 70836www.houseofhoops.footlocker.com
NEW YORK
4 U Caps2559 White Plains Rd.Bronx, NY 10467www.4ucaps.com4 U Caps115 Dydkman St.New York, NY 10040www.4ucaps.com
4 U Caps3342 Palisades Center Dr.West Nyack, NY 10994www.4ucaps.com
21 Mercer21 Mercer St.New York, NY 10013www.nikesportswear.com
Atmos203 W 125th St.New York, NY 10027www.atmosnyc.com
East West369 New York Ave.Huntington, NY 11743www.eastwestworldwide.com
Extra Butter266 Merrick Rd.Rockville Centre, NY 11570www.extrabutterny.com
Flight 23225 W 34thNew York, NY 10122
Flight Club812 BroadwayNew York, NY 10003www.flightclub.com
House of Hoops68 W 125th St.New York, NY 10027www.houseofhoops.footlocker.com
House of Hoops2655 Richmond Ave.Staten Island, NY 10314www.houseofhoops.footlocker.com
House of Hoops11 W 34th St.New York, NY 10001www.houseofhoops.footlocker.com
KITH644 BroadwayNew York, NY 10012www.kithnyc.com
Kicknetics184 Martine Ave.White Plains, NY 10601www.kicknetics.com
Les Clothing Co.43 Clinton StreetNew York, NY 10002www.lesclothing.com
Native Goods136 Irving Ave.Port Chester, NY 10573www.nativegoodsco.com
Nyack Sneakers152 Main St.Nyack, NY 10960www.nyacksneakers.com
Reflection Dynamiks (RDNMKS) 1095 Flushing Ave.Brooklyn, NY 11237www.reflectiondynamiks.com
Rime157 Smith St.Brooklyn, NY 11201www.rimenyc.com
Sneaker Bistro580 Route 112 Suite 17Patchogue, NY 11772www.sneakerbistrony.com
Sneaker Lounge8 Mill Rd.Eastchester, NY 07675www.sneakerloungeusa.com
Supreme274 Lafayette St.New York, NY 10012www.supremenewyork.com
The Hundreds96 Grand St.New York, NY 10013www.thehundreds.com
West NYC147 West 72nd St.New York, NY 10023www.westnyc.com
ORLANDO
House of Hoops8001 S Orange Blossom TrailOrlando, FL 32809www.houseofhoops.footlocker.com
TORONTO
Capsule69 Yorkville Ave. Suite 104Toronto, ON M5R 1B8, Canadawww.c-apsule.com
Livestock116 Spadina Ave Unit g1Toronto, ON M5V 2K6, Canadawww.deadstock.ca
WASHINGTON
Comonwealth1781 Florida Ave. NWWashington, DC 20009www.cmonwealth.com
House of Hoops3500 E West HwyHyattsville, MD 20782www.houseofhoops.footlocker.com
Kickk Spott1436 Wisconsin Ave. NWWashington, DC 20007www.kickkspott.com
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