ntt docomo factbook, 2012.10
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NTT DOCOMO FACTBOOKNTT DOCOMO FACTBOOKOct. 2012
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About NTT DOCOMO
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New President & CEO・Assumed the posts of President & CEO from June 2012・Assumed the posts of President & CEO from June 2012
・Management Policy: “Speed & Challenge”
■ M t P li■ Bi h ■ Management Policy
Kaoru Katoassumed the posts of President and CEO of
■ Biography
Speed and ChallengePresident and CEO of NTT DOCOMO, INC. in June 2012 after an accomplished 35-year career that started at
Evolution of services by pursuing innovation
New value creation through convergence
Nippon Telegraph and Telephone Corporation (NTT), the parent company of NTTDOCOMO
NW operation to support social More convenient
d t lifDOCOMO’s
Mi iDOCOMO’s
DDOCOMO. ppinfrastructure and smarter life
Mr. Kato became an Executive Vice President, a Member of the Board of Directors and Managing Director of the Corporate Strategy &
Mission Dream
・ World’s most advanced technological capabilities/Dedication to R&DC it t t t ti f ti
g g p gy &Planning Department of NTT DOCOMO, INC. in June 2008. He was instrumental in devising DOCOMO’s medium-term business plans, announced in 2008 and 2011, to transform the DOCOMO’s
Strengths
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・ Commitment to customer satisfactioncompany for all-new growth and then help customers achieve smarter lives, respectively.
g
NTT DOCOMO, INC. is the world's leading mobile communications company with over 60 Mil customers, as of end-Sept. 2012.
DOCOMO launched LTE service in 2010 following the world's first 3G mobile service based on W-CDMADOCOMO launched LTE service in 2010 following the world s first 3G mobile service based on W CDMA in 2001.
DOCOMO had net income of JPY 463.9 Bln (USD 5,644 Mil) on operating revenue of JPY 4,240.0 Bln (USD 51,587 Mil) in FY2011 (ended Mar. 2012). (JPY82.19 = USD1.00; Mar. 30, 2012 )
HQ located at Tokyo, Japan, employees number 23,289 (consolidated, as of Mar. 2012), listed on Tokyo (9437), London (NDCM), and New York (DCM)
NTT MobileCommunications Planning
Commercialized world‘s first WCDMA based 3G service
Achieved 100% population coverage for 3G service
2006-20101991-1999 2000-2005 DOCOMO’s Vision 2015
Communications Planningestablished (Aug, 1991)
Corporate Name changed to NTT DOCOMO
WCDMA-based 3G service(Oct, 2001)
Listed on NYSE and LSE(Mar, 2002)
coverage for 3G service (Dec, 2008)
Commercialized LTE service (Dec, 2010)
DOCOMO will drive innovation
through convergence with(Apr, 1992)
Launched mobile internetservice “i-mode” service (Feb, 1999)
Launched NFC-equipped mobile wallet service (July, 2004)
convergence with various
industries and services
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( )Launched mobile credit card
service (Apr, 2005)
Subscriber Market ShareJ ’ bil h k t d 100 Mil b ib b i 2007 d th t ti t h d・Japan’s mobile phone market surpassed 100 Mil subscriber base in 2007 and the penetration rate reached
98% in end-2011.
■
14000
■ Subscriber Share Snapshot ■ Subscriber Growth in 3G
140
(Mil)
10000
12000
23.9%
120
100
(30Mil)
6000
8000SubscribersSubscribers
as of as of endend--Sept.Sept. 20122012 47.7%
80
60(60Mil)
(30Mil)
2000
4000
DOCOMO
28.4% 40
20
(60Mil)
(35Mil)
0
2004 2005 2006 2007 2008 2009 2010 2011
DOCOMOauSoftBank
(FY)
Source: Telecommunications Carriers Association (TCA)
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* No. of subs by E-mobile is not included.
・ Data ARPU grew to account for 54 8% of aggregate ARPU in FY2011
Growth of Data ARPU / Revenues・ Data ARPU grew to account for 54.8% of aggregate ARPU in FY2011.
・ Data revenue in FY2012 is targeted to reach JPY2071.0 Bln (approx.USD 25.2 Bln).
■ % of Data ARPU ■ Growth of Data Revenues
22004200
4224.3【51.4Bln】
4284.4 【52.1Bln】
4240.0【51.6Bln】
(Bln JPY)
■ % of Data ARPU ■ Growth of Data Revenues
2071.0【 】
1800
2000
2200
% of Data ARPU to aggregate ARPU:
(FY2011)
4200
1 843 9
【25.2Bln】
1200
1400
1600
54.8% 1,589.0【19.3Bln】
1,694.9【20.6Bln】
1,843.9【22.4Bln】
800
1000
1200
Data Revenue
Aggregate ARPU: JPY4,870(≒USD59.25)
Voice ARPU: JPY2,200 ( S )
【 】= USD
400
600OperatingRevenue
(≒USD26.76)Packet ARPU: JPY2,670
(≒USD32.48)
0
200
2009 2010 2011 2012(Forecast)
( USD1.00 = JPY82.19 )
6(FY)
・Diverse range of sophisticated smartphones, tablets, enhanced with value-added features and innovative original services from DOCOMO.
Product Lineup( = LTE compatible)original services from DOCOMO.
Sophisticated, high-spec smartphones, all compatible with LTE, that empower users to maximize the potential of mobile digital life.
Friendly smartphones in fashionable designs and loaded with handy features to make mobile life easier and more fun.
( LTE compatible)
Optimus Vu L-06D
ARROWS X F-10D
AQUOS PHONE™ sv SH-10D
MEDIAS™ X N-07D
AQUOS PHONE™ si SH-01E
AQUOS PHONE™ ZETA SH-09D
Ascend HW-01E
SH-01E Vivienne Westwood
REGZA Phone™T-02D
ELUGA power P-07D
ARROWS Me F-11D
GALAXY S ⅢSC-06D
Xperia™ GXSO-04D
ELUGA V P-06D
Xperia™ SXSO-05D
Optimus it L-05D
Tablets
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MEDIAS™ TAB N-06D
GALAXY Tab 10.1LTE SC-01D
ARROWS Tab LTE F-01D
MEDIAS™ TAB UL N-08D
Optimus Pad L-06C
ELUGA Live P-08D
GALAXY Tab 7.7 Plus SC-01E
Smartphone Sales Target
・ FY2012 smartphone sales target: 13 million units
1,500
(Mil)
13.0013.00: 3G smartphones15.00
1 000 8 82
: LTE smartphones
Aim to hi1,000 8.82
1.287.50
10.00 achieveapprox. 60%of annual sales with
500
2.52 7.54 5.50
5.00LTE-devices
02010年度 2011年度 2012年度
7.54 5.50
FY2010 FY2011 FY2012
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2010年度 2011年度 2012年度通期計画
FY2010 FY2011 FY2012full-year target
Networks to Realize a Smart Life
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・ Achieved 100% population coverage for 3G in 2008
NW Coverage & Subscriber Migration・ Achieved 100% population coverage for 3G in 2008・ Commercialized LTE in 2010・ 2G services terminated on Mar. 31, 2012 when more than 99% of the total subscriber base migrated into 3G/LTE
■ Subscriber Segment by NW■ Service Coverage
LTE100% population coverage for 3G
(incl HSDPA)
LTE(10.2%)
3G60 Mils bscribers
(incl. HSDPA)
3Gsubscribers(end-Sept. 2012)
DOCOMO subscribers are
【Expanding Coverage in Mountainous Areas】
(89.8%)
DOCOMO subscribers are able to enjoy 3G NW even on Mt. Fuji .
During the official climbing season DOCOMO prepares ( Incl communication module service subscriptions )
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season, DOCOMO prepares for boosters to respond to higher traffic expected.Coverage survey of mountainous area
(Bandai Asahi National Park)
( Incl. communication module service subscriptions )
LTE・ Launched Japan’s first LTE (Long Term Evolution) mobile network service on Dec. 24, 2010・ Plans to bring 70% of smartphones to be released in 1st half of FY2012 compatible with LTE・ FY2012 target : Aim to grow LTE subs to over 10 Mil
■ LTE’s distinctive features
High-speedTransmission rate
■ Expansion of LTE subs(Mi) Over
10 Mil
L l tL it
Approx. 10-fold*
Transmission rate
800
100010.00
8 00Low-latencyLarge-capacity
Approx. 1/4
Approx.3-fold
Spectrum efficiency Transmission latency(maximum effect)
600
800
6.00
8.00
Area expansion using an overlay approach to existing 3G areas
(Comparison with FOMA (HSPA) service)
4004.00 3.32
■ Further EvolutionLTE-Advanced, technology to realize much faster
200
0.391.14
2.222.00
speed than that of LTE, is already in the scope to complete its development by FY2015.
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02Q
0.12
1Q
0.39
3Q 4Q 1Q 4Q
0
2011(FY) 2012(FY)
LTE Area Expansion Plans ・ LTE area expansion is planned as to realize maximum throughput with nationwide coverageLTE area expansion is planned as to realize maximum throughput with nationwide coverage.
・ Achieved 100% population coverage in all ordinance-designated cities in Japan on Mar. 30, 2012
Population coverage
FY2013
FY2014
Approx.98%FY2012
N f b t ti Approx 21 000Approx.80%
Approx.
Bring forward/acceleratearea expansion
FY2012
No. of base stations: Approx. 21,000Population coverage: Approx. 70%
CAPEX: ¥170 Bln
Areaexpansion
Approx.32%
pp70%
FY2011
Local cities All municipalitiesP f t l Major cities
32%Initial plan at service launch:
Approx. 40%
112.5Mbps*75MbpsMax.throughput
Prefectural capital-sized cities
Major cities
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2011
* Nationwide support to be started in FY2014 or beyond
2012 2013 2014 2015 (FY)
Planned Actions for a Smart Life
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New Business Areas to Expand Revenues・ Promote alliances with private companies and local governments to create new values and marketsPromote alliances with private companies and local governments to create new values and markets
・ FY2011 revenues from new businesses: approx. ¥400 Bln
・ FY2012 revenues target: ¥500 Bln
Commerce business *Commerce and marketing leveraging mobile properties
Medical/Healthcare business *Health/medical care services using mobile
Finance/Payment business
mobile properties
Aggregation/Platform business *Finance and payment services using mobile’s unique properties or credit function
M2M business
Aggregation and development various services
Media/Content businessM2M business
Convergence of mobile with various tools and equipment
Media/Content businessConvergence of mobile with various media and content
Safety/Security & other business
Safety/security services using mobile
Environment/Ecology business
Energy/ecology-related businesses leveraging mobile
14* Actions in New Business Areas to be elaborated in the following pages.
Actions in New Business Areas (Commerce)・ Acquired additional shares in Tower Record Japan to turn it into a subsidiaryAcquired additional shares in Tower Record Japan to turn it into a subsidiary
・ Accelerate new business areas in commerce, through home shopping service, home food delivery, and marketing research business
Turned into subsidiary in July 2012
■ Commerce Business
(Home shopping service provider)(CD/DVD sales business)・ Investigating ways to link CD/DVD sales, etc. with DOCOMO’s content market・ Revenue contribution: Approx. ¥50 Bln
・ 3 straight years of revenue growth due to contribution of sales via mobile devices/PCs (accounting for 15% of FY2011 sales)
(Home food delivery) (Research business)・ Existing delivery logistication and marketing & ・ Marketing execution and research to be carried
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g y g gsales to be enhanced by e-commerce through mobile
gout utilizing DOCOMO’s mobile subscriber base of 60 Mil
Actions in New Business Areas (Medical/Healthcare)E t bli h d j i t t “d H lth I ” i f ll l t k ff f h lth i k t・ Established a joint venture “docomo Healthcare, Inc.” eying full-scale take-off of healthcare service market
・ The joint venture company aims to achieve approx. JPY10.0 Bln in revenues in 5 yrs.
■ docomo Healthcare
Weight loss advice Jogging instructionsExercise support Diet support
Sleep analysisBasal temperature Medical diaryLifestyle-related
disease
Life-long healthcare data
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・・・
Body compositionscale
Active massmeter
Thermometer Sleep meter PharmacySphygmo-manometer
HospitalSmartphone
Actions in New Business Areas (Aggregation/Platform)・ Conducted TOB for acquisition of shares in Buongiorno S.p.A (Italy), one of Europe’s largest mobile g ( y) gservice providers
・ Completed investment for establishment of joint venture with Baidu, China’s leading Internet search service provider
P t d l tf b i f l b l l t t di t ib ti th h t (G ) d VMG・ Promoted platform business for global-scale content distribution through net-m (Germany) and VMG (Vietnam)
■ Expansion of service platform business
Up to FY2011 FY2012 and beyond
Se
Expansion ofservices & geographic
coverage
ervice plabusine
coverageatform
ess
・[Aug. 10, 2012] NTT DOCOMO Announces Final Results of Voluntary Public Tender Offer for Buongiorno S.p.A.
・[July 13, 2012 ] NTT DOCOMO Completes Investment in Joint Venture with China’s Baidu
■ Related Press Releases
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・[Sept. 22, 2011] NTT DOCOMO to Increase Investment in Germany’s net mobile AG
・[Aug. 10, 2011] NTT DOCOMO to Invest in Vietnam’s VMG Media JSC
DOCOMO's Clounds to Realize Smart Life・DOCOMO's Vision for 2015 includes DOCOMO's clouds to shape a smart lifeDOCOMO s Vision for 2015 includes DOCOMO s clouds to shape a smart life
・Aim to bring smart life into reality by propelling the evolution of mobile services and new value creation through convergence of industries and services leveraging DOCOMO's clouds
Mobile TranslationVoice-agent App Mobile Translation
こんにちは。 Hello.Voice command
Translation
Japanese Foreign language
Mother (Japanese)
Host familyand Maki
Handset operation/content display
Create message Confirm message in
Multi-device access Auto-translation App DOCOMO's clouds
Japanese English Korean Chinese
Create message in Japanese
Confirm message in native language
Tablet
Smartphone
Photo Collection
address book
誕⽣⽇おめでとう
생일 축하합니다생일 축하합니다
Tablet oto Co ect o
誕⽣⽇おめでとうございます
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International Business for a Smart Life
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Business initiatives with Mobile Operators・DOCOMO has been expanding its influence in Asia Pacific by establishing equity positions and developingDOCOMO has been expanding its influence in Asia Pacific by establishing equity positions and developing partnerships with mobile operators. These initiatives enable DOCOMO to grow further with partners on a global scale.
■Investment in Mobile OperatorsIndia Bangladesh
Robi Axiata LimitedTata Teleservices Limited
Philippines
Philippine Long Distance Telephone Company
Hong Kong/Macau
Hutchison Telephone Company Limited
26.5% ownership 30.0% ownership
Taiwan Guam/MarianaS. Korea
Robi Axiata LimitedTata Teleservices Limited Telephone Company
14.5% ownership(20.3% by NTT group combined) 24.1% ownership
Company Limited
4.7% ownership 100% ownership5 9% ownership
KT CorporationFar Eastone Tele-communications Co., Ltd. DOCOMO PACIFIC, INC.
4.7% ownership 100% ownership5.9% ownership
■Conexus, alliance for mobile roaming and corporate services
■Other business collaborations and partnerships
・[July 10, 2012] KPN, NTT DOCOMO, ROGERS, SINGTEL, TELEFÓNICA, TELSTRA and VIMPELCOM to Cooperate Globally inPress Releases
20(As of Aug. 2012)
[ y , ] , , , , , p y
M2M Business
・[Sept. 20, 2011] DOCOMO and Vodafone Plan to Form Business Partnership Centered on Corporate Sales
・[Jan. 19, 2011] DOCOMO, China Mobile and KT Form Business Collaboration
Investments in Other BusinessesDOCOMO i t d t i t t d i t d bilit b l i it・DOCOMO intends to serve as an integrated services company centered on mobility by leveraging its
extensive experience in providing services and products in collaboration with broad range of partners overseas.
Germany Italy Vietnam China
■Investments focusing on platform business
net mobile AG Buongiorno S.p.A.VMG Media Joint Stock Company
Baidu Yi Xin NW Technology (Beijing) Co., Ltd.
■Investments in other businesses
87.1% ownership 100% ownership 24.5% ownership 20.0% ownership
■Investments in other businesses
ThailandSingapore United States United StatesUnited States
Mobile Innovation Co., Ltd.
DOCOMO interTouch Pte. Ltd.
PacketVideo Corporation Eye-Fi, Inc.Evernote
Corporation
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