nowlab introduction 2012

IntroductionLike never before

nowlab Korea | December 2012

WHO WE ARE isobar is the global home for the world’s finest digital pioneers

Aegis media

\Our service


}Global

communication planning&media

buying

Creative &

content

Globalcommunication planning&media

buying

Performance marketing

Global outdoor specialist

START FROM A DIFFERENT PLACE

BRINGING PEOPLE &BRANDS TOGETHER

REDEFINING MEDIA

DIGITALl PERFORMANCEON A GLOBAL SCALE

PIONEERINGOUT OF HOME

} } } }

Isobar korea

\History


-Agency of The Year 2010 North Asia Digital -Agency of the Year Korea Digital Media -Awards 2010Asia Pacific Awards 2010 GOLD

Korea established web connection. Shareholder China.

2000

2001

Company name change

2007

Aegis Media Group

2009

Korea Digital Media Awards 2009

2010

Company name change

2011

Agency of The Year 2011 – North Asia Digital Agency of the Year

2012

Web Awards Korea Sector Excellence Awards

Isobar korea

\Organization


Product Div.

�� SunYoung Lee

Isobar Korea CEO

Global Consultant & Research Pool Aegis Media Management Planning Div.

Integrated Business Manager

Strategy & Planning Div. iProspect Div.

�� SH Park / manager

Resource & Project Management

eBiz Team ��

Jinyoung Son / Sr. AM Resource & Project Management

MKT Team ��

Jaeho Kim / Account Director Resource & Project Management

Screen UI Team ��

Yoonmin Kim / Sr. AM Resource & Project Management

User eXperience Team ��# ��

Jonghoon Won / Sr. Manager Resource & Project Management

Information Technology Team ��

Hyungzoon Kim / Sr. Manager Resource & Project Management

IML (Interactive Media Lab) Team !��

Seokju Hwang / Sr. Manager Resource & Project Management

�" �� Sean Lee

Account Director �� JeeYun Kim

Account Director ��$ �� Changhee Lee

Account Director �� Sanghan Lee

Account Director

�� Jaesang Han

Business Director

�$� �� Joen Cho

GM

16 years Isobar Korea, founded in 1995, after 16 years of industry leading e-Business corporations. Since the establishment, we worldwide of approximately 2,000 companies and government agencies, and Web site design and development for non-profit organizations, and direct them maintain maintenance to be known all over the world, and marketing activities have been.

Isobar Korea, "strategic planning", "marketing", "UI expert group", "user experience", is specialized in the field of "IT" 77 people in South Korea, with global have a variety of experience and knowledge of approximately 2,500 consists of experts.

Isobar 2,500 employees in 31 countries worldwide, and build a strong network, and through them, all the work (web development, experience design, online marketing, mobile, search, convergence, strategy, etc.) associated with the digital solution working.

77 staff46 office

August 2, 2007, Aegis Group plc, headquartered in London, media communications and market research professional to the argument that the child soba Korea announced

Isobar korea

\Introduction



Isobar korea

\Nowlab

nowlab is ..…An ideation studio, knowledge hub for staff, alliance focal point

CONSORTIUM FOR DIGITAL INNOVATION


Isobar korea

\Nowlab

Isobar korea

\Nowlab APAC

Business director

KoreaShanghai

Regional CRMled

Regional UX led

Regional social led

Regional manager

Interactive manager

Research

Nicole Wingate SH(Shang Hai) nowlabGlobal & Local Digital ResearchCreative council USA – MIT Case Partnership

InHwan ChoiCase Studies/TranslationsNews/Press

JaeSang HanAccount lead Project lead3rd party partners

Seokju Hwang


Isobar korea

\Nowlab Prism Solution

DIGITAL OUT OF HOME

NEAR FILED COMMUNICATION

N-‐SCREEN

ONLINE, ADVERTISING, SEM, SEO

WEBSITE, MOBILE SITES/ APPS

VIRAL, USER GENERATED, CONTENT

FACEBOOK, YOUTUBE, SOCAIL ADS

SOCAIL APPS, BRAND APPS

BOLGPOST&COMMENTS, FANPAGES

VARIOUS DIGITAL

SOCIAL

NEW DIGITAL TECHNOLOGIES

New Digital Technologies


There are connecting various digital media and social. We can help join the dots across convergence media!

Isobar korea



PRISM converged media solution

The focus of nowlab is to discover ways to meaningfully connect Brands and people through hybrid Converged Media Solutions simultaneously achieving multiple business goals.

Media facade

Interactive wall

Mobile tech

3D MESH

Service

Product

contentCRME-commercesocial

multi-platformcarbon FP APPDOOHcross-media

ProjectorMulti-visionTouch-vision

Transparency Media StandSwitchable GlassMedia touch table

Service + Product = Media facade, Interactive wall, Mobile tech, 3D MESH..and more!

NFC

Isobar korea



The 3D projector provide high quality digital media contents on large size wall. Customizing available

Contents Option

Possible Location

3D mapping contentMulti-touch based interactive contentUser participation contentMotion controlled contentSNS, Mobile integrated contentAD

Showroom, Cinema, Shopping mall

3D Projector

Media Facade

5~12m

3m

camera

ContentsDisplay area

* The width size depends on of projector 5~12m

H/W Solution

ContentOption

Projector

User Participant

Multi Touch

SNSAD 3DMapping

Motion Controlled

3D Projector

Media Facade


The HD Multi vision provide high quality digital media contents on large size wall. Customizing available

Contents Option

Possible Location

User participation contentMotion controlled contentSNS, Mobile integrated contentAD


Multi Vision

Media Facade

camera

ContentsDisplay area

* The wall size depends on # of display & size of display* Transparency display available

*

* User Participant

SNS

AD

Motion Controlled

Media Facade

H/W Solution

ContentOption

Multi Vision


The Touch vision provide high quality digital media contents on large size wall. Customizing available

Contents Option

Possible Location

Multi-touch based interactive contentUser participation contentMotion controlled contentSNS, Mobile integrated contentAD


Interactive Display

Touch Vision

4m

0.68m

Contents

Display area

* The wall size depends on # of display & size of display * Transparency display available

Camera

User Participant

Multi Touch

SNSAD

Motion Controlled

Interactive Display

Touch Vision

H/W Solution

ContentOption


The Transparency media box high quality digital media contents on large size wall. Customizing available Interior design & showcase, Showroom product display

Contents Option

Possible Location

3D mapping contentMulti-touch based interactive contentUser participation contentMotion controlled contentSNS, Mobile integrated contentAD

Showroom, Cinema, Shopping mall, Gallery

Interactive Display

Transparency Media Box

Camera

* The Transparency Media box size depends on the size of transparency display.

Transparency display

Transparency media box

Display Size 7”, 10”, 26”, 46”, 47”, 55”, 65”, 70” User

ParticipantMulti Touch

SNSAD 3DMapping

Motion Controlled

Interactive Display

Transparency Media Box

H/W Solution

ContentOption

The Mirror Glass provides new level of consumer engagement.


Contents Option

Possible Location


Retail store, showroom, outside wall

Interactive Display

MirrorGlass

*Size vary

Camera

-Front View-

User Participant

Multi Touch

SNSAD

Motion Controlled

Mirror glass

Interactive Display

MirrorGlass

H/W Solution

ContentOption

The Media Touch Table provides new level of presenting the product to the customers.

Multi-touch based interactive contentUser participation contentSNS, Mobile integrated contentADN-screen content


Contents Option

Possible Location Retail store, Showroom

Interactive Display

TouchTable

Media wall

Media touch table

Full HD camera

46”~55”

User Participant

Multi Touch

N-ScreenSNSAD

Projector

Interactive Display

TouchTable

H/W Solution

ContentOption

Mobile Tech provides contactless transitions, data exchange, and simplified setup of more complex communication.

Multi-touch based interactive contentUser participation contentContactless paymentSNS, Mobile integrated contentAD


Contents Option

Possible Location Retail store, showroom, outside wall

Mobile Tech


User Participant

SNSAD

ContactlessPayment

Multi Touch

Augmented Reality

NFC NFC

Near Filed Communication e-Wallet

TransportEducationShopping Leisure Eat out Hyper MarketRetail ShopMobile Shop

Mobile Tech

H/W Solution

ContentOption



3D Mesh screens provide the look of 3-D projections while using traditional projection technology.

Contents Option

Possible Location Showroom,Retail, Outside wall

3D Mesh

User Participant

Multi Touch

SNSAD

Motion Controlled

3D Mesh

Projector

Store show window

*

* Size vary

*

Content 3D Mesh screen

H/W Solution

ContentOption


Media DisplayBoxDemo Video PlayInteractive DemoEvent

Contents Management System Contents UploadingContents DistributionEvent TrackingEvent Report

Direct Promotion

Sample.Coupon.

Controller Unit

Future Expression

SNS Sharing

Contents Creation

Report

Isobar korea

\Nowlab Prism Solution Overview

Thank you!Any Question?
