nox august 2014

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NEWS ONLINE EXCHANGE JULY 2014 BUSINESS NEWSLETTERNEWS

ONLINEAUGUST 2014 BUSINESS NEWSLETTER XCHANGE

News Online Xchange (NOX) is the official monthly business newsletter of New Media Services Pty. Ltd. It serves to give up-to-dateinformation on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.

SEO

Google won’t share the exact criteria to get your website rank in search results. But we know something - websites are made for people, not for robots.

There are tons of methods discovered to influence Google, Bing and other search engines. Some are fairly applicable and acceptable; others are risky.

Through the years, SEO standards have evolved making SEO a very tricky trade that only those dynamic professionals and companies can deliver effectively.

Undeniably, Google is the game master in SEO. It has launched different products, services and updates that shape current approaches to be the star in search results.

SEO StratEgiESthat aLSO rank high tO humanS

NEWS ONLINE EXCHANGE AUGUST 2014 BUSINESS NEWSLETTER

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CLASSIC SEO STRATEGIES THAT ARE STILL SEXY

3 ElEmEnts of An sEo-friEndly PAGE

Some SEO specialists claim that there is no such thing as White or Black Hat SEO. As understood by many, White Hat refers to allowed practices like publishing quality content, using keyword in the lead, and placing of Meta tags.

On the other hand, Black Hat covers risky but not totally

Use of relevant keywords

Well-written page titles, head-ings, link anchor text, alt tags, captions

Fresh, original and unique content

Substance and relevance of content to the niche

a

b

c

d

Correct HTML markup

Valid codes

Site maps

CSS to separate content from markup

Metadata- 156 characters sum-marizing the content of the page

a

b

c

d

e

Interesting and relevant con-tent that may be referred by other websites

On-site back-linking

Social media optimizing

Non-spammy and relevant link exchange

a

b

c

d

CODES COntEnt BaCk-Link

“illegal” strategies. We believe that each search engine has its own algorithm making it hard to label a practice whether it is White Hat or Black Hat.

But as a wise man, it is always best to be safe all the time? Thus, classic strategies (White Hat) are still king of SEO.

Current SEO tends to balance the equation: the power of spiders that crawl over websites and the site visitors who are the real reasons why websites are made.

Thus, SEO should not just concentrate on the language of search engines. It should also cater to the needs of site human users. News Online Xchange discovers and re-dis-covers SEO strategies that are both crucial to spiders and humans in achieving the impossible together!

“The success of a page should be measured by one criteria: does the visitor do what you want them to do? “

AARON WALL

continued... Google won’t share...


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ENOUGH OF FEEDING BOTS

BLACK HAT- UNETHICAL SEO PRACTICES

Google has launched Panda, Penguin and Hummingbird that penalize websites that fool the search engine.

These notorious updates make it clear that bots are not the only important game masters of SEO.

Since the start, Google has expressed its concern over the forgotten fact that web contents should also appeal to human readers.

SEO

ANALYSIS

MED

IA

CO

NTENT

LIN

KS

SpamDExing Link Farming

kEywOrD StuFFing COmmEnt/pOSt Spamming

inviSiBLE tExt CLOaking

DOOrway pagES DupLiCatE COntEnt

inviSiBLE iFramES CyBEr hOaxing

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2 7

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Excessive repetition of unrelated phrases to manipulate the indexable content.

Putting of unrelated links to have more target links.

Packing long list of keywords without proper formation

Posting of links to unrelated sites or pages

White text on a white background to at-tract search engine spiders

Shows users and search engines differ-ent content

Fake pages that are not actually visible to users yet crawlable by spiders

Re-publishing content from other pages or website verbatim

Pages that are visible to users but do not belong to the website

Creating of fake news that really looks real just to attract attention


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THE CURRENT BLUEPRINT

fAst rAnkinG sEcrEt: Write For Humans, Optimize For Robots

1. kEywOrD rESEarChGoogle Keyword Planner, Ubersug-gest, Wordtracker Keyword Tool, Moz Keyword Difficulty and SERP Analysis, SEMRush.

3. mOBiLE SEOMobile-friendliness of web elements, responsiveness to voice search queries, click-to-call contact options, speed of page download.

4. gOOgLE authOrShipUse of Google+ account of the author to boost branding and credibility.

2. On-pagE SEOURL, title tags, heading tags, alt image tags, content.

Interesting topic- write about news and trending stories that are a hit to readers. Use news websites to know what’s IN nowadays.

Informative and worth-sharing to other users. When you write an article, make sure that the article will be of great help to people. This increases the chance of your content to go viral once published.

Optimize image by renaming it and adding caption using relevant keywords.

Latent Semantic Indexed Keywords- Find and use other keywords that are closely related to your target keyword. Using of a keyword in an article over and over again is not advisable nowadays.

Back-link to relevant on-site and off-site pages. Get back-links on high-ranking and credible websites like Wikipedia, Facebook and CNN.

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link Auditing: What if you Were Penalised?

29% 42% 28% 1%

14% 43% 41% 2%

21% 25% 50% 4%

18% 23% 53% 5%

23% 49% 27% 2%

Much More Important

Much Important

As Important

Less Important

impOrtanCE OF ranking FaCtOrS, 2014 vErSuS 2013

Understand the correlation between social sharing of pages and rank for those pages

Measuring actual rank accross text, video, image, site link, and places results

Identifying anomalies in keyword rank and explaining root cause of these anomalies

Accessing accurate rank data

Measuring presence and rank in Google Carousel results

SOURCE: 2014 Search Marketer Survey BrightEdge

Remove ALL possi-ble problematic links,

whether you think they were misjudged or not. Do not try to fix or edit your contents or links.

If you’re dealing with external sites, email the

involved webmaster/admin explaining what is happening. Be nice. Wait for response patiently.

Send Disavow file to Google Webmaster.

When sending an email for review, have a down-

to-earth tone. Don’t express anger because Google is always right.

Lessons learned.

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7

8

Copy the writing style of Adwords advertisements to make killer title and descriptive tags. Use long tail keywords in title tags.

Even when posting on YouTube, write a mini- blog post description that uses relevant keywords.

Not all keywords that you want exist. Create your own keywords. You’ll own it for sure.

continued...FAST RANKING SECRETS...


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“Links are still a very important ranking factor, link audits should be carried out by experienced link auditors rather than third party automated services”

-Moz

Do you appear in the first pages of search sites when your keywords are keyed in? Make sure that your clients find you in search results. Talk to us now and learn how we make SEO and other business solutions

work to make you own a space on the Internet! Email us at [email protected] now.

#1 driver of traffic to content sites is search, beating social media by more than 300%

markEt SharE OF SEarCh EnginES (march 2013)

GET TO KNOW SEO

NEXT mONTH: E-Content management with a Big Big twist

93% 62% 207mof online experi-ences begin with a search engine

of users click a link on the first page of search

results

Americans use search engines to

find news

SEARCH

Google Sites: 67.1%

Microsoft Sites: 16.9%

Yahoo Sites: 11.8%

Ask Network: 2.7%

AOL.Inc 1.6%

“SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns.”

- Brian Dean

SEARCH engines