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BASWARE INVESTOR DAY November 30, 2017 Helsinki, Finland

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Page 1: November 30, 2017 Helsinki, Finland/media/Files/B... · 11/30/2017  · invoice cycle time, down from four weeks to five days, so we ... • Sourcing (RFX, Auctions) NEW CAPABILITIES

BASWAREINVESTOR

DAYNovember 30, 2017

Helsinki, Finland

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TIME SESSION PRESENTER

9.30am Welcome Vesa Tykkyläinen

Basware solutions demo Lauri Palokangas

10.40am Coffee break

10.50am Marketing and Sales Lars Madsen and Paul Taylor

11.50am Lunch

12.30pm North America Spotlight Tehseen Dahya

Purchase-to-Pay Ilari Nurmi

1.30pm Coffee break

1.40pm Network and Financing Services Mikko Pilkama

Future of Finance Sami Peltonen

2.40pm Concluding remarks Niclas Rosenlew

PROGRAMME

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IMPORTANT NOTICEThe following information contains, or may be deemed to contain, forward-looking statements. These statements relate to future events or future financial performance, including, but not limited to, expectations regarding market growth and development as well growth and profitability of Basware. In some cases, such forward-looking statements can be identified by terminology such as “expect”, “plan”, “anticipate”, “intend”, “believe”, “estimate”, “predict”, “potential”, or “continue”, or the negative of those terms or other comparable terminology. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Future results may vary from the results expressed in, or implied by, the forward-looking statements, possibly to a material degree. All forward-looking statements included herein are based on information presently available to Basware and, accordingly, Basware assumes no obligation to update any forward-looking statements, unless obligated to do so pursuant to an applicable law or regulation.

Nothing in this presentation constitutes investment advice and this presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities of Basware or otherwise to engage in any investment activity.

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WELCOME

Vesa TykkyläinenCEO

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SPEND SMARTER

WHY BASWARE

100% Paperless Processes

Network is the Differentiator

EUR 15bn Market Opportunity

SIMPLIFY OPERATIONS

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6

SolutionLeadership

CustomerFocus

US Success

INVESTOR DAY FOCUS

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• >1 million organisations connected to our Network

• 2500+ large customers use our Purchase-to-Pay software

FINANCE / PROFESSIONAL PUBLIC SECTOR

TELCO / MEDIA

SERVICES TRANSPORT / LODGING

MANUFACTURING FOOD / BEVERAGE ENERGY / UTILITY

HEALTHCARE / PHARMA AUTOMOTIVE

INDUSTRIALS

RETAIL

BASWARE CHOSEN BY CUSTOMERS ACROSS THEWORLD AND ACROSS INDUSTRIES

7

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BASWARE LEADS INDUSTRY INNOVATION

Automation and Analytics

Networked Purchase-to-Pay

Data and Financing Services

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BASWARE SOLUTIONSDEMOLauri PalokangasDirector, Product Marketing

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SIMPLIFY OPERATIONS, SPEND SMARTER

Receive

Order

Shop

Invoice

Match

Pay Source

100% End-users

PredictiveAnalyticsSPEND, PROCESS & CASH FLOW INSIGHTS

Analyze

100% Suppliers

100% Capture

100% Visibility

100% Adoption

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MARKETING

Lars MadsenCMO

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12

Leader with highest score for Geographic Strategy

MAGIC QUADRANT FOR PROCURE TO PAY SUITES 2016PROCURE TO PAY NAVIGATOR 2016

Leader with highest score for AdaptabilityLeader with highest score for

invoice automation

2017

BASWARE IS A RECOGNIZED MARKET LEADER

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BASWARE BRAND: CHANGING THE GAME

Deliver the best global solution for purchasing, invoicing and paying

Help our customers simplify operations and spend smarter

Enable our customers to realize tomorrow’s financial goals today

VISION

MISSION

PROMISE

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2017 GLOBAL MARKETING PROGRAMS

GROW YOUR BUSINESS

FUTURE OF FINANCE

TOMORROW’S GOALS TODAY

CPO / PROCUREMENT

CFO / FINANCEEXECUTIVE

TARGET PERSONAS

TREASURER

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SIMPLIFYOPERATIONS

SPENDSMARTER

RELEASE CASH

FOCUS ON CUSTOMER VALUE

CHALLENGE AND ADVISE

PROVE VALUE (& PRICE POINT)

DRIVE CUSTOMER SUCCESS

GENERATE DEMAND

ROLE OF VALUE ENGINEERINGSIMPLIFY OPERATIONS

SPENDSMARTER

RELEASECASH

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THE CUSTOMER BUSINESS CASE FOR BASWARE’S SOLUTIONS

Source: “Total Economic Impact of Basware’s Purchase-to-Pay Cloud Solution”, Forrester 2017

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SALES

Paul TaylorSVP Sales

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WHY BASWARE WINS

Largest Global Partner and

Interoperability Network

100% DAY 1 100%

100% Onboarding of Suppliers of All

Sizes

Day 1Invoice

Processingfor All Formats

100% Capture of Spend,

Including Non-PO and Direct

Procurement Solutions Built

for the Way People Work

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WHAT OUR CUSTOMERS SAY

Network and invoice automation is a differentiator

“ ““The solution supports justabout any international

invoice format and facilitate communication at all levels,

such as via Value Added Networks, or via the Internet.”

Lode ReyskensICT Business Analyst

Philips

“Functionality, usability and the ability to incorporate

multiple sites and languages were high on our wish list and

Basware delivered on every count.”

Betina Rehné MathiesenHead of Shared Business IT

Solutions, Falck A/S

““Basware’s purchase-to-pay solution allowed us to make a

safe jump from electronic workflow to true invoice

automation.”

Kyösti BergdahlProject and Development

Manager, DNA

““Basware has helped us to achieve a 75% reduction in

invoice cycle time, down from four weeks to five days, so we

are processing the 250,000 invoices we handle per annum

much more efficiently”.

Steve KatonaUK Accounts Payable Manager

ADT and TF&IS, Tyco

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NEW SALES LEADERS

JerryEllis, US

Louis Fernandes, UK

Jens Burmester, Germany

Dany De Budt, Benelux

Torstein Skjaeran, Norway

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21

Incentives alignedwith ARR

Discipline around pipeline management

Increased focus on customer satisfaction

FOCUS IN 2017

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IMPROVING SALES EFFICIENCY IN 2017

Focused Sales GTM & Territory

Management

P2P transformation & Network only

concepts

Integrated Demand

Management

Account management &

Account planning

Basware Partner

Framework

Value engineering & best practices

framework

Key deal & closing plan

review process

Qualification & RFP best practises

Sales Opportunity Management

process

CRM data ownership and

quality

Sales agreement and

pricing simplification

Skills development in

selling value

Quarterly LMS programs for

knowledge transfer

Onboardingprogram for

Aes, Sales Mgnt & Presales

Sales Competence Development

Framework

Individual performance management

Sales coaching

Sales activity management &

visibiliity

Must win case & key deal visibility

AE Pipeline & Performance

visibility

Sales (productivity)

KPIs

SALES STRATEGY, PLANNING & GOVERNANCE

PROCESS & TOOLS

SALES TALENT MANAGEMENT

METRICS & REWARDS

Performance Culture

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SALES PRODUCTIVITY INCREASES

Effects of efficiency measures visible in significant increase in sales productivity

YTD Q3 2016 YTD Q3 2017

ARR Order Intake* per Quota Carrier

*Subscription annual recurring revenue gross order intake is calculated by summing the total order intake in the period expressed as an annual contract value. This includes SaaS and other subscription types. Transaction revenue is not included. Gross new order intake covers new cloud customers, add-ons and renewal uplifts but excludes churn. There will be a time lag before this order intake is visible in net sales.

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PARTNER STRATEGY

SYSTEM INTEGRATORS,

BUSINESS ADVISORY

NETWORK CONSOLIDATORS

LARGE BPO

VARS PURCHASE-TO-PAY, BPO MIDMARKET

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NORTH AMERICA SPOTLIGHTTehseen DahyaSVP North America

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NORTH AMERICAN MARKET

*ePurchasing market including eProcurement, eSourcing, spend analysis, eInvoicing, supplier network. Source: Forrester 2016

NORTH AMERICA 60% OF ePURCHASING MARKET*

North America60%

6%

31%

Nordics

Europe

Australia 4%

North America is the largest market for Purchase-to-Pay

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WHY WE WIN IN NORTH AMERICA

Strongest end-to-end Purchase-to-Paysolution

Largest supplier network

Ability to accept invoices in all formats

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2017 ACHIEVEMENTS IN NORTH AMERICA

32% Cloud growth Q3 2017 YoY

US SINGLE BIGGEST BASWARE

PURCHASE-TO-PAY MARKET

of Basware revenue in Q3 201720%

Networked Purchase-to-Pay positioned as core offering

Enhanced status with Industry Analysts

Expanded visibility and reach in North America

Expanded Customer Success and Customer Support Teams

Performance oriented culture

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SELECT NA WINS IN 2017

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BASWARE LEADERSHIP TEAM IN NORTH AMERICA

Tehseen Dahya, SVP North America, member of BET

Jerry Ellis, Sales

Amanda Elam, Marketing

Tommy Benston, Customer Success

Eric Wilson, Leading Purchase-to-Pay business in the US

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FOCUS GOING FORWARD

Expand Partnerships

Expand Customer Engagement

Expand Sales and Marketing Reach

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PURCHASE-TO-PAY

Ilari NurmiSVP Purchase-to-Pay

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WORLD-LEADING PURCHASE-TO-PAY SUITESOURCING AND PROCUREMENT

ACCOUNTS PAYABLEAUTOMATION

ANALYTICS

• 100% invoice capture• 100% automation• PO and non-PO

invoices, direct and indirect invoices

• Leading module in the suite; #1 in the world

• 100% spend visibility• Ready made

dashboards for process and spend visibility

• Major differentiator in the market

• 100% end-user adoption• Focus on indirect

procurement • Strong catalogue

magagement, global marketplace

• Large and rapidly growing customer base

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100% IS KEY

100% Capture

100% Adoption

100% Automation

100% Visibility

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FALCK ACHIEVING 100% VISIBILITY

100% spend visibility

Chosen for superior auto-matching capabilities

Robust cloud integration platform

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PURCHASE-TO-PAY ADOPTION RATES TAKE OFF

139% GROWTH IN USAGE(Q3 2017 VS Q3 2016)

2013

-jun

2013

-sep

2013

-dec

2014

-mar

2014

-jun

2014

-sep

2014

-dec

2015

-mar

2015

-jun

2015

-sep

2015

-dec

2016

-mar

2016

-jun

2016

-sep

2016

-dec

2017

-mar

2017

-jun

2017

-sep

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IMPORTANCE OF TRANSFORMATIONS

EXAMPLES OF CUSTOMER TRANSFORMATIONS SIGNED IN 2017

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Analytics

• Peer Benchmarking• Predictive Analytics• Supplier Quality Analytics

AP LeadershipNetworked

Procurement

• Smart Coding with Machine Learning

• Best-fit Matching

• Global Marketplace• Full Mobile Capabilities• Sourcing (RFX, Auctions)

NEW CAPABILITIES INTRODUCED IN 2017

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NETWORK AND FINANCING SERVICESMikko PilkamaSVP Network and Financing Services

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NETWORK AND FINANCING SERVICES

FROM TRANSACTIONS

TO

GLOBAL INTERACTIONS

40

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41

HugeData Asset

Largeste-invoicing network

>100 milliontransactions

annually

>EUR 500 billionannual spend on

Basware’s network

Open Network Philosophy

220+interoperability

partners

1M+active buyers and

suppliers

Multi-lingual, Multi-format

>70eInvoice formats

supported

VAT compliance

in more than 50countries

Global Trusted Partner

Used in more

than 100countries

Connected to main

governmenthubs

WHY BASWARE’S NETWORK IS UNIQUE

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OUR COMPETITIVE LANDSCAPE

Value Added Services to Grow, Automation to Scale

Open

Value Added Services

The Network Effect

Network Relevance

Tungsten

Crossinx

Cegedim

Opentext

Source: Basware

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NETWORK VALUE PROPOSITION

Network only: “Global Reach and Connectivity”

SMB

AnyIndustry

Value Added Services

Consolidators: “Add the world’s largest network to your portfolio”

Purchase-to-Pay led: “100% paperless from day 1”

Select Industry Verticals

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FinancingServices

DataServices

Other Value-AddedServices

Network

DRIVING INDUSTRY INNOVATION WITH VALUEADDED SERVICES

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45

ACTIONS TO BOOST NETWORK GROWTH

Target Network-led offering to industry verticals

Change pricing and billing model from transaction to subscription

Expand Network offering to Value Added Services

Public sector e-invoicing initiatives

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THE FUTURE OF FINANCE AND PROCUREMENTSami PeltonenVP Purchase-to-Pay Product Management

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GARTNER HYPE CYCLE FOR PROCUREMENT

AI for Procurement

B2B Network Intelligence

Multienterprise Grid Functionality

Postmodern ERP Blockchain

FIVE TRANSFORMATIONAL THEMES:

Smart Contracts

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48

100% Supplier Adoption

IT’S ALL ABOUT DATA

100% User Adoption

100% Capture Leads to

100% Automation

100% Visibility

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TURNING DATA INTO A COMPETITIVE ADVANTAGE

CREDIT DATASUPPLIER DATA

ERPBASWARE DATA

COMBINE DATA

SOURCES

TODAY TOMORROW

PREDICTIVE ANALYTICS

INSIGHTS BASED

GUIDANCE

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PEER BENCHMARKING

COMPARE YOUR PERFORMANCE AGAINST BEST PERFORMERS IN PURCHASE-TO-PAY CLOUD AND SET REALISTIC BUT ACHIEVABLE GOALS

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FULL AUTOMATION WITH SMART CODING

SMART CODING ELIMINATING LABORIOUS INVOICE COST ALLOCATION WITH INTELLIGENT ALGORITHM LEVERAGING BIG DATA

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GUIDED BUYING WITH MACHINE LEARNING

ENJOYABLE PURCHASING EXPERIENCE WITH MACHINE LEARNING

SEARCH RESULTS OPTIMIZED BY MACHINE LEARNING

MACHINE LEARNING HELPING SUPPLIERS TO DIGITALIZE THEIR CONTENT

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SUPPLIER DISCOVERY

FIND NEW BUSINESS PARTNERS FROM MARKETPLACE AND SEND OPEN RFQS TO ANY SUPPLIER

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THE NEXT LEVEL OF INTELLIGENCE

MACHINE LEARNINGSmart Coding, Product Categorisation, Intelligent Search

REACTIVE, RULE-BASEDBest Fit Matching

BIG DATA BASED PREDICTIVE ANALYTICSPayment Prediction, Peer Benchmarking

ARTIFICIAL INTELLIGENCE

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100% IS KEY

100% Capture

100% Adoption

100% Automation

100% Visibility

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CONCLUDING REMARKS

Niclas RosenlewCFO

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57

SolutionLeadership

CustomerFocus

US Success

INVESTOR DAY FOCUS

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WHY INVEST IN BASWARE?

HUGE MARKET OPPORTUNITY

THE MARKET LEADER

CLOUD FOCUSED STRATEGY

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