november-december 2011 prssa newsletter

7/30/2019 November-December 2011 PRSSA Newsletter

http://slidepdf.com/reader/full/november-december-2011-prssa-newsletter 1/6

POLY PR NEWSWIRE | November/December 2011

CHELSEA KITTA

How to De ne PR

GET INVOLVED!Check out our

facebookA ND

twitter

INSIDE THIS ISSUE

2 PRSSA Member Spotlight

3 Fall Quarter Recap

5 Alumni Spotlight

6 PRSSA Winter Calendar

The Public Rela-ons Society of America (PRSA)unveiled its newest ini-a-ve to dene PublicRela-ons in a more modern context. “PublicRela-ons Dened” allowed anyone to submit adeni-on of Public Rela-ons up un -l Friday,

December 2, 2011. According to the “PublicRela-ons Dened” blog, PRSA received morethan 900 submissions, 70 comments, and16,0000 plus page views. AMer the 12 days ofsubmissions here are the 20 most submiNedwords:

+ “organiza-on” (present in 388 submissions)+ “public” (373)+ “communica-on” (280)+ “rela-onships” (260)

+ “stakeholders” (172)+ “create” (170)+ “mutual” (158)+ “understand” (153)+ “build” (152)+ “audiences” (147)+ “inform” (144)+ “management” (124)+ “brand” (119)+ “company” (116)+ “business” (112)

+ “people” (100)+ “engages” (94)+ “client” (92)+ “awareness” (88)+ “maintain” (81)

Which of the words listed above do you mostfrequently associate with public rela-ons? Postyour response on our Facebook page today!

STAY UPDATED

PRSA’s Deni-on Task Force will developthree deni-ons from the data theyreceived for the public to vote on.

Visit prsa.org to vote for your favoritedeni-on. They should be posted withinthe next three days.

YOU have the power to DEFI E yourfuture career. Take ac-on, make adifference, and vote today!

http://www.facebook.com/calpolyprssa

http://prdefinition.prsa.org/


http://www.prsa.org/














https://twitter.com/%23!/calpolyprssa

https://twitter.com/%23!/calpolyprssa





PRSSA Member Spotlight

CHELSEA KITTA

Kristin is a Third Year Journalism Major with a Concentration in Public Relations. Sheis currently working towards an Equine Science minor. This is Kristin’s rst year inPRSSA. Her hobbies include horseback riding, photography, and sailing.

1. What agency did you intern for? I interned for Integrated MarketingWorks in Orange County last summer.They have 6-8 clients for whom they do advertising, PR, marketing, mediarelations, media buying, etc. according to each client's needs.

2. What was your favorite and least favorite part of theinternship?My favorite part of being an intern at IMW was the ability to dip into somany different aspects of the communications industry. I did everythingfrom trafficking and proofing advertisements to writing press releases and

just about everything in between. Although making coffee wasn't typicallythe highlight of my day, my least favorite part was actually just the downtime. Because IMW is a smallagency, everyone was pretty on top of their jobs and there were times when I just had to hang out.

3. What did you learn from the experience?That downtime taught me to be proactive about helping out. I would literally go from office to officeoffering to help, and would usually get some fun things to work on. I was willing to do-and learn-absolutely anything, and my coworkers really appreciated that. At first they were all a bit wary of havingan intern, but by the end of the summer, I was surrounded by a group of incredible people that I know Icould call up tomorrow for a reference.

4. Any advice to offer members on obtaining internships?Don't be afraid to ask for an internship! If you are really excited about a certain company but they don'thave an internship position, be willing to meet with someone and ask. You may not get paid, but theexperience will be invaluable and your employer (and future employers) will take note of your eagerness.

If you do get the internship, make sure you hold up your end of the deal. Internships also are some of the first opportunities we get to create a network, so make a good impression - this will pave the way for future internships and jobs.

5. Any advice on how to take take advantage of your internship opportunities?Go with the flow. Some days, I was setting up the conference room and managing business lunches,and other days I was creating monstrous advertising budgets or schedules. Any skill you can pick up willhelp you later on, so don't pigeonhole yourself into certain tasks, and don't just stick to what you know.Internships are all about learning, and I actually spent more time doing non-PR work because it wasdifferent and I had the opportunity to pick up skills I wouldn't be able to at Cal Poly.

Q & A with Kristin Kenney



Fall Quarter Recap

At the second meeting of the quarter, Mary Verdin and Whitney Diaz of Verdin spoke to PRSSA. Both PRprofessionals discussed their recent rebranding and showed students their current client campaigns. MaryVerdin stressed the importance of professionalism in the workplace and offered valuable resume tips.

Kory Raftery, PG&E Spokesperson, held a crisis communications workshop on the third meeting of thequarter demonstrating the importance of PR and having a crisis communication plan in an organization.PRSSA members were split into groups and given the chance to formulate their own crisis communicationsplan for their specic PG&E related crisis. Students gained hands-on experience dealing with crisis planning and response that they can apply in their future careers.



Fall Quarter Recap

On the fourth meeting of the quarter, PRSSA board members Kaleigh Teskey, Natalie Stone, and AmyDavidson shared their experiences at National Conference. The PRSSA seniors discussed ways to buildnetworking skills, how to perfect a resume, and what to expect at National Conference.

Renoda Campbell, Cal Poly Greek Life and Multicultural Center Advisor, spoke to PRSSA at the lastmeeting of the quarter about her experience in the entertainment industry. She gave members valuabletips on how to get into the industry and what it takes to be a PR professional in that competitiveenvironment. Campbell also coached students on how to handle a crisis in the industry and on the stepsit takes to build lasting relationships.



CHELSEA KITTA

Hello PRSSA! My name is Kelsey Magnusen and I am a 2011 graduate of Cal Poly’sjournalism department and a three-year alumni of PRSSA. I am currently a SeniorAccount Coordinator at Paolucci Communication Arts, an advertising, design, interactiveand public relations agency in Palos Verdes Estates, CA.

My post-grad life has been a whirlwind. Immediately after graduation, I moved home tothe LA area and interned for Burson-Marsteller Los Angeles in the Brand Marketingpractice; within a few months I was hired as a Client Staff Assistant. After fourmonths, I realized I needed achange. I longed for a creativemore holistic environment, one

where I could really develop my creative thinking andexpand my skill set. I then found my place as a PRaccount executive at PCA, a talented and creativeagency where I could have more responsibility and morefun.

PRSSA truly jump started my career. I joined theexecutive board as a sophomore and was president2008-2010. PRSSA taught me the importance ofgenuinely investing in your professional development.Our guest speakers and workshops inspired me to learn more about the industry, and their stories of successpushed me to write my own.

You truly have to start somewhere, and SLO/Cal Poly is the perfect place to begin. PRSSA preaches the

importance of internships, work experience and professional development. You don’t have to have that“sparkling” internship on your resume. In my experience, the well-rounded applicant gets hired. Don’t forgetabout the amazing potential that is hidden within SLO county—the experience you’ll get at Barnett Cox &Associates, On the Horizon Communications, or Verdin Marketing, is invaluable. Take advantage of these amazinginternship and job opportunities. PR hiring managers value this experience the most!

CP PRSSA ALUMNI SPOTLIGHT

To find out more about Kelsey’s journey since graduation and tips for success,check out her exclusive YouTube video for PRSSA members:https://ww w.youtube.com/watch?v=8T5k _TliF5A&feature=player _embedded

Catching Up withKelsey Magnu

https://www.youtube.com/watch?v=8T5k_TliF5A&feature=player_embedded








PR TRIVIA Q.How many PRSSA chaptersare in California?

A. 20, 11 of which are CaliforniState Schools.

JOUR 415, Central Coast PRspectives hasopenings for winter quarter!

-You c an can concurrently enroll i n JOUR

415 with another PR course. You do not haveto take JOUR 413 before JOUR 415.

-The course is on TR 4:10-5:00 P.M.

-If you have any questions please contactChelsea Harden [email protected] or 415-686-2480

PR COURSE OPENING

PRSSA WINTER MEETINGS

January 12

Janu ary 26

February 9

February 23

March 1

ANNOUNCEMENTS :

*PRSSA meetings willnow take place onThursdays*Break Reminder!Don’t forget to post onour Facebook,tweet us,and comment on our

website to earn POINTS!

mailto:[email protected]




november-december 2011 prssa newsletter

Documents