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SUMMER 2011

LETTER FROM CEO & FOUNDERsophy merszei

I HOPE EVERYONE IS ENJOYING THEIR SUMMER AS MUCH AS WE HAVE HERE AT NOVALASH! We had a successful show at IECSC in Las Vegas and were thrilled with the amount of lash artists we were able to meet for the first time! We also launched a new tradeshow concept: NovaLash Beauty Lounge at The Image Expo in Houston,TX.

CheckCheck out some photos of the lounge and our guests while they strutted the red carpet, indulged in Cupcakes A Go Go treats and received full-sets of lash extensions from advanced trained lash artists from The Lash Co.! Next year we hope to see everyone at this show! The First Annual Lash Off Contest is in the voting phase of the contest!!! Be sure to cast your vote and you will be put in a raffle to receive a free set of lash extensions by one of our Celebrity Choice Lash Artists! We received over 30 video submissions from some of our very best lash artists from all around the country and are beyond thrilled with the beautiful lash art featured in the videos.videos.

Thank you so much for everyone who participated-- we are on a mission to find our top artists in the country for some future incentive programs and have been very impressed with the lash artists who submitted a video! The panel of judges will have a difficult time choosing the winners of this one!! We love hearing from everyone in the NovaLash family on Facebook and Twitter so keep the love coming! We will have specials exclusive to our Facebook fans and Twitter fol-lowers so be sure to take advantage of that. Our marketing department is obsessed with send-ing gifts to our lash artists who keep in touch-- they just can’t help it! Remember: It’s NovaLash or nothing!

JULY SPECIAL

buy 3 different lengths of lashes& receive a free window cling!

GINEANN CREANEYCourtney Akai Lash Boutique

new york city

visitfacebook.com/novalashus

castyourVOTE

No 8 mm extensions used Lots of 8mm extensions used

LASH TIPSChoosing the right extensions each & every time!

HAPPENINGSThe NOVALASH BEAUTY LOUNGE at The Image Expo

Cara Shanks: Our adorable new marketing & PR intern!

TEAM NOVALASH! Alicia Alaniz, Beth Fetzer, Sophy Merszei, Lindsey Mayfield, Heather Hughes, Cara Shanks, & Ali Moon

NOVALASH models: Lindsey and Anaeli

Heather Hughes & Ali Moon: Brunette vs. Blonde

“Beauty + Brains” Lash Artists from The Lash Co.

Leave NO LASH BEHIND! Lashin’ away all day -- making Houston more beautiful one eye at a time!

“Now that i have novalashes, a little foundation - and a little blush and I'm out the door. I feel so good that way - natural and fresh.” -- Carrie Ann Inaba from Dancing with the Stars

We asked Carrie to share her beauty secrets with us-- this is what she had to say:

Celebrity Spotlight