now that the cloud has won
DESCRIPTION
It's no longer controversial to speak of the cloud as "new normal." The challenge now is to deal with the implications of the cloud as the mainstream model for running business, government, health care, education...life. This is a time to elevate expectations: from resigned acceptance of late, over-budget, under-performing IT projects, to a norm of "the tech just works," freeing time and talent to focus on what should work better. Peter Coffee returns to the AITP Cloud Conference keynote stage to share the global perspective of Salesforce, Forbes magazine's four-time "World's Most Innovative Company," on the problems being solved -- and the opportunities being newly recognized and pursued -- on a planet where people can finally "breathe the air" of information and collaboration, wherever they need to be.TRANSCRIPT
Now That The Cloud Has Won
From Contest…to Context for What Comes Next
Peter Coffee
VP for Strategic Research – Salesforce
@petercoffee
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
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and customer contracts or use of our services.
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service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
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any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
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Safe Harbor
Not Mere IT Modernization; Commitment to the Customer
The Unchanging Essence of “Cloud”
Mainframe Client/Server
Today 1960s 1980s
Enterprise Cloud Computing
High Capital Barrier to Entry Not conceived for collaboration
3-10 year cycles of innovation
No Capital Barrier to Entry
Subscription-Model Pricing
Non-Disruptive Upgrades
Mobile, Connected, Collaborative
On-Time; On-Budget; On-Spec
Unsurpassed Pace of Innovation
Meaningful “Change” Is Inherently Surprising
Trying to predict the future is a discouraging and hazardous occupation,
because the prophet invariably falls between two stools.
• If his prediction sounds at all reasonable, you can be quite sure that in 20 or at most 50
years the progress of science and technology has made him seem ridiculously
conservative.
• If a prophet could describe the future exactly as it was going to take place, his
predictions would sound so absurd, so farfetched, that everybody would laugh him to
scorn.
If what I say now seems to be very reasonable, then I’ll fail completely.
Only if what I tell you appears absolutely unbelievable, have you any
chance of visualizing the future as it really will happen.
- Sir Arthur C. Clarke, 1964
“Cloud” Is Not Surprising
Mobility: 3.6 billion subscribers = 50% of world population
Smartphones + Tablets outnumber people (13Oct’14)
You Can Draw the Trend Line of “Cloud” Cutting Complexity
There’s Disruption Coming in Connection Creating Community
Mobility: 3.6 billion subscribers = 50% of world population
Yes, your car will be just a four-wheeled phone
You Can Draw the Trend Line of “Cloud” Cutting Complexity
There’s Disruption Coming in Connection Creating Community
Mobility: 3.6 billion subscribers = 50% of world population (13Oct’14)
Connectivity: 12 billion devices by end 2014; 4 devices per person by 2020 (14Oct’14)
You Can Draw the Trend Line of “Cloud” Cutting Complexity
There’s Disruption Coming in Connection Creating Community
Tangible Value for Field Service Applications
“Wearable technologies have
been found to boost
employee productivity by
8.5%, experts from
Goldsmiths, University of
London have found.” - gold.ac.uk
“Augmented reality apps like
Aurasma could help field
service organizations equip
techs in the field… product
information with the point of a
camera.” - thesmartvan.com
“In the next 3-5 years, the
industry likely to experience
the greatest benefit from
smartglasses is field service,
potentially increasing profits
by $1 billion annually.” – gartner.com
faster growth than
smartphone revolution
Annualized Growth (%)
Smartphones Wearables
100% 100% 108%
5X
Wearable Growth Rate - BI Intelligence Estimates, IMS Research, ABI Research Smartphone Growth Rate - en.wikipedia.org/wiki/Smartphone#Historical_sales_figures_.28in_millions_of_units.29
Year 1 Year 2
Year 3
Wearables Are Already a Breaking Wave of New Mobility
For Goodness’ Sake, Think Big (Which Means Small)
Transistors just started collecting Social Security
“The first transistor was about the size of the palm of a hand; it had the depth of two stacked matchbooks” - computerworld.com/
“Estimote” beacon is about 25 mm across:
• ARM processor
• Memory
• Bluetooth
• Temperature/motion sensors
Proteus ingestible sensor, the size of a poppy seed, activated by stomach acid, will report measured effects of medication
Mobility: 3.6 billion subscribers = 50% of world population (13Oct’14)
Connectivity: 12B devices by end ’14; 4 devices per person by 2020 (14Oct’14)
Interaction: 864 million average daily active users on Facebook during September 2014
You Can Draw the Trend Line of “Cloud” Cutting Complexity
There’s Disruption Coming in Connection Creating Community
Because Abundant, Cheap Connectivity is Here to Stay…
…But Connection’s Concerns are Real
“A lot of the web services allow unauthenticated or
unencrypted communication between the devices,
so we’re able to alter the info that gets fed into the
medical record … so you would get misdiagnosis
or get prescriptions wrong.”
“The physician is taught to rely on the information
in the medical records … [but] we could alter the
data that was feeding from these systems, due to
the vulnerabilities we found.”
Without Trust, Nothing Else Matters
If you think people are touchy
about their money, wait ’til you
know where they were parked
and who else was in the car,
with what kind of music playing
on the radio.
It’s essential to reduce
complexity and to narrow the
scope of privileges – rather
than compounding complexity
and enabling more superusers.
ISO 27001 Certification
SOC-1 (SSAE 16 – Audit Report)
SOC-2 (Trust Principles Report)
SOC-3 ‘SysTrust’ Audit Report
U.S. GSA ‘Authority to Operate’ (Moderate)
U.S. FedRAMP PaaS and SaaS (Moderate)
PCI DSS Compliance
JIPDC (Japan Privacy Seal)
TUV Certificate (German Data Protection)
TRUSTe
It’s Not A Service Without Security Complying with Security and Government Regulations Worldwide Simplified
We Can See the Future in Facts Observable Today Looking back from 2024, we’d ask “Didn’t they notice…?”
Healthcare in transition: cancer outpacing heart
disease in U.S. deaths (CDC & ACS)
Higher education existentially challenged: ½-life
of 4-year degree was ~18 mos. (1Mar’13)
Nature of employment up for grabs: 20-30% of
Fortune 100 were “contingent” (Mar’12)
Globalization: 40% of MFG.com companies won
new business in 1H12 previously offshored (27Jun’12)
What Got Us Here…Won’t Take Us Where We’re Going “Cloud Computing” doesn’t make IT irrelevant: it makes IT actually interesting
“Cloud” today is not an IT cost-cutting strategy,
but a context for creating new value
It’s impossible to think in terms of innovation, if
the IT component moves at the glacial pace of the
capital-budget cycle
It’s costly and dangerous to attempt a data-rich
relationship with customers, while relying on do-
it-yourself security
It’s crippling to make IT skills the bottleneck for
initiatives that business units should drive
You don’t want to
deal with complex
mechanisms
You want to
think about
challenges &
opportunities
If It Isn’t a Faster Path to Success, Who Cares What It’s Called?
Enterprise
Cloud Computing
Fast Innovative Open Easy Trusted
No Hardware
No Software
Faster ROI
Flexible
Drama-Free Upgrades
Continuous Improvement
Any Device
API First
Data Portability
Secure
Transparent
Performance at Scale
Subscription Model
Real-time Customizations
AppExchange
“Service” Means Instant Readiness to Scale
“The city’s investment can go further than just
merely paying for a new system. It’ll be able to
take advantage of other apps that work on the
Salesforce platform.”
Less Stagnation. More Innovation.
Eurostar has rolled out Salesforce CRM to improve customer service for
passengers, replacing a number of applications…The high speed rail
service previously relied on up to 13 applications…
One of the main drivers…was the upgrade cycle for the software…
“There were no guarantees that the customisations would live
through the upgrade.”
Another is the ability to make changes to the system once it is live.
“With Salesforce, from the idea until it was done, took less than
two days. There is no way you can do that with other systems…”
By Matthew Finnegan | Computerworld UK |
Published 10:29, 27 May 14
3×/year upgrades: no drama, no risk, just part of the service It’s the difference between a yellow brick road…and a chasm of fire and monsters
Trusted. Results. Today.
Legacy IT approach “was overloading the
project with software, overcomplicating the
site with CPU and memory taxing
applications. Servers were constantly
needing to be restarted… Any replacement
for the current software will need to be
vastly more simple.”
"Salesforce has been an incredible tool for
us... We purchased on June 1st, and within
8 hours we actually had published an iPad
application... In about a month, we have
something we can use as a platform that
can evolve with us... rapidly deployable,
works on different devices, highly
configurable..."
Opportunity Ascendant
Cloud-based communities turn
fickle customers into loyal fans
Collaboration clouds win
the war for talent
Connected products
replace guesswork with data-driven insights
Connect...in a Whole New Way
SNA
Terminal
Mainframe LAN / WAN
Client
Server
LAN / WAN
Client
Server
Thousands value-adding moments
connected things Billions Trillions
LTE
Mobile
Cloud
Millions
Thank you Peter Coffee
VP for Strategic Research [email protected]
@petercoffee
in/petercoffee
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