nsw mining learning from the past for a safer future nsw mining learning from the past for a safer...
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NSW MINING Learning from the past for a safer future
NSW MINING
Learning from the past for a safer future
NSW MINING Learning from the past for a safer future
Geoff Denman and Jem Wallis
NSW MINING Learning from the past for a safer future
Is that a good sign?
Improving Visual Communications for OH&S in Coal Mines
NSW MINING Learning from the past for a safer future
Emerging Risks Report
NSW MINING Learning from the past for a safer future
“Underwriters take risks every day of their lives, yet many are unaware of the subconscious thoughts that are clouding their judgments.
Behavioural Theory tells us there are many unintended filters which distort the way we think about risk.
Insurance professionals will benefit by being aware of these biases, leading to clearer thinking and a better management of risk.
Lloyd’s believes a better understanding of these issues will be of great benefit to our industry.”
NSW MINING Learning from the past for a safer future
1. Personality affects perception of risk
2. Some groups perceive risk differently to others
3. Attitudes to risk depend how it is presented
4. Emotion is a driver of behavior
5. Communication of risk is challenging
NSW MINING Learning from the past for a safer future
Emotion is a driver of behaviour
NSW MINING Learning from the past for a safer future
NSW MINING Learning from the past for a safer future
Effective persuasion isdiscovering what people already believe
NSW MINING Learning from the past for a safer future
And then playing that back to them in an engaging way
NSW MINING Learning from the past for a safer future
It’s difficult managing and bringing people along with you
NSW MINING Learning from the past for a safer future
We call it -
The Insightful Truth
NSW MINING Learning from the past for a safer future
The creative expression is -
The Inspirational Truth
NSW MINING Learning from the past for a safer future
Applying this to visual messages in mines
NSW MINING Learning from the past for a safer future
Focus groups in representativeUnderground and Open-cut mines in NSW and Qld
NSW MINING Learning from the past for a safer future
Angus Place, NSW
Springvale, NSW
Newlands, QLD (Open-cut)
Bulga, NSW (Washery)
Western Coal Services, NSW (Washery)
Oaky North, Qld
Rolleston, Qld (Open-cut)
NSW MINING Learning from the past for a safer future
Audit of existing communications
NSW MINING Learning from the past for a safer future
General Compliance Signs HaveHighest Spontaneous Recall
NSW MINING Learning from the past for a safer future
But no spontaneous recall of other Visual Health & Safety communication
NSW MINING Learning from the past for a safer future
Clutter
Lack of Rotation
Lack of Relevance
Emphasis on Verbal Communication
NSW MINING Learning from the past for a safer future
Explored Health & Safety messages from around the world
NSW MINING Learning from the past for a safer future
What struck a chord
NSW MINING Learning from the past for a safer future
Developing The Insightful Truth
1. A respect for hazards
2. Accidents will happen but are preventable
3. Most accidents caused by human error/poor decision
complacency
NSW MINING Learning from the past for a safer future
The Insightful Truth
Years of experience and training can be undone by just one moment of complacency or poor judgment.
NSW MINING Learning from the past for a safer future
The Inspirational Truth
What ARE you thinking?
NSW MINING Learning from the past for a safer future
7. Work In Progress
NSW MINING Learning from the past for a safer future
• Very positive response
• High level of impact and arrest attention• Graphic images• Clear consequences• Simple and clear message
• Consistent Main Message Inferred• You need to stop and think• You need to keep your mind on the job (avoid
complacency)• In the end your safety is up to you• There are major consequences if you take risks
• Confirmation of rotation strategy (every 3-4 months)• “you stop looking at them once they’ve been there a
while”
NSW MINING Learning from the past for a safer future
Conclusions1. Rotation of visual material and messaging quarterly
Different OH&S theme each time
2. Make it RelevantPoor decision makingNear misses
3. Optimise the executionLink visual OH&S communication with verbal reinforcementKeep it simple
4. Placement and prominence is keyDe-clutterSite specific audit
NSW MINING Learning from the past for a safer future
Thank-you