November 30, 2014by the numbersby the numbers

60,000people in attendance

Blue Spruceft

fireworks(15 minutes)

ice skaters

people were first time attenders at Stroll on State

pounds of ice carved by Randy Finch

individual lights

ornamentson the tree

200

4,000

2,500

90

12,00022,800

32

giant gift boxes

minutes to melt a tower of Fire & Ice

64

Attractions

6/10

Food & Drink / Vendors

marriageproposal

178organizations partnered to

make Stroll on State possible

volunteers

lighted trees

bus riders

page views on strollonstate.com

stories featuring Stroll on State in the media

757

2,582

50

48

s’mores served

beverages served at outdoor tents

vendors65

1,300

10,000

lollipop decorations

(she said yes!)

70

114,708

1,357 32,009Social Media

Instagram photos using #strollonstate

people reached on Facebook

November 30, 2014survey resultssurvey results

Visiting Downtown

Stroll Demographics

Prior to Stroll, 60% of guests

reported having a neutral

or negative perception

of downtown Rockford.

3FACT

40% of stroll guests

indicate they come downtown

on a regular (weekly/

daily) basis.

2FACT

40% of all guests reported that

Stroll positively improved their perception of downtown.

1FACT

Following Stroll, 94% of guests

will come back downtown.

(Compared to Fact 3, this is awesome!)

4FACT

43% of survey respondents were 35–50 years old

53% of surveyed were from Rockford, but attendees were

from as far away as Florida, Mississippi and Arizona!

Nearly 60% of guests were first time attendees, and stayed for

2–4 hours.

36% were 18–34 years old

45% had a household income level above 75K, with 20% having 50–75K in household income.

90% said they would recommend Stroll on State to a friend.

26% came to Stroll with 6 or more people.

86% of survey respondents had

a good, very good or excellent time at

Stroll on State.

85% of attendees made a purchase while at Stroll on State. The average amount spent was $25 (estimated impact of $750,000.)

36%

43%

MS

FL]86%

87% came with 2 or more people.

805 responses

After the event, the RACVB asked for feedback from festival-goers about their experience at Stroll on State. We received 805 responses to the survey conducted through www.surveymonkey.com. Here are some of the highlights.

AZ