not so secret lives
DESCRIPTION
TRANSCRIPT
![Page 1: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/1.jpg)
1Health Promotion Board 2010
![Page 2: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/2.jpg)
Overview
2Health Promotion Board 2010
Site Statistics
Problems
Recommendations
![Page 3: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/3.jpg)
Period 22 Feb to 21 Mar 22 Feb to 24 May
Visits 31,119 9227
Pageviews 192,128 77062
Pages/Visit 6.17 8.35
Bounce Rate 37.09% 27.12%
Average Time on Site 5:09 6:29
New Visits 77.39% 64.89%
Site Usage
3Health Promotion Board 2010
![Page 4: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/4.jpg)
Period 22 Feb to 21 Mar 22 Mar to 24 May
1 facebook.com loveandbravery.blogspot.com
2 ad-apac.doubleclick.net facebook.com
3 apps.facebook.com ad-apac.doubleclick.net
4 synad2.nuffnang.com.sg apps.facebook.com
5 schizobitesthebullet.blogspot.com synad2.nuffnang.com.sg 6 aggylow.com schizobitesthebullet.blogspot.com
7 google.com teensmag.com.sg
8 daintyflair.net reddit.com
9 twitter.com thisishmybloglink.blogspot.com
10 feeds.feedburner.com hearmysupplication.blogspot.com
Traffic Sources
4Health Promotion Board 2010
![Page 5: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/5.jpg)
Problems
User Experience• Navigation
• Where to look for entries
• One entry per page
• Sharing – no direct link
• Music
5Health Promotion Board 2010
![Page 6: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/6.jpg)
Problems
Content
• Lack of character development
• Posts are too frequent and too long
• Insufficient pictures/ too professional
• Different interpretations of content• Friendship• Fringe series of TV programme• Missing the message
6Health Promotion Board 2010
![Page 7: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/7.jpg)
Audience• Flash site
• Does not appeal to males
• Did not see link with HPB
Problems
7Health Promotion Board 2010
![Page 8: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/8.jpg)
Audience Engagement• Social Media tools
• Twitter not utilised
• Facebook under utilised
• Timing of contests
• 19Mar – 30Mar
• 13May – 24May
Problems
8Health Promotion Board 2010
![Page 9: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/9.jpg)
User Experience• Typical blog format
• Create direct links
• Blog links
• Is there a need for music at all?
Recommendations
9Health Promotion Board 2010
![Page 10: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/10.jpg)
Content• Develop character profile – Interests
• Tying up with blogshops
• Decrease frequency • Once every 3 days• pictures
• Tie in with other themes• Healthy Eating• Mental Well Being• Binge Drinking• Eating Disorders
Recommendations
10Health Promotion Board 2010
![Page 11: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/11.jpg)
Audience• Blog format
• Does not appeal to males HOW?
• Did not see link with HPB IS THERE A NEED?
Recommendations
11Health Promotion Board 2010
![Page 12: Not so secret lives](https://reader036.vdocuments.mx/reader036/viewer/2022062615/5485c7e4b4af9fe75c8b4569/html5/thumbnails/12.jpg)
Audience Engagement• Social Media tools
• Utilising discussion boards.
• Twitter not utilised
• Continuous contests
• Health related?
• Recruiting opinion leaders
Recommendations
12Health Promotion Board 2010