Using social media for professional networking

Catherine McManamon & Helen Monagle

ManchesterNLPN

A network for new and aspiring library professionals

Today:The network

Platforms and profiles

Purpose, pitfalls and rewards

Striking a balance

The team

@AmyFinnegan @HelenMonagle @shibshabs @CatMcManamon

MMU 2011/2012 MA Library & Information Management

Events

The tools…Twitter

Bitly

Twitter lists

Engaging with member networks

Purpose: Publicity, developing contacts, professional awareness & sharing content

Failures: Measuring impact

Pitfalls: Information overload

Rewards: CPD & non-hierarchical networking

Facebook

FacebookGroups vs. Pages

GroupsSmall group communication

Discussion, post photos and share contentAdministrator approval for members to join

PagesOfficialPublic figures/organisationsVisible to all by default

Purpose: Publicity & more informal networking

Failures: Lower interaction rates

Pitfalls: The right platform for CPD?

Rewards: Static content

Wordpress

Analytics

Analytics

Purpose: Community of practice: more detail, more reflection, more advice.

Failures: Commentary

Pitfalls: Endlessly scrolling, inaccessible layout

Rewards: Member involvement

Trying and testing

Icons from Icon ArchiveArtist: Martz90 Iconset: Circle Icons License: CC Attribution-Noncommercial-No Derivate 3.0

Google +

LinkedIn

Pinterest

Less is more?

Any questions?