nucanoe brand & sales presentation
DESCRIPTION
NuCanoe Brand & Sales PresentationTRANSCRIPT
![Page 1: NuCanoe Brand & Sales Presentation](https://reader034.vdocuments.mx/reader034/viewer/2022052619/555bc71dd8b42ae4478b472f/html5/thumbnails/1.jpg)
The NuCanoe Opportunity
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The NuCanoe is a boat that gives people a greater ability to pursue activities on the
water.
What is NuCanoe?
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Enhance Your AbilityTo Fish To Recreate
To Hunt
To Dive To RowTo Paddle
What is NuCanoe?
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Why NuCanoe?
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Confidence on the Water
Why NuCanoe?
• Great stability and easy to use• No training or experience required• Allows you to focus on your activities
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Greater FunctionalityWhy NuCanoe?
• Versatile design lets you do more
• Configurable to suit your needs
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Superior ComfortWhy NuCanoe?
• Upright seating position enables better posture and straight or bent legs
• Wide variety of seating options
• Enjoy being on the water for hours
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Multiple OptionsWhy NuCanoe?
• Fishing, hunting, paddling, rowing…
• Lakes, rivers, saltwater…
• Paddle, row, or troll
• One, two, or three passengers
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Better ResultsWhy NuCanoe?
• Greater success in your activities
• More enjoyable experiences on the water
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NuCanoe for Who?
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SportsmenNuCanoe is for
• Looking for a better way to fish or hunt
• Concerned with fishing and hunting, not paddling
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Active AdultsNuCanoe is for
• Seeking enjoyable experiences on the water
• Desiring comfort, safety, and ease of use
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FamiliesNuCanoe is for
• Looking for safe and fun activities
• Wanting something fun for the whole family
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The NuCanoe Opportunity
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Participants Purchases
Paddlesports 5,900,000 $371,000,000
Fishing (w/ Boats) 17,000,000 $7,500,000,000
Waterfowl Hunting 2,300,000 $934,803,000
Marine 31,900,000 N/A
• Significant end use market size
• A better tool instead of a new activity
The NuCanoe Opportunity
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• High utility product provides great value
• NuCanoe benefits are desired by consumers
• Differentiated from other canoes, kayaks, & boats
The NuCanoe Opportunity
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Achieving Business Success
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• Broad end-use markets to sell in to
• Attract new customers to your store
• Significant accessory and follow-on sales– Accessories average 50% of boat sales
Achieving Business Success
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• Universal hull & modular accessories reduce retailer inventory levels
• Protected dealer territories and no box stores
• Great margins and shipping programs– Super Simple Shipping Program
Achieving Business Success
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NuCanoe HighlightsResults & Successes
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• The NuCanoe was designed by Tim Niemier, founder of Ocean Kayak
– First NuCanoe sold in 2006
• Sales Growth (YoY)– 2007: 305% – 2008: 147%– 2009: 7%
• 72 Dealers in US and Canada
NuCanoe Highlights
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NuCanoe HighlightsNuCanoe Dealer Map
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NuCanoe Highlights
0
5
10
15
20
25
% of
Sales
Red
Yel
low
Des
ert
San
d
OD
Gre
en
Hu
nte
rB
row
n
Gre
enC
amo
Bro
wn
Cam
o
Sales by Color
Sales by Model
28%
72%
NuCanoe 10 NuCanoe 12
Sales by Dealer Type
56%
44%
Premier Standard
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NuCanoe Highlights
0
10
20
30
40
50
60
% of Sales
Northeast South Midwest West Canada
Sales by Region
2008
2009
0
10
20
30
40
50
% of Sales
Outdoors Paddlesports Sportsman Rentals & Rec Other
Sales by Dealer Type
2008
2009
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www.nucanoe.com