nsi logo guidelines - nsi - certification for security … the logos? 2.5 using the nsi/ukas logo on...

NSI LOGO GUIDELINES// Your guide to using the NSI logo on your promotional material

© National Security Inspectorate 2012 Issue 3

// Your guide to using the NSI logo on your promotional material


Introduction

The National Security Inspectorate (NSI) launched a new brand identity in 2012. The design is positioned to help NSI approved companies achieve universal recognition as the benchmark for quality service delivery in the security, fire and related FM industries, imparting a strong message of confidence to customers and specifiers.

These guidelines contain specific detail on the NSI certification logos that should be used by our approved companies

and we would encourage you to use them.It is to your benefit to be recognised by prospective customers as an NSI

approved company.

It is therefore important to use the NSI logo options as specified in this document. By applying the appropriate logo in its

correct position and colour you will be helping us to protect the integrity of the NSI brand and increase its value for you.

If you are unsure of the logos you can use or have any other questions, please contact the Marketing Department

at NSI on 01628 764873



What’s in this section?

// Section 1: The NSI certification logo

1.1 Our logo

1.2 Award levelsAward levelsA

1.3 Our logo versions

1.4 Using our logo on colour backgrounds

1.5 Using the NSI logo on

image backgrounds

1.6 Exclusion zone & minimum size

1.7 What not to do!

1.8 Using the logo on printed material

1.9 Using the NSI logo on secondary items

// Section 2: The NSI/UKAS logo

2.1 Using the NSI/UKAS logos

2.2 UKAS exclusion zone & size

2.3 Colour options

2.4 When can I use the NSI/UKAS version

of the logos?

2.5 Using the NSI/UKAS logo on printed

material

2.6 Using the NSI/UKAS logo on

advertising

// Section 3: Contacts

3.1 Further information & contacts

NSI Logo Guidelines// Your guide to using NSI logos


// Section 1

The NSI logo


NSI logo guidelines © National Security Inspectorate 2012 Issue 31.1

Our logo

NSI corporate logoThe NSI corporate logo will appear

on all communications from NSI,

as our corporate identity.

NSI certification logoThe NSI corporate logo and award level make

up the NSI certification logo which can be

used by our approved companies. It is

available as electronic artwork with a fixed

size relationship and positioning between

the elements.

N.B. NSI approved companies should not

use the NSI corporate logo on its own.

NSI Corporate Logo

Award Level

Certification logo



Award levels

LevelsTwo award levels exist – Gold and Silver.

Approved companies may only use the award

level of their appropriate NSI certification.



Our logo versions

Use the correct versionWe have produced 4 versions of the

Gold and Silver logos for use at different

sizes and for when you are restricted by

reproduction quality or background colour.

The primary version should be used

when its height is greater than 30mm,

see opposite. This has more intricate

detail within the 3D medal.

For height sizes less than 30mm use either

the smaller full colour version or use the

mono graphic version if restricted to single

colour. We have simplified the medal so that

it is still legible.

A reversed out version is also available

when the logo is to be placed on a dark

background. Please refer to Section 1.4

for more information.

Graphic mono version for small or low quality reproduction. Use either black or PANTONE 303 (blue).

< 30mm

> 30mm

Full colour small version for sizes less than 30mm in height.

Primary version with full intricate detail within the medal illustration.



Using our logo on colour backgrounds

Legibility is paramountWherever possible we prefer our logo

to appear on a white or light colour

background. However, we appreciate

that this may not be sympathetic to your

promotional materials.

If the background is a light enough colour

we prefer that you use the full colour logo

and medal version as in the top row of

examples.

If the background is a dark colour or tone

then please use the reversed out white logo

with coloured medal or the option without

the coloured medal (see example on red

background).

We prefer our logo to be placed on light colour backgrounds such as these examples

Alternative option - Reversed out white logo with full colour medal (artwork files are available) Reversed out white logo



Using the NSI logo on image backgrounds

Image backgroundIn some cases, the NSI certification logo will

need to be placed on a background image.

Clarity and contrast should always

be considered.

The logo should be positioned so that the tones

running behind the logo give it high contrast.

Incorrect contrast

Correct contrast

Incorrect positioning

Correct positioning

Incorrect positioning

Correct positioning

GOLD

7

7

7

3 3 3



Exclusion zone & minimum size

It is important that all approved companies project our logo consistently and professionally,

without variation. On this page we show the importance of leaving space around the logo.

The exclusion zoneThis is the clear space around the logo in

which nothing else should appear. It helps to

ensure clarity and improve the impact of the

logo. This clear space (X) is proportional and

is defined by the height of the NSI dot.

The minimum size To ensure legibility the NSI certification logo

should not be used smaller than 20mm height

for the colour version or 10mm if using the

mono version as shown.

NB. Be sure to use the smaller logo version

when the height is less than 30mm

X

GOLD

TM

20mm

XX

XX

X

1.5X

GOLD

TM 10mmTM

GOLD

Minimum size for the colour version

Minimum size for the Mono version



What not to do!

We have tried to cover the most obvious

mistakes in using our logos but in principle,

use the appropriate artwork files provided

and you shouldn’t have to change or alter

them in any way.

What not to do1. Do not re-size or reposition the not re-size or reposition the

elements of the logo.

2. Do not change or create an alternative logo not change or create an alternative logo

with the corporate ’medal’ or words.

3. Do not substitute different type faces not substitute different type faces

for the corporate logo element.

4. Do not change any of the colours not change any of the colours

within the logo.

5. Do not sit the identity within secondary not sit the identity within secondary

shapes not specified in these guidelines.

6. Do not place the identity on an inappropriate not place the identity on an inappropriate

colour background (see section 1.4).

7

7

7

77

7

7

7



Using the logo on printed material

Part of developing a clear corporate

identity is the consistent positioning

of the NSI certification logo.

Positioning the logoDeveloping a consistent and recognisable

brand is important in creating customer

and specifier awareness. This can be

further aided by positioning of the logo,

as customers will also become familiar

with this element of consistency.

The recommended positioning on your

letterhead is at the foot of the page as

shown on the examples opposite at a

height of 26mm. Reference should be made

to section 1.6 for the exclusion zone and

minimum size detail.

You may use the full colour small version

or the mono graphic version as detailed

in section 1.3

AB Company Limited, Company House,Company Street, Company Town SE1 UR2

T: 01234 567890 Helpline: 0800 123 4567F: 01234 567890 E:[email protected]

www.abcompany.co.uk

Date: 01.02.12

AB Company is an NSI Gold Approved Company No. 0123456

Dear Sir,

RE: Positioning the NSI logo on your letterhead

Developing a consistent and recognisable brand is important in creating customer and specifier awareness. This can be further aided by positioning of the logo, as customers will also become familiar with this element of consistency. The recommended positioning on your letterhead is at the foot of the page as shown on this example. We recommend using the full colour small size version at 26mm in height. Please refer to section 1.6 for exclusion zone and minimum size details.

You may only use the correct NSI certification logo according to the award attained. If restricted in colour, you can use the mono graphic version in either black or PANTONE 303 (blue).

If you are unsure or would like some further advice about using our logo on your materials, please contact the Marketing Department on 01628 637512.

We wish you every success.

Mr AB CompanyManaging Director

26mm



www.abcompany.co.uk

Date: 01.02.12

AB Company is an NSI Gold Approved Company No. 0123456

Dear Sir,

RE: Positioning the NSI logo on your letterhead






26mm



Using the logo on secondary items

The NSI certification logo can be used

on other secondary items in addition to

printed literature and corporate stationery.

These include corporate vehicles, company

uniforms, and advertisements. There is no

specific layout for these items as individual

company corporate style will dictate the

design. However, the NSI logo should always

be shown in its entirety, in its own corporate

colours and in the correct space and size as

illustrated previously.

As a guide we recommend positioning the

logo towards the bottom or footer of the

item or layout. This will then be consistent

with the stationery and become more easily

recognised.

// Section 2

The NSI/UKAS logo



Using the NSI/UKAS logos

Using the NSI certification logo on its

own provides a strong, clear and concise

impression. However, you may choose, where

appropriate, to incorporate the relevant UKAS

accreditation mark(s) alongside the NSI

certification logo.

There are three versions of the NSI/UKAS

identity available, depending on your level

of certification. The appropriate version

of the NSI certification logo should of

course be used in each case. The options

are shown opposite.

If you choose to use the NSI/UKAS identity,

it is very important that you comply with the

rules and guidelines laid down by UKAS, as

to where and how you use that identity, and

some of these rules and guidelines are stated

here. UKAS requires NSI, as the accredited

organisation, to ensure that:

• The UKAS logo is used in conjunction

with the applicable NSI certification logo

and never on its own.

• The UKAS logo is not used in any way that

might mislead the reader about the status of

your certification body. It is our responsibility

to minimise the risk of a client/reader being

misled as to the extent and limitations of our

UKAS accreditation.

• As your certification body, we audit the use

of the national accreditation marks.

Accordingly, you must not use the NSI/UKAS

identity in any context where a client of yours

or a reader of your material might be misled

as to the extent or scope of your accredited

certification.

N.B. UKAS have advised that by 31st August 2014, specific management system accreditation symbols e.g. Quality Management, Environmental Management, etc. must be replaced with the UKAS Management System accreditation logo, as shown within this document.

UKAS ACCREDITATION

PRODUCT CERTIFICATION ONLY MANAGEMENT SYSTEMS ONLY

PRODUCT CERTIFICATION & MANAGEMENT SYSTEMS



Using the NSI/UKAS logos

The UKAS logo has been specifically drawn by UKAS and its relationship with the NSI certification

logo is fixed. It should not be redrawn or altered in any way other than that shown here.

X

X1.5X 1.5X

1.5X

X

1.5X



UKAS exclusion zone & size

The use and positioning of the logo is

explained further on in this section. On this

page we specify the amount of clear space

you need to allow around the logo and at

what size to reproduce it.

The exclusion zoneThis is the clear space around the logo in

which nothing else should appear. It helps to

ensure clarity and improve the impact of the

logo. This clear space (2X) is proportional and

is defined by the height of the NSI dot.

The minimum sizeTo ensure legibility, the UKAS element of the

logo should not normally be reproduced in size

smaller than 20mm in height. The exception

to this is for use in small advertisements and

business cards etc. On these items, please

use the mono graphic version (as shown in

2.3) and adhere to a 15mm minimum size of

the UKAS element.

X

2X

2X

2X 2X

20mm (minimum)

51mm (minimum) 34mm (minimum)

Actual minimum size



Colour options

Reproducing the NSI/UKAS logo in colourThe NSI/UKAS logo should preferably be

reproduced in its full colour version wherever

possible. It is always protected with a white

background. If you are restricted to using

single colour reproduction then use the

mono graphic version in either black or

PANTONE 303 (blue).

Do not use any other colour version that

is not shown here. Electronic artwork is

available upon request.

TM

GOLD

Full colour version

Mono graphic version - black Mono graphic version - PANTONE 303



The following restrictions are those laid down by the Department for Business,

Innovation and Skills. These are additional to the NSI rules of use.

Correct use 31. If you choose to use the UKAS logo, it must always be used with the relevant NSI certification logo.

These have been produced for your use and can be found in this section.

2. The logo may only be used in the following circumstances:

- promotional brochures and leaflets

- catalogues

- advertisements

- websites

- stationery and general print material

3. The UKAS logo must be produced in black or NSI blue (PANTONE 303) and white.

Incorrect use 71. The UKAS logo must not be displayed on:

- vehicles

- flags

- site-boards

- shop window signs

- products

- buildings

When can I use the NSI/UKAS logos?



Part of developing a clear corporate

identity is the consistent positioning

of the NSI/UKAS logo.


brand is important in creating customer and

specifier awareness. This can be further aided

by positioning of the logo, as customers will

also become familiar with this element of

consistency.

The recommended positioning on your

letterhead is at the foot of the page as shown

on the samples opposite. Reference should

be made to section 2.2 for the exclusion zone

and minimum size detail.

Using the NSI/UKAS logo on printed material



www.abcompany.co.uk

Date: 01.02.12

Dear Sir,

RE: Positioning the NSI/UKAS logo on your letterhead








www.abcompany.co.uk

Date: 01.02.12

Dear Sir,

RE: Positioning the NSI/UKAS logo on your letterhead








Using the NSI/UKAS logo on advertising


brand is important in creating customer and

specifier awareness. This can be further aided

by positioning of the logo, as customers will

also become familiar with this element of

consistency.

As with the printed materials, position the NSI/

UKAS logo at the bottom of the layout.

// Section 3

Contact us



Further information & contacts

If you are unsure of how to obtain the artwork files, which logo to use or have any other relevant questions, please contact the NSI Marketing Department on 01628 764873. Alternatively, visit our website for more information www.nsi.org.uk via the ‘NSI Company Login Area’.

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