nrf16 retail's digital inflection point

17
Digital Inflection Snehanshu Shah - Global Vice President, SAP Innovation Center of Excellence Merijn Helle Vice President Retail & Fashion, SAP

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Page 1: Nrf16 Retail's Digital Inflection Point

Digital Inflection

Snehanshu Shah - Global Vice President, SAP Innovation Center of Excellence

Merijn Helle – Vice President Retail & Fashion, SAP

Page 2: Nrf16 Retail's Digital Inflection Point

2© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Incremental Improvement Isn’t Enough

Page 3: Nrf16 Retail's Digital Inflection Point

3© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Hiding from change isn’t an option

Following the crowd isn’t the answer

Become adaptable, agile, fast moving, hyper aware

WHAT DOES IT TAKE TO LEAD?

Page 4: Nrf16 Retail's Digital Inflection Point

Your Call To Action … Reimagine

Customer

Experience

$

Business

ProcessBusiness

Models

Page 5: Nrf16 Retail's Digital Inflection Point

5© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Technology trends that are enabling disruption

© 2016 SAP AG. All rights reserved. 5

Artificial Intelligence | Machine LearningHuman Like Automated Decision Making Optimizing Business Processes

Internet of ThingsDriving Contextual Awareness in All Interactions

Enterprise SimplificationEnterprise-wide Data Fabric driven Big Data & In-Memory Architectures

Page 6: Nrf16 Retail's Digital Inflection Point

Bridge the Digital & Physical

Page 7: Nrf16 Retail's Digital Inflection Point

©2016 SAP SE or an SAP affiliate company. All rights reserved. 7

Page 8: Nrf16 Retail's Digital Inflection Point

©2016 SAP SE or an SAP affiliate company. All rights reserved. 8

Deliver Luxury Service

Page 9: Nrf16 Retail's Digital Inflection Point

©2016 SAP SE or an SAP affiliate company. All rights reserved. 9

Start With Your StoryStay True to Your Brand

Digitize Your Customer InteractionsSingle Customer View | Seamless Multichannel Customer Experience

Evolve to a Single Digital Enterprise PlatformCompetitive Advantage with Data | Simplify Your IT Infrastructure

Start Small | Accelerate | Adapt FastPrioritize & Digitize Customer Interactions & Journeys

How To Start…

Page 10: Nrf16 Retail's Digital Inflection Point

10© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Use the design thinking Process to transform your customer journey

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Page 11: Nrf16 Retail's Digital Inflection Point

Simplify & Delight

Page 12: Nrf16 Retail's Digital Inflection Point

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 12Confidential

“Great people become exceptional at

what they do because of the speed that

they can interact with the data. That is

where I think the world is headed.”

David Schwarzbach, VP & CFO

eBay North America

Treat Data As An Competitive Asset

Adopt Smart Algorithms & Machine Learning

Page 13: Nrf16 Retail's Digital Inflection Point

Anticipates consumer behavior

500Metrics analyzed to identify outliers

100%Accuracy

97%Confidence that a signal is a true positive

6 weeksProject duration

Page 14: Nrf16 Retail's Digital Inflection Point

14© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Digital Enterprise

Digital Economy

Digital Platform

Page 15: Nrf16 Retail's Digital Inflection Point

HANA Cloud Platform

IoTPlatform

IoT

Applications

HANA Platform

any DB Hadoop

Analytics

Disrupting and leading will require a Digital Platform

Page 16: Nrf16 Retail's Digital Inflection Point

©2016 SAP SE or an SAP affiliate company. All rights reserved. 16

Let SAP Help You Get Started …

Develop Your Digital Story

Map Customer Journey

Deliver Your Digital Prototype

Page 17: Nrf16 Retail's Digital Inflection Point

©2016 SAP SE or an SAP affiliate company. All rights reserved. 17Internal

Thank you

Contact information:

Snehanshu ShahGlobal Vice President

512.300.6719

[email protected]

@whizdog