nuovo levantino -march 2014
DESCRIPTION
The Nuovo Levantino is the first online magazine in Italian aiming to tell Izmir and all what happens in Turkey Aims of the Nuovo Levantino are: * to tear down cultural and linguistic barriers which hinder exchanges between Italy and Turkey * to promote the integration among people, institutions and companies operating in TurkeyTRANSCRIPT
MARCH 2014
Who we areSIMONE FAVARO
Digital marketing consultant, holds classes
and seminars on social media and
communications for public and private
institutions. In 2013 published the book
Business Networking: how to use the social
web for creating professional realtionsPAOLO PINZUTI
Born in 1978, bachelor in international and
diplomatic sciences, blogger and journalist,
he works since ever in marketing and
communication with a special focus on
sutainability
The projectThe Nuovo Levantino is the first online
magazine in Italian aiming to tell Izmir and all
what happens in Turkey
Aims of the Nuovo Levantino are:
• to tear down cultural and linguistic barriers
which hinder exchanges between Italy and
Turkey
• to promote the integration among people,
institutions and companies operating in
Turkey
The structureThe Nuovo Levantino is a website divided into
categories which represent the main area of
editorial interest:
Policies
Business and Economy
Culture and Events
Tourism
Resources
Blog
ChannelsNewsletter Social Media
CommunityITALIAN NIGHTS
Every 2 weeks
20-25 attendees
New projects coming...
Target AudienceThe Nuovo Levantino addresses to 5 target
audience:
1. Italians living in Turkey
2. Italians temporary in Turkey due to work
reasons
3. Italian levantines
4. Italian speaking Turks
5. Italians not living in Turkey who want to
visit or invest into the country
Target ProfileWomen Men
Overall 54% 44%
Age (Main segment) 25-34 25-44
Country (Main segment) Turkey Turkey
People Engaged 53% 45%
Statistics
84% of total VisitsAre from Turkey and Italy
*Period: 1/02/2014 – 28/02/2014
1.000 unique visitors2,219 Page Views
StatisticsBY CITY PER COUNTRY – TURKEY*
Izmir63%
Istanbul21%
Ankara7%
*Period: 1/02/2014 – 28/02/2014
StatisticsBY CITY PER COUNTRY – ITALY*
ROME16%
MILAN11%
Catania10%
*Period: 1/02/2014 – 28/02/2014
Strenghts• The first Turkey’s online magazine in Italian
• A Multi-channel project (On and Off Line)
• Fast growing community of Italian and
Turkish managers and enterpraneurs
• Strong relationships with local branch of
Italian institutions
OpportunityYou can use Il Nuovo Levantino for:
• Reaching the Italian community in Turkey
• Reaching business partners in Italy
• Reaching the Turkish community in Italy
How ?We can help you in different ways according to
your needs:
• Marketing activities (on and off line,
integrated, customized and non convential)
• Public Relations (Events organization in
Turkey or in Italy)
• Business Development (scouting for new
opportunities, partners)
Thanks !
SIMONE FAVARO
: linkedin.com/in/simonefavaro
: 0533 249 6188
:
PAOLO PINZUTI
: linkedin.com/in/ilpinz
: 0541 782 2080
: