Twitter

NPLD Site Managers Webinar

@VaStateParks on Twitter

• 11 December 2008

-- http://twbirthday.com/vastateparks/

It’s Not All About You – Make sure you’re not just using Twitter as another distribution channel.  Comment  - Reach out to people.  Comment on their updates.  Comment on their blog posts.  Share & Retweet – If you share and retweet posts from others, they’re more likely to reach out or share your content. Ask Questions – People like to give their opinion. Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research).Use hashtags – You’ve probably seen those keywords that start with a #. Monitoring hashtags for finding people to follow and converse with can be handy too.Follow People in Your Target Audience – Follow people who follow other organizations similar to your.

Twitter Basics

Shared on Twitter – via stats from July 10-11, 2012 www.diffbot.com http://mashable.com/2012/08/16/twitter-day-in-the-life-infographic/

What we share• Our Programs and events• Our Articles• Our Pictures• Interesting articles and tweets from others

Post more than once• According to Betaworks CEO John

Borthwick, the half-life of a tweet is four minutes. What that means is that half of the total clicks of a link within a tweet come in the first four minutes of when it is posted on Twitter.

3-4 times a Day

Tweet to be retweeted• 140 character limit means you need to

allow 20 characters for someone else to retweet you the “old school way.”

Follower Management

Tools

• Dashboard Social Media Management

HootSuite http://hootsuite.com• Follower Management

Refollow http://refollow.com• Bulk Scheduler

Grmln http://gremln.com• RSS Feed

dlvr.it http://dlvr.it/