NOVEL CAMPAIGN SERVICES

August 2006

WEBPAGE

• Each establishment / operation receives their own webpage consisting of the information relevant:

– Name of establishment

– Location of establishment

– Short description

– Long description

– Facilities and Amenities

– Rates – including and excluding

• 10 Images depicting the information provided above

FEATURED LODGE

• Every time you land on the home page or refresh this page the signature lodge icon changes on a rotational basis

• Thus providing your operation home page exposure – clickable then to your dedicated webpage

– Name of establishment

– Rate per person

• Signature image for your operation

BIG 5 SPECIALS

• This area was developed specifically for the South African Traveller

• Your open bed nights can be filled

with short notice bookings promoted

through the website as well as sms

• Information available– Name of Package

– Location

– Rates

– Short description

– Long description

– 3 images depicting the offer available

NEWS ITEM

• Home page exposure clicking onto your news item with a link to your website as well as your corporate logo (id) displayed

• This feature is archived for a year along

• The news item can be linked to your webpage and any other relevant pages to ensure the visitor experiences your operation prior to booking and arrival

• Short description – 30 words• Long description – 70 words• 3 Images as well as your logo and hyperlink to

your website

PACKAGES

• Your package can be listed on the website for a pre-determined period all automated to ensure the limit of available misunderstandings avoided

• Short description• Long description• Rates• 2-3 images• Logo and Hyperlink to your website

subject upon payment terms

ACCESS OUR DATABASE

• Our daily e-mails are branded with your and our operations logo as depicted below

• These banners are clickable to a pre-determined website and monitored for their hit rate and click-throughs

• Our developers design your banner according to your requirements and we provide you with the demographics associated so as to better your hit ratio

NEWSLETTER DISTRIBUTION

• Our personalised e-mail newsletter is distributed on a monthly basis providing past clients and interested parties of up and coming specials and offers OR we can create your own branded newsletter and have it distributed on your behalf to your own database of past or potential clients

• Also we promote the wildlife related intricacies of game lodges, reserves and parks

• Third party individuals are able to subscribe to the newsletter from the

home page

SMS AWARENESS

• Promotional short messaging service at your fingertips without the expense associated to accumulating your own communication platform

• Everyone reads the sms’s!

• It is an automated service guaranteed to produce extra exposure for your operation at minimal costs

SEO OPTIMISATION

Whether you are interested in upgrading your website or even a monthly maintenance for your search engine listings we are in contact with many web developers specialising in this field.

COMMUNICATION PLATFORM

• Internet Solutions– A great product has been introduced in the market specifically for tourism and hospitality

industries whereby the usage of online facilities are integrated with your billing system and the client is billed directly and only for their usage.

• We are able to integrate E-mail and SMS information:– Should you experience issues with your land line or cellular ranges we have the solution to

alleviate the reservations hassles with mis-communication

The future of tourism lies in the hands of technology !

CORPORATE REPRESENTATION

• We have dedicated personnel who visit our potential and existing clients with your marketing materials to ensure a successful relationship with these key individuals

• Our young and passionate enthusiasm keeps the visits entertaining as well as informative

• Specialty industries are targeted according to your needs and requirements for further reach in these areas

• R 3000 – R 6000 per month negotiable according to your requirements and area specifics

MAIL DROPS

We handle the distribution of your materials personalised to the individual client at a

Pricing structure for mass distribution and thus this service costs you less

PROMOTIONAL EFFORTS

We are invited by clients, trade and guests to visit certain functions and events furthering our network potential and opportunities

LINKS AND BANNERS

With our many campaigns and specific link pages we are confident that your participation in this campaign will generate many more bums in beds

ORGANISATIONAL BENEFITS

• Our Tour Operations and Reservations office are able to handle your guests or own operations enquiries via one body

• Eliminating confusion between suppliers as well as set terms finalised prior to the enquiry

• Diverse network of suppliers we are able to arrange everything from “one” office – have a look out for our exclusive “guides” listings coming soon

DEMOGRAPHICS

– Any traditional marketing will cost you the earth and yet you still don’t receive quality feedback from these institutions willing to take your money and you find it incredibly difficult to monitor whether it worked for you?

– African Chapter provides you with not only YOUR demographics but also with worthy news and trends in the global travel market as well as information specifically in the technological development industries so as to keep your digital progression up to date as well as current with the trends

– You are thus involved in your marketing developments and find out exactly what and what does not work for your specific operation

MEDIA RELATIONS

• Various Media circles both nationally and internationally are interested in what we can provide

• Film crews

• Tourism related shows

• Newspaper articles

• Television exposure

• Various publications producing articles on African travel related destinations as well as personalised stories written for you as a part of your tour package

TESTAMENTS

• Many compliments have been sent our way..

– NITANI PRIVATE GAME RESERVE• Thanks so much for this great

opportunity, I have had a look at the site and am very pleased.I look forward to doing business together! T. Pinchen

– KUNAME RIVER LODGE• Thank you so much - the site

looks fantastic. Your team really did a great job! Thank you for your assistance. C. Avis

CONTACT US

telephone +27 11 805 4522facsimile +27 11 805 4519

text messages +27 83 271 446924 hour contact +27 82 903 6910

e-mail marketing@africanchapter.co.zawebsite African Chapter Tours Marketing

VISIT US@

Central Park, 400 16th RoadRandjespark

MidrandGauteng