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CXM PROFESSIONAL DEVELOPMENT SERIES CUSTOMER EXPERIENCE MANAGEMENT MARKETING AND SALES NURSING HOME ADMINISTRATION FALL 2020 – SPRING 2021

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Page 1: NURSING HOME CXM PROFESSIONAL ADMINISTRATION …€¦ · MARKETING AND SALES NURSING HOME ... PROGRAM INTRODUCTION The standards and expectations for nursing home administrators continue

CXM PROFESSIONAL DEVELOPMENT SERIES

CUSTOMER EXPERIENCE MANAGEMENT

M A R K E T I N G A N D S A L E S

NURSING HOME ADMINISTRATIONFALL 2020 – SPRING 2021

Page 2: NURSING HOME CXM PROFESSIONAL ADMINISTRATION …€¦ · MARKETING AND SALES NURSING HOME ... PROGRAM INTRODUCTION The standards and expectations for nursing home administrators continue

PROGRAM INTRODUCTIONThe standards and expectations for nursing home administrators continue to evolve and change. Not only must future administrators invest in developing their knowledge base, the ongoing global pandemic is presenting new challenges to those who care for our most vulnerable populations. The 2020-2021 Nursing Home Administration program has been redesigned to align with the latest licensure examination topics and issues. By enrolling in this program, you will prepare yourself for the complexities of becoming a nursing home administrator. We invite you to consider attending this highly-respected program.

KEY LEARNING OUTCOMESAt the end of this program, you will:

• Have an enhanced understanding of how to be an effective nursing home administrator

• Understand key functions within the nursing home environment, including: customer care, supports, and services; human resources; environment; and management and leadership

This program meets the educational requirements for the State of Michigan’s Nursing Home Administrator license. By successful completion of this program and all of its requirements, you will be eligible to apply for and take the CORE and LOS examinations administered through the National Association of Long Term Care Administrator Boards (NAB). If you have questions about the licensing requirements, please contact the State of Michigan Licensing and Regulatory Affairs Office.

WHO SHOULD ATTEND?Anyone interested in nursing home administration and those individuals currently involved in health care administration who wish to review and update their skills in the field.

PROGRAM COST $925 per unit, includes access to proprietary web site, electronic materials, morning break, and a certificate of completion. Payment is due prior to the start of each module unless other arrangements are made. Contact us at [email protected] for more information.

Cancellations requested greater than 15 days prior to the start of a program will be processed without a cancellation fee. Full cancellation details can be found on our website: execed.broad.msu.edu/faqs.

PROGRAM LOCATIONJAMES B. HENRY CENTER FOR EXECUTIVE DEVELOPMENT3535 Forest Road, Lansing, Michigan, 48910

At the time of printing, we plan to offer this program via interactive, face-to-face instruction. If public health considerations require a different approach, we will deliver this program on the current schedule via live, online learning. If you have questions, please reach out to us.

Page 3: NURSING HOME CXM PROFESSIONAL ADMINISTRATION …€¦ · MARKETING AND SALES NURSING HOME ... PROGRAM INTRODUCTION The standards and expectations for nursing home administrators continue

NAB EXAMINATION DOMAIN COVERAGE AREAS Each unit will cover one or more areas of the NAB examination.

Unit One

• Customer Care, Supports, and Services

• Human Resources

• Management and Leadership

Unit Two

• Customer Care, Supports, and Services

Unit Three

• Customer Care, Supports, and Services

• Environment

Unit Four

• Customer Care, Supports, and Services

• Finance

• Management and Leadership

EXAM BREAKDOWN

SCHEDULEClasses run from 9 a.m. – 4 p.m. each Saturday.

Unit One

Session 1 – September 12, 2020

Session 2 – September 19, 2020

Session 3 – September 26, 2020

Session 4 – October 3, 2020

Session 5 – October 10, 2020

Session 6 – October 17, 2020

Unit Two

Session 1 – October 24, 2020

Session 2 – October 31, 2020

Session 3 – November 7, 2020

Session 4 – November 14, 2020

Session 5 – November 21, 2020

Session 6 – December 5, 2020

Unit Three

Session 1 – January 9, 2021

Session 2 – January 16, 2021

Session 3 – January 23, 2021

Session 4 – January 30, 2021

Session 5 – February 6, 2021

Session 6 – February 13, 2021

Unit Four

Session 1 – February 20, 2021

Session 2 – February 27, 2021

Session 3 – March 6, 2021

Session 4 – March 13, 2021

Session 5 – March 20, 2021

Session 6 – March 27, 2021

H E A L T H C A R E

Customer Care, Supports, and Services - 30%

Management & Leadership - 30%

Human Resources - 15%

Finance - 15%

Environment - 10%

30%30%

15%15%

10%

Page 4: NURSING HOME CXM PROFESSIONAL ADMINISTRATION …€¦ · MARKETING AND SALES NURSING HOME ... PROGRAM INTRODUCTION The standards and expectations for nursing home administrators continue

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