nourish the children brochure

AN INITIATIVE OF NU SKIN ENTERPRISES

NU SKIN DEMONSTRATES its difference through a unique culture that unites distributors, customers, and employees in being a FORCE FOR GOOD throughout the world.

In 2002, the company introduced an INNOVATIVE SOCIAL ENTERPRISE, the Nourish the Children initiative, which applies the rigor of successful business practices to addressing the problem of hunger in a sustainable manner. The result is millions of LIFESAVING MEALS reaching malnourished children around the world every month.

RECOGNIZED AROUND THE WORLDThe American Business Awards recognized Nu Skin’s Nourish the Children initiative with a prestigious “Stevie Award” for the Best Corporate Social Responsibility Program in 2007. In addition, the Corporate Social Responsibility Innovation Award sponsored by the American Chamber of

Commerce in Shanghai was presented to Nu Skin China for Nourish the Children in 2007.

“One of the remarkable things that we’ve been able to do as a company is to allow people to give expression to their own yearnings to stand for something more than making money—to have what they do every day impact the lives of children who are a� ected by some of the world’s hardest problems.” STEVE LUND EXECUTIVE DIRECTOR OF NOURISH THE CHILDREN


“I want you to know that Nourish the Children and its wonderful product VITAMEAL play a vital role in helping these children on their road to recovery. I want to say a big THANK YOU for your concern, for your compassion, and for reaching out. We couldn’t do what we do without you.”

LARRY JONES PRESIDENT OF FEED THE CHILDREN

The Nourish the Children initiative is Nu Skin’s solution to provide a consistent and growing supply of nourishing food to the world’s most needy children. This SIMPLE CONCEPT succeeds by selling a highly nutritious food—VitaMeal®—and then helping people donate their purchases to third-party nonprofi t organizations that specialize in distributing food to those su� ering from malnutrition and famine.

The primary charity partner for Nourish the Children is FEED THE CHILDREN, one of the LARGEST INTERNATIONAL CHARITIES in the United States, which specializes in distributing millions of pounds of food each year to families in more than 60 countries. The charity partner distributes the donated VitaMeal at NO ADDITIONAL COST and provides regular reports documenting the receipt of food by those in need.

By DONATING A PRODUCT RATHER THAN CASH, donors know exactly how their contribution is being used and can be assured that their donation is making a di� erence in the lives of children. In some countries, donors receive a receipt for tax purposes from the charity partner for their in-kind donation of VitaMeal.*

Nu Skin Manufactures VitaMeal

You Purchase and Donate Food

Charities Transport and Distribute Food

A Starving Child Lives

* This is not a cash donation. Furthermore, your donation may be subject to additional reporting requirements under the Internal Revenue Code. Please consult your tax advisor regarding the deductibility for your donation and any additional reporting requirements.

EVERY SIX SECONDS A CHILD DIES FROM MALNUTRITION

More than 150 million meals donated and counting.

Rice & Lentil Meal

Highly Nutritious · Specially FormulatedSuperior Packaging

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Rice & Lentil Meal

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Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging ·

Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging ·

Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging ·








Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging ·



Highly Nutritious · Specially Formulated · Superior Packaging · Highly Nutritious ·

Specially Formulated · Superior Packaging · Highly Nutritious · Specially Formulated · Superior Packaging ·



Rice & Lentil Meal


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VITAMEALBuy Now and Donate! DONATE

An Innovative and Sustainable Solution

Reaching Children in the Greatest Need

Virtually every country in the world has hungry children, but Nourish the Children VitaMeal donations are delivered to places WHERE CHILDREN NEED IT MOST.

IN 2007, just fi ve years after the program’s inception, Nu Skin distributors, customers, and employees reached the amazing milestone of having purchased and donated 100 MILLION MEALS. By 2010, after only three years, we expect to donate and distribute the NEXT 100 MILLION MEALS.

MALAWI

Janet Banda was severely malnourished and unable to walk or talk when an orphanage took her in. Within a week of receiving VitaMeal her tiny body began to normalize. Now she is able to run, play, and learn with the other children. Now she has hope.MORE THAN 94 MILLION MEALS HAVE BEEN DISTRIBUTED IN AFRICA.

BOLIVIA

Tupiza, a 7-year-old boy, works in the mines to help support his family since his father died a few years ago. He used to eat one meal a day and chew coca to calm the hunger and stay awake. Now he receives a second meal of VitaMeal, and he is doing much better in school.MORE THAN FIVE MILLION MEALS HAVE BEEN DISTRIBUTED IN THE AMERICAS.

CHINA

Xie Rongxue is 11 and in the fourth grade. Her family’s annual income is the equivalent of US$75. Her father is in the hospital for liver disease treatment, so her 16-year-old brother dropped out of school to help with the farm. VitaMeal donations assure that Xie and her family receive proper nutrition.MORE THAN 47 MILLION MEALS HAVE BEEN DISTRIBUTED IN ASIA.

Malnourished children are missing KEY NUTRIENTS in their diets, which can hinder brain, bone, and immune system development. Most humanitarian food aid is grain, such as corn, which may lack certain essential nutrients for HEALTHY DEVELOPMENT.

VitaMeal is SPECIALLY FORMULATED FOR MALNOURISHED CHILDREN* or family use and produced by Nu Skin—a company with extensive experience in nutrition. Working with an expert in child malnutrition in third-world countries, Nu Skin developed VitaMeal to provide:

VitaMeal is vegetarian and non-dairy, and allows for the easy addition of ingredients to fi t every taste and culture. Each VitaMeal package contains 30 child-sized meals, or enough food to provide a child with one nutritious meal each day for a month.

* These statements have not been evaluated by the FDA. VitaMeal is not intended to diagnose, treat, cure or prevent any disease.

A balance of carbohydrates, protein, fat, and fi ber

Essential fatty acids required for normal brain development, skin health, and immune defense

Electrolytes necessary for maintaining normal fl uid balance and muscle function

25 essential vitamins and minerals, including vitamin A for normal sight and immune functions, as well as nutrients for normal growth and skeletal development.*

More Than Just a Meal

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AND MINERALS

A balance of carbohydrates, protein, fat, and fi ber

Essential fatty acids required for normal brain development, skin health, and immune defense

Electrolytes necessary for maintaining normal fl uid balance and muscle function

25 essential vitamins and minerals, including vitamin A for normal sight and immune functions, as well as nutrients for normal growth and skeletal development.*

1. Drawing Children to SchoolVitaMeal donations are generally distributed through school programs because parents living in poverty will often send their children to school for a free meal, rather than keep them home to work. This is especially true of girls: the World Bank has recognized that “there is no investment more e� ective for achieving development goals than educating girls.”

2. Ensuring a Consistent Flow of DonationsAs a social business initiative, Nourish the Children facilitates consistent and increasing food donations by o� ering an incentive to buy, donate, and promote VitaMeal.1 This commission is included in the price of the food and allows distributors to invest their time and resources to encourage others to join the cause against malnutrition.2 Your VitaMeal donation is increased with a corporate match program from Nu Skin.3

3. Building Economic OpportunityVitaMeal plants in Malawi and China reduce transportation costs and boost local economies.

4. Contributing to Self-Su� ciencySome of the proceeds from VitaMeal purchases are donated to the Nu Skin Force for Good Foundation to fund agricultural education at Mtalimanja Village in Malawi. Increased farm production could someday alleviate the need for food assistance in Malawi.1 Nu Skin is a for-profi t distributor of nutritional and skin care products in 48 countries and is traded on the New York Stock exchange (NUS). See the published annual report at http://www.nuskinenterprises.com. Nourish the Children is an initiative of Nu Skin and is registered in some states as a commercial co-venture. This program leverages the strength and staying power of a for-profi t corpo-ration in cooperation with the charitable donations program and logistical distribution programs of Feed The Children to help solve the complex world problem of feeding malnourished children. The price charged by Nu Skin for VitaMeal includes the costs of manufacturing, general overhead, distribution, sales, and commissions to Nu Skin distributors, as well as a reasonable profi t margin. Total commissions paid to Nu Skin distributors average slightly more than 40 percent of Nu Skin’s total product sales.

2 The commission for VitaMeal includes a specialized bonus not o� ered for any other company product. Distributors and customers who commit to ongoing support and encourage others to do the same are recognized as Nourish the Children Ambassadors or Chief Ambassadors. For more details about how to qualify as an Ambassador, please visit nourishthechildren.com.

3 Nu Skin matches one bag for each eight bags purchased.

Maximizing Your Impact

Discover the Di� erence You Can Make NOURISHTHECHILDREN.COM

800.487.1000

“Some people may think that our e� ort is like ‘a drop in the bucket.’ They are wrong. Take a small step toward making a huge di� erence and learn that giving is the most rewarding thing you can do.” TATSUYA YAMADA, NOURISH THE CHILDREN CHIEF AMBASSADOR, NU SKIN TEAM ELITE, JAPAN

“I just knew I was doing something good. But I didn’t know it was so important.” SAINTY WANG, NOURISH THE CHILDREN CHIEF AMBASSADOR, NU SKIN TEAM ELITE, UNITED STATES

“Nourish the Children has opened my eyes. Being here and seeing what we’re actually doing has completely changed my view on what is possible. And we’re doing a great job, but we need to do much more.” CARL WESTBERG, NOURISH THE CHILDREN CHIEF AMBASSADOR, NU SKIN TEAM ELITE, EUROPE

“I am confi dent that Nourish the Children will make a di� erence in children’s lives all over the world. In fact, it already has. This truly is a new approach to solving the terrible crisis of world hunger.”LEE IACOCCA, EMERITUS CHAIRMAN OF THE NOURISH THE CHILDREN ADVISORY BOARD, FORMER CHAIRMAN OF CHRYSLER CORPORATION, AND FORMER PRESIDENT OF FORD MOTOR COMPANY


© 2009 NSE PRODUCTS, INC. 75 WEST CENTER STREET, PROVO, UTAH 8460101 007074

nourish the children brochure

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