notes int 69 - smar - industrial automation -- one of the largest oil companies in the world. with...

IN THIS ISSUE:

Smar installs majorautomation system in ThailandPage 2

DT301 - Density Transmitterhighlighted at TECSUP 2003in PeruPage 3

303 Series: a complete line ofPROFIBUS PA productsPage 6

smar NOTES303 Series: a complete line of PROFIBUS PA productsMultiple alternatives in Fieldbus have created market niches

and opportunities to provide products as commodities. Smar isthe first in Fieldbus technology development and one ofworldwide leaders in providing systems and field devices. TheCompany has made a decision to develop Profibus-PA accordingto customer specific needs. In a quick development move, Smargot more than just a new family of products - proving again itsleadership in developing the same hardware platform forFoundation Fieldbus and Profibus-PA.

Profibus PA is a variant of Profibus protocol developedaccording to the requirements of various control and automationprocesses. It provides considerable benefits to a large range ofapplications, such as food and beverage, chemical, pharmaceutical,petrochemical, pulp and paper, mining, and water and wastewater.

Since 1999, Smar has supplied the 303 Series of field deviceswith Profibus-PA protocol, in accordance with Profile V3.0 andFunction Block concepts, to the market. This series includes a

complete family of field devices such as pressure transmitters,temperature transmitters, position transmitters, density/concentrationtransmitters, positioners, 4-20mA to Profibus-PA converters,Profibus-PA to 4-20mA converters, Profibus-PA to 3-15 psiconverters and additional accessories such as power supplies, busterminators, barriers, repeaters, junction boxes, fieldbus ASICs, etc.

All the equipment can be easily integrated to any Profibussystem and are interoperable with all Profibus manufacturers.

303 Series is easily configured via Simatic PDM, from Siemens,where the user can make the configuration, parameterization,commissioning and diagnostics of field devices. In addition, thefield devices have programmable local adjustment.

Using 303 Series, all the benefits of fieldbus technology canbe achieved in process automation and control as well as inengineering and maintenance.

Presently, the majority of large plants using Profibus PAtechnology in South America have Smar 303 Series in operation.

Smar Notes #E76 • Jan / Feb / Mar 2004

6PRODUCTS

Smar Worldwide:

MEXICOSmar MexicoTel.: +52 555 378 4600 - 02Fax: +52 555 378 [email protected]

USASmar International CorporationPhone +1 713 849-2021Fax: +1 713 [email protected]

ARGENTINASmar Periféricos Gráficos S.A.Tel/Fax: +54 11 [email protected]

CHINASmar China CorporationTel.: +86 10 6849-8643Fax: +86 10 [email protected]

SINGAPORESmar SingaporeTel.: +65 6324-0182Fax: +65 [email protected]

BRAZILSmar EquipamentosIndustriais Ltda.Tel.: +55 16 3946-3510Fax: +55 16 [email protected]

Smar Research CorporationTel.: +1 631 737-3111Fax: +1 631 737-3892

FRANCESmar FranceTel.: +33 1 41 15-0220Fax: +33 1 41 [email protected]

GERMANYSmar GmbHTel.: +49 671 794680Fax: +49 671 [email protected]

Editorial StaffNotes is Published by Smar Equipamentos IndustriaisGeneral Coordination: Carlos Roberto LiboniEditor: Elizangela Ferreira - MTb. 31388Contributing Editors: Adriana Alves, Bob Laurda, Cláudia Mendes,César Cassiolato, Debra Williams, Fernando Luquetti, Gabriel Godoy,Jayme Tamaki, Luciano Lemes, Luiz Augusto de Carvalho, Pablo BatchMax Ludewig, Renato Bonadio, Swen Rodulfo and Wilson Cury.Graphic Design: Mensagem Markerting e ComunicaçãoCirculation: 3000

Smar Laboratories CorporationTel.: +1 281 807-1501Fax: +1 281 807-1506

PPPPPAGEAGEAGEAGEAGE

5Smar Notes #E76 • Jan / Feb / Mar 2004

Smar at the seventh ducts congress in MéxicoSmar is again represented at an important international petroleum

event. From November 12-14, the company participated at the"7º Congreso y Exposición Internacional de Ductos". This is theseventh international congress and exhibition of ducts in Pueblade los Ángeles, México.

This event focuses on environmental problems caused by accidentsin petroleum (and its derivates) transportation ducts. More than5,000 attendees with 100 different exhibitors were present.

During the exhibition, Smar presented solutions for custodytransfer measurements, including a complete flow measurementsystem and leak detection solution for pipelines.

Petrobras signs new contract with Smar

Smar has signed a new agreement with Brazil's oilcompany giant, Petrobras. The contract includesmodernization of its Espirito Santo unit with aninvestment of approximately US$10 million inequipment and services.

The contract with Smar includes field data survey,basic project and execution, assembly, INMETRO/ANP(brazilian regulation agencies) approval and operationassistance, in accordance with legal requirementsstipulated in local regulation. This regulation requiresprecise measurement of oil and natural gas production,consumption and transportation in Brazil.

José Sebastião Marinho Leite, Smar Business and

w w w. s m a r. c o mSmar Notes #E76 • Jan / Feb / Mar 2004

Systems Manager, explains that the work will encompasscivil, mechanical, electrical, piping, instrumentation andautomation areas. "In addition, we will supply morethan 100 measuring stations with many devices includingmeters, valves and pressure vessels", he adds.

Marinho also commented on the tight competitionfor the public bid with several participants. "Smar wasselected for its expertise in measuring stations and for itknowledge of the ANP oil agency compliancerequirements. In addition, the company has beensuccessful in the supply of equipment under thePetrobras Excellence in Environment and SafetyStandards Program”, he concludes.

First DT - road show in Asia

The DT Road Show was implemented by Smar InternationalDivision to promote the Density Transmitter to Smar'sRepresentatives and Subsdiaries while providing additionalopportunities for product training. The Road Showincorporated visits, seminars and DT demonstrations atcustomer sites to illustrate the DT301 in live measurement

applications.Gabriel Godoy, Vertical Market Manager for the DT Series,

was instrumental in managing the first DT Road Show in Asia.Asia represents a very significant market for the DT and Smarpresence is increasing steadily in the region.

Five countries were included in this first Road Show:Singapore, Brunei, Malaysia, Thailand and China. In additionto the 30 different customers visited, 150 individuals, includingengineers, technicians, buyers and managers, were providedthe opportunity to get acquainted with the new technology fordensity and concentration measurements offered by Smar.

One of the most impressed customers was Mrs. ManjitReginald, Vice President of Pepsi Malaysia, upon seeing theDT measuring the brix in a vessel full of their famous beverage,and indicating exactly the same value as measured in theirlaboratory.

In the next DT Road Show Asia - 2004, even more countrieswill be covered to continue the promotion and education ofour technology in this important region.

Swen - Smar Oil & Gas expertSmar is pleased to introduce Mr. Swen Ernesto Rodulfo Baechler.

Swen operates in Smar International Division's Commercial Areaand is an expert in crude oil, gas, petrochemicals and refineries. Hejoined the company as the Vertical Market Manager for Oil andGas and is targeting markets of instrumentation and process controlthroughout the world to detect opportunities for product applications.

Swen has been instrumental in consulting on Smar's productdevelopment for the oil and gas market. He joins us from Venezuelawhere he graduated in Physics and later obtained his Masters Degreein Crude Oil, Gas and Petrochemical Refineries. Swen has gainedextensive experience working for such companies as Asea BrownBoveri (ABB) - Product and Sales Account Mgr.; for Conind, the

Fisher-Rosemount Rep inVenezuela; and for Maraven,the ex-Shell segment ofPDVSA -- one of the largestoil companies in the world.With Swen on the Smar team,we are able to provide ourcustomers and sales reps withadditional expert support, aswell as increasing theresources to penetrate the Oiland Gas market worldwide.

One of the Oil Fiscal Measurement Stations installed by Smar for Petrobras

Congress gift to Smar México

Gabriel Godoy leading the DT Training at Smar China

2BUSINESS

3Smar Notes #E76 • Jan / Feb / Mar 2004 Smar Notes #E76 • Jan / Feb / Mar 2004 Smar Notes #E76 • Jan / Feb / Mar 2004

4EVENT

Smar and Esco at AOG 2003The Argentina Oil & Gas Exhibition was held at the "Cen-

tro Costa Salguero" in Buenos Aires, from October 6-10,2003. In addition to the exhibition, the First InternationalEnergy Forum ("1er. Foro Internacional de la Energía") washeld with participation from major industry companiesincluding Petrobras, Chevron Texaco, Pan American Energy,Schlumberger and Wintershall.

With more than 250 exhibitors in the 80.000 sq. ft. facility,the show successfully drew in more than 21.000 visitors duringthe 5-day exhibition. Companies involved in research,

Smar installs major automation system in ThailandSmar was instrumental in the successful installation and

operation of an automation system for NY Sugar Co. Ltd.in the city of Nakhon Ratchasima, Thailand, 200 milesfrom Bangkok. This refinery operates with four cookersand produces 820 tons of super granulated sugar daily.

"This successful project resulted from the efforts ofeveryone involved and will be followed with a visit of theNY Sugar directors to Brazil. In addition to NY Sugar,Smar also installed six DT301 density and concentrationmeters at the Mitr Phol UFIC, Khon Khaen Sugar andMirtr Phol Kalasin mills. The sugar facility installationsenhance our market presence in Thailand and increase thepotential for future business," says Jayme Tamaki Jr., SmarBusiness Development Manager.

"With the penetration of these products in the sugarindustry and as additional sugar plants observe theefficiency of the NY Sugar automation system, we willexperience higher visibility and interest in Smar productsin the Thailand market," adds Sompon Wongcharern, headof Smart Control & Application, Smar local representative.

Environmental protection with oil recycling program

Smar has implemented a soluble oil recycling systemin its main mechanical manufacturing unit at thecompany's headquarters in Brazil. This system recyclesthe oil used for metal cutting during the milling process.Once the oil is dispensed, the residues are separated and

the used oil is mixed with new oil to be reused. Theremainder is then treated in a floating process thatseparates water from the heavy residue. The water is thentreated and discharged clean, and the residue is incinerated.

To put the system in place, it was necessary to replacethe previous oil with a viable alternative that wouldfacilitate recycling without impeding the manufacturingprocess. Smar is now using a 100% biodegradable canolavegetable oil produced by Blaser Swisslube.

In addition to promoting environmentally friendlymanufacturing, the oil recycling is bringing economicbenefits to Smar. "During the first 30 days of use, thesystem experienced a 25% decrease in oil consumptionon the machines in comparison to the previous month",says manufacturing unit manager, Wilson Luiz Cury.

He also points out that environmental protection inthe industry goes beyond waste treatment. The processbegins with the selection of equipment and services."When hiring services and purchasing material, we choosesuppliers who support environmental concerns. It is alsoa decisive factor in equal condition bids," notes Cury.

commercialization, exploration, treatment, refining,transportation and drilling; as well as companies dedicated tosupplying equipment to the Oil & Gas industry, were present.

ESCO ARGENTINA S.A., represented SMAR at AOG.ESCO displayed the HART®, FF and Profibus productlines, with special emphasis on the DT301 density transmitterand Fieldbus control system SYSTEM302. A technicalpresentation on Fieldbus Control Systems in Oil & Gasapplications was also provided by Pablo Batch, ESCO andFernando Luquetti of SMAR.

Spirax Sarco and Smar at Cibus Tec 2003 in ItalySmar participated at the Cibus Tec Show in the Spirax Sarco

booth in October. This is a bi-annual international exhibition inParma, center for food technology in Italy. The use of cleansteam for food processing applications was extensively discussed.

Smar products promoted at the Show for use in this marketinclude: apparatus and fieldbus systems; transmitters,controllers, density instruments and pastorisation systems. Thiswas a great opportunity to highlight the company's applicationexpertise to the food technology industry.

Smar present in two major automationexhibitions - Scandinavian Market

FoodTech 2003 was held in Herning, Denmark, onNovember 11-13, with 320 exhibitors participating and over11,000 visitors attending. Smar shared booth space withSentek, one of the local Representatives.

ScanAutomatic 2003, held in Gothenburg, Sweden, washeld one week later on November 18-21. This is the biggestautomation exhibition in Scandinavia, with 450 exhibitorsand over 15,000 visitors. Smar participated with BevingElektronik, the Representative for the Swedish market.

Significant interest was raised at both exhibitions with the

state of the art Foundation Fieldbus system, presented bySmar. The display included a running SYSTEM302 as wellas the density transmitter (DT Series) in a density and interfacelevel measurement application.

Product sales are rapidly growing in the Scandinavianmarket, particularly in the pulp and paper industry, and withexposure at these two major events, we are sure to experiencean even greater increase in sales in the months ahead.

TechMess 2003 - Denmark received 14,000 visitorsFrom September 29 to October 2, 2003, the TechMess

2003 exhibition took place in Herning, Jutland-Denmark.More than 14,000 visitors were registered to participate inthis major technology event. A total of 476 exhibitorsparticipated in the show to demonstrate their solutions andproducts for the control and automation, electronics andindustrial IT industries.

Smar was present with two partners that represent thecompany's products in Denmark: Hans Buch and Sentek.Both companies displayed the transmitter product line anddemonstrated the complete plant solutions offered with thecontrol system provided by Smar.

DT301 highlighted at TECSUP 2003 in Peru

TECSUP is a highly respected technical institute in Lima,Peru. It is their annual year-end event to host the InternationalSymposium of Automation. This event is dedicated totechnicians, engineers, managers and directors, with the objectiveto bring and divulge new technologies in the market. Thoseinvited include individuals who present seminars from variousinternational companies, and have the opportunity to promotetheir technology to the market in Peru.

During the 5th edition, October 28-31, Gabriel Godoy fromSmar International Division presented a seminar titled "NewTechnologies for Density and Concentration Measurement".His presentation focused on the DT301 Series and includedmore than 300 people in attendance. Following the presentationthere was an extended session for questions and answers.

In addition to the seminar series, the associated tradeshowprovided the opportunity for several of the automation industriesto display the products and technologies presented in theirseminar presentations.

One of our representatives for Peru, TECPRO Ingenieros,showed Smar devices in their booth. Many devices were exhibitedand displayed, but the booth highlight was the DT transmittershown in a live application, measuring density in a water tank.

This was an exceptional opportunity to show the DT at TECSUPand it drew keen interest from several industries and markets.Not only was the DT product line successfully demonstrated,but the event also provided an ideal opportunity to once againprove Smar as a respected technology leader in the industry.

ACHIEVEMENTS

A team of Refinery workers, Brazilian football fans

The system at work at a Smar producing unit

TECPRO booth

Messecenter - Herning, exhibition site

Beving Elektronik booth

SENTEK booth

ÅF Daganar FF seminar and workshop in Storlien-SwedenFor the eleventh year in a row, one of the biggest Pulp &

Paper Consultants in Sweden, ÅF Speab organized a technicaltraining for all personnel working at P&P mills. Over a periodof two weeks, managers, engineers and technically oriented peoplefrom the P&P Industry attended the 6-day training session.

The seminar was conducted in Storlien, on the borderbetween Sweden and Norway. The attendees participated insmall work groups, and the training focused on new updatedinformation and versions for PLC systems, IndustrialEthernet, Foundation Fieldbus and Profibus systems.

Smar, together with Swedish Representative BevingElektronik, participated in the seminar conducting variouspresentations. Douglas Fabio presented on the SYSTEM302Foundation Fieldbus technology and Linda Holmberg fromBeving gave the Hart Palm-based configurator technologytraining. The transmitter product line training focused onthe DT density transmitter for use in Pulp & Paperapplications and was given by Max Ludewig from Smar. Theworkgroup in FF technology drew many interested customerssuch as M-Real, SCA Graphics & ÅF Celpap among others.

Spirax Sarco booth

2BUSINESS

4EVENT

ACHIEVEMENTS

TECPRO booth

SENTEK booth

Spirax Sarco booth

2BUSINESS

4EVENT

ACHIEVEMENTS

TECPRO booth

SENTEK booth

Spirax Sarco booth

IN THIS ISSUE:

6PRODUCTS

Smar Worldwide:

IN THIS ISSUE:

6PRODUCTS

Smar Worldwide:

notes int 69 - smar - industrial automation -- one of the largest oil companies in the world. with...

Documents