now in its 5th year earlybird discount | #smsworld
TRANSCRIPT
MESSAGING & SMS WORLD
N OW I N ITS 5T H Y E A R
MOBILE OPERATORS SMS AGGREGATORS
27 & 28 November 2018, The Tower Hotel, London
@CapacityMedia | #SMSWorld
W W W . C A P A C I T Y M E D I A . C O M / E V E N T S / M E S S A G I N G - A N D - S M S - W O R L D
HEAR FROM THE WHOLE MESSAGING & SMS COMMUNITY:
THE LARGEST ANNUAL MEETING FOR THE GLOBAL MESSAGING COMMUNITY
Martin SchurigHead of Financial & Enabling ServicesTELEFÓNICA GERMANY
Robert GerstmannChief Evangelist & Co-FounderCLX COMMUNICATIONS
David CasemCEOTELNYX
EARLYBIRD DISCOUNTEARLYBIRD £799FULL PRICE £899(SAVING £100*)
*VALID UNTIL 26 OCTOBER
Lead sponsor SMS sponsor
Frédéric SchepensChief Executive GlobalConnectMTN
CARRIERS
Nick Scallan VP, Carrier Messaging Services VODAFONE CARRIER SERVICES
Koray YukselVoice Sales & Roaming DirectorTÜRK TELEKOM INTERNATIONAL
Nick Lane Mobile Insight AnalystMOBILE SQUARED
CONSULTANT
CONTENT PROVIDER
Tim AtkinsonRCS Business Development Manager GOOGLE
27 NOVEMBER 2018, 7:00pm THE TOWER HOTEL, LONDON
GLOBAL AWARDS CELEBRATIONTHE MESSAGING & SMS INDUSTRY'S
CLICK HERE TO SUBMIT YOUR ENTRY
Best SMS/A2P Provider:• EMEA • Americas • APAC • Global
Best Product/Service:• Best Messaging Enterprise Product• Best SMS Aggregation Tool • Best Messaging API • Best Messaging Security Product • Best SMS Cloud Product
Market Innovation:• Best Messaging Innovation - Carrier Solution • Best Messaging Innovation - Enterprise Solution • Best Messaging Innovation - Consumer Solution • Best Anti-Fraud Innovation • Best RCS Implementation
Special recognition: • Best Strategic Partnership • Best Messaging Market Campaign • Best Messaging Sales Team • Personality of the Year
Projects: • Best Enterprise Partnership• Best Carrier Partnership
AWARDS CATEGORIES
To book your table or sponsor the awards, please contact:
Charles Newman+44 (0) 207 779 [email protected]
Federico Mancini+44 (0) 207 779 [email protected]
Attend the
only Messaging &
SMS Global Awards
celebrating high
achievement within
the Messaging & SMS
ecosystem
The only forum where you can discuss current development plans for AI, IoT, chatbots for SMS with some of the industry’s leading experts
Network and do
business with new
and existing partners
from around the globe
representing MNOs,
OTTs, carriers, SMS
aggregators, service
providers etc.
Now in its 5th year, this is the leading forum for the global Messaging & SMS industry, with over 350 attendees
MESSAGING & SMS WORLD 27 & 28 November, London
TOP REASONS TO ATTEND:
380+SENIOR-LEVEL EXECUTIVES
150+COMPANIES IN ATTENDANCE
45+COUNTRIES REPRESENTED
WHO WILL YOU MEET?
With RCS product launches such as WhatsApp Business coming to head, find out more at the session on RCS with a speaker from the GSMA.
Join the workshop led by the MEF on tackling A2P fraud: explore the financial and reputational impact of all fraud types, and how to beat the fraudsters through insightful case studies and discussions
RCS: Evolving the Messaging Ecosystem
The Messaging & SMS World conference is a “must attend” event marked yearly in our calendar and the 2017 conference proved once again to be very valuable for our growing A2P business. It’s great to meet and share insights with the movers and shakers in the A2P messaging world, our partners, customers, and competitors, all sharing in this dynamic ecosystem.
Ira Cohen, VP Business Development and Marketing, MMD SMART
ADVISORY BOARD This year we are pleased to introduce the Messaging & SMS Advisory Board. The idea is to establish thought leaders as long-term consultants for both the event and within the industry. This group of senior executives in the Messaging & SMS ecosystem play a critical role in the development of the conference agenda and event series. Members of the Advisory Board are drawn from a variety of industry verticals and represent some of the most knowledgeable Messaging & SMS professionals globally.
Advisory board members:Robert Rose, CSO, GMSPaul Ruppert, Consultant, GSMANick Lane, Mobile Insight Analyst, MOBILE SQUAREDJames Lasbrey, Carrier Relations Director, NEXMOTim Houlihan, A2P Messaging Development Europe, TELEFONICASven Dirschauer, Director Business Development EMEA, TWILIO
WHO ATTENDED IN 2017? 3G TELECOMMUNICATIONS A.A. SMARTCOMTECH ACL MOBILE ADAPTIVEMOBILE AGILE TELECOM ALARIS LABS ALKAIP TELECOM ALL IP AMD TELECOM ANAM TECHNOLOGIES ANIMATELE ANNECTO TELECOM APPRENTICE VALLEY ARPTEL AVYS TELECOM BANKAI GROUP BICS BIRDCHAIN BROADBAND TELECOM BULKSMS C3NTRO CALLTRADE CARRIER SERVICES CELESTATEL CEQUENS CHINA TELECOM GLOBAL CLOUDBANTER CLX COMMUNICATIONS CM TELECOM CODEC COMMUNIQUE COMVIVA TECHNOLOGIES CSG INTERNATIONAL CYTECH DEUTSCHE TELEKOM DIGITAL REALTY DIMOCO MESSAGING EMETTANCE SARL ESENDEX ETISALAT FIGENSOFT FORMS EXPRESS FORTYTWO FSE CONSULTING GAMMA CONCEPT GLOBAL MESSAGE SERVICES GMS GSMA HOOK MOBILE HUTCHINSON 3G
HUTCHISON GLOBAL COMMUNICATIONS IDENTIDAD TELECOM IGNITIA INFOBIP INFRACAST INSTASENT MOBILE ADVERTISING INTERACTIVE DIGITAL MEDIA JERSEY AIRTEL JT JUNTOS KDDI GLOBAL KOREA TELECOM KPN LANCK TELECOM LANTERN MESSAGING LEKAB COMMUNICATION SYSTEMS LINK MOBILITY LLEIDA.NET MADA MAHINDRA COMVIVA MEF MESSAGEBIRD MGAGE MITTO MMD SMART MOBILE COMMERCE MOBILE ECOSYSTEM FORUM MOBILESQUARED MODICA GROUP MONTY HOLDING MR MESSAGING MRCONNECTIVITY NEXGE TECHNOLOGIES NEXMO NTH O2 OPENMARKET ORANGE OTEGLOBE PHONOVATION PLIVO COMMUNICATIONS R&D COMMUNICATION SRL REAL NETWORKS ROUTE MOBILE ROUTETRADER SAFARICOM SALESFORCE SAMA TELECOM SAP
SIMBERRY SIMPLE SMS SMS.IT SMSHIGHWAY SOLUTIONS INFINI SOPRANO DESIGN SPARKLE SPEEDFLOW COMMUNICATIONS SQUIRE TECHNOLOGIES SURESMS SWISSCOM SYNIVERSE TATA COMMUNICATIONS TELARIX TELE2 IOT TELECOM LIECHTENSTEIN TELEFÓNICA TELEKOM ROMANIA TELENOR GLOBAL SERVICES TELESIGN TELINTEL TELNYX TELQ TELECOM TELXIRA TERMSAT TLT COMMUNICATIONS TMT ANALYSIS TÜRK TELEKOM INTERNATIONAL TWILIO TWW UBIQUITY INTERNATIONAL UPM TELECOM VALUE FIRST VASUDEV VEOO VIAHUB VIBER VODAFONE VOICESAGE VR TELECOM XCONNECT YUBOTO
2018 EXHIBITORS ALREADY CONFIRMED:
BOOK YOUR MEETING SPACE NOW
MESSAGING & SMS WORLD 27 & 28 November, London
Nick LaneMobile Insight AnalystMOBILE SQUARED
Tim AtkinsonRCS Business Development
ManagerGOOGLE
Tim WardVP – Number
Information ServicesXCONNECT
Frédéric SchepensChief Executive GlobalConnect
MTN
Tim HoulihanA2P Messaging
Development EuropeTELEFÓNICA
David CasemCEO
TELNYX
Ira CohenVP, Business Development
and MarketingMMD SMART
Robert GerstmannChief Evangelist & Co-Founder
CLX COMMUNICATIONS
Matija RazemSVP & Head of Operator Partnership
INFOBIP
Robert RoseCSOGMS
Nick Scallan VP, Carrier Messaging Services
VODAFONE CARRIER SERVICES
Paul Ruppert Consultant
GSMA
Pankaj JainLead Global Contract Manager - IoT
ServicesAT&T
John MurtaghCTO
ANAM TECHNOLOGIES
MEET THE SPEAKERS AT MESSAGING & SMS WORLD 2018
Dr. Inderpal Singh MumickCEO
KIRUSA
Martin SchurigHead of Financial & Enabling
ServicesTELEFÓNICA GERMANY
Koray YukselVoice Sales & Roaming
DirectorTÜRK TELEKOM INTERNATIONAL
Martin ReppSenior Product Manager, Group
Innovation RCSDEUTSCHE TELEKOM
Boaz YayaCo-Founder and Managing
DirectorSYNQ AFRICA
Javier SainzVP Connectivity
MESSAGEBIRD
Aditya DhruvaCTO & VP
MAHINDRA COMVIVA
David BerriosVP - Business Development &
MarketingHU:TOMA AI
MESSAGING & SMS WORLD 27 & 28 November, London
DAY ONE: TUESDAY 27 NOVEMBER 2018
9:00AM KEYNOTE PANEL DISCUSSION: MOVING MESSAGING FORWARD The evolution of business to consumer messaging from one of SMS to a world where omni-channel messaging through SMS, RCS and OTT apps, co-exist as flexible, inter-changeable channels for businesses to use is the key to moving the messaging industry forward. • How to tailor future products to enterprise needs as well as: • What messaging channels are being used? • How can diversified messaging services strengthen quality of service? • How can we get consumers more engaged in using messaging? Moderator: Nick Lane, Mobile Insight Analyst, MOBILE SQUARED Robert Gerstmann, Chief Evangelist & Co-Founder, CLX COMMUNICATIONS Nick Scallan, VP, Carrier Messaging Services, VODAFONE CARRIER SERVICES
8:00AM REGISTRATION AND NETWORKING BREAKFAST
CONFERENCE PROGRAMME
10:00AM PRESENTATION: NEXT ERA OF MOBILE MESSAGING Tim Atkinson, RCS Business Development Manager, GOOGLE
11:15AM COFFEE & NETWORKING BREAK
10:15AM PANEL DISCUSSION: PATHS & OBSTACLES TO RCS – A TURNING POINT The momentum behind RCS is building…are you ready for it? RCS has undergone a transformative change in the last two years. Google, Samsung, Whatsapp and others, have helped reframe its purpose, technology, and commercial models supporting RCS 2.0. Brands, operators and enterprises are launching major pilots and trials. Start-ups consider the RCS ecosystem a major opportunity, driving investment and anticipation as more stakeholders commit resources in the transition from text to active chat and conversation commerce driven by the new RCS ecosystem. As in any early stage initiatives, obstacles exist while pathways to success are being forged.
This panel comprised of operators, brands and industry consultants will help identify some of the key RCS findings including: • What is the potential impact of RCS on enterprise messaging? • How big is the opportunity regionally and globally? • How has RCS progressed over the last year in MNO support and brand participation? • What opportunities exist for new disrupters in the RCS ecosystem? • What cornerstone use cases are emerging as RCS successes? • What are the pressures and likely outcomes regarding commercial models and key RCS drivers? Moderator: Paul Ruppert, Consultant, GSMA Martin Repp, Senior Product Manager - Group Innovation RCS, DEUTSCHE TELEKOM Matija Razem, SVP & Head of Operator Partnerships, INFOBIP Tim Houlihan, A2P Messaging Development Europe, TELEFONICA
11:45AM PANEL DISCUSSION: MONETISING MESSAGES IN A2P AND MANAGING THE MESSAGING ECOSYSTEM An in-depth discussion on driving revenue of A2P traffic for mobile operators and the potential effects of the fragmentation of the ecosystem, as operators increasingly seek managed services and firewalling systems from
12:45PM OPERATOR CASE STUDY
1:00PM LUNCH & NETWORKING BREAK
2:00PM PANEL DISCUSSION: AI, IOT & CHATBOTS: THE NEXT PHASE OF MESSAGING New technology has enormous power to drive the messaging industry forwards. Establishing which technology, be it blockchain, AI, 5G, IoT or others, to invest in and how they will impact Messaging & SMS development in the future remains to be seen. • Are Chatbots just hype or will they drive the next phase of growth of messaging? • Will Personal Assistants and AI be an opportunity in the future? • Do we want the likes of Alexa to be able to send a text message on our behalf? • Are SMS players advancing the relationship with key IoT players and could this revamp the SMS landscape? John Murtagh, CTO, ANAM TECHNOLOGIES Pankaj Jain, Lead Global Contract Manager - IoT Services, AT&T David Berrios, VP - Business Development & Marketing, HU:TOMA AI
3:00PM COFFEE & NETWORKING BREAK
3:30PM MEF WORKSHOP: TACKLING A2P FRAUD Tackling A2P Fraud: The financial and reputational impact of all fraud types limits enterprise messaging reaching its full potential. Through a series of case studies & discussions, MEF’s Future of Messaging Programme participants explore the technical solutions, operational procedures and industry collaboration required to beat the fraudsters.
5:00PM DRINKS RECEPTION
7:00PM MESSAGING & SMS GLOBAL AWARDS 2018
different providers. • Which sectors are developing most in terms of A2P messaging and how are operators adapting to this demand? • Is SMS, voice and video converging? Why are messaging providers moving to be CPaaS providers? • What are the opportunities in transactional messaging compared to promotional messaging? • How is fragmentation affecting operators and aggregators? Frederic Schepens, Chief Executive GlobalConnect, MTN Martin Schurig, Head of Financial & Enabling Services, TELEFONICA GERMANY David Casem, CEO, TELNYX Koray Yuksel, Voice Sales Director, TÜRK TELEKOM INTERNATIONAL Tim Ward, VP – Number Information Services, XCONNECT
MESSAGING & SMS WORLD 27 & 28 November, London
DAY TWO: WEDNESDAY 28 NOVEMBER 2018
9:30AM MESSAGING & SMS GLOBAL AWARDS 2018: WINNING AWARDS PRESENTATIONS
8:30AM NETWORKING BREAKFAST
10:30AM PANEL DISCUSSION: EVALUATING THE IMPACT OF CORPORATE HUBBING ON OPERATORS The theory behind the GSMA’s Open Connectivity initiative was to prevent the potential limitation of growth in international mobile inter-operability by implementing hubs to intermediate SMS traffic and offer a larger SMS coverage. The road to achieve this has not been smooth due to a need for autonomy in business operations, however it can be seen as a source of new revenue opportunities and allows for direct interconnect agreements between carriers. • What are the benefits of hubbing? • How can outsourcing the management of cross-border charges by hubs impact operators? • How does Mobile Number Portability affect the industry? • How have operators come to a happy medium with aggregators? Moderator: Robert Rose, CSO, GMS
11:15AM COFFEE & NETWORKING BREAK
12:00PM CASE STUDY: LEVERAGING TRADITIONAL MOBILE CHANNELS IN EMERGING MARKETS A leading expert from the African market discusses the success of traditional mobile platforms such as SMS to cater to the needs of emerging economies. Dr Inderpal Singh Mumick, CEO, KIRUSA
12:15PM PANEL DISCUSSION: INNOVATION AND EVOLUTION – NEW BUSINESS MODELS FOR MESSAGING & SMS In an effort to improve quality of service and return on investment, aggregators are revolutionising and revamping their business models to put the customer first. • What new business models are being tested? • Are the enterprises and customers consulted during the process? • Is it necessary to overhaul a business model or can it be revamped and improved? • Do operators participate in the evolution of aggregator business models and how can they get the most out of the process? Javier Sainz, VP Connectivity, MESSAGEBIRD Ira Cohen, VP, Business Development and Marketing, MMD SMART Boaz Yaya, Managing Director, SYNQ AFRICA
1:00PM LUNCH & NETWORKING BREAK
2:30PM END OF MESSAGING & SMS WORLD 2018
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MESSAGING & SMS WORLD 27 & 28 November, London
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I have been attending The Messaging & SMS world event for the past few years and I rate it as one of the best messaging conferences I visit annually. The event has always appealed to me as it provides a very positive balance between meeting industry colleagues & gaining new insights from the numerous and very thematic panel discussions. The Messaging & SMS world event has certainly become a highlight in my diary and I am more than happy to recommend this event to all my colleagues and friends in the Messaging Ecosystem.
Tim Houlihan, A2P Messaging Development, TELEFONICA GROUP