Not for Public Use

Presentation Style GuidelinesUBS Design

2Not for Public Use

Text 1st Level Paragraph

18pt regular textline spacing: 1 linebefore/after paragraph: 0pt

Second Level Bullet Text

Second Level Bullet Text— Third level Bullet 16 pt

– Fourth Level Bullet– Fifth Level Bullet

Text or bullets can be made bold or colored for greater emphasis

1 blank line at top of text box

1 line before 1st & 2nd Level paragraphs

No extra lines before 3rd or higher level paragraphs

UBS Headline font must never be bolded, italicized or shadowed

3Not for Public Use

The slide subtitle can be a maximum of two lines long

The subtitle and conclusion can be used to introduce and sum up the information on the slide

Subtitle and conclusion can be a maximum of two lines long

Re-write a too-long subtitle, or change it to a bold bullet or paragraph

The conclusion should not stretch further than the end of the logo on the bottom left hand side of the slide

The conclusion can be maximum of two lines long, with the second line longer than the first

Subtitles and Conclusions

1 blank line after slide subtitle

Slide Subtitle: 20 pt. Bold txtColor: Sky

Slide Conclusion: 20 pt. Bold txt

4Not for Public Use

Layout options—text in two columns

Allow 1 blank line at start of text box

Text or bullets may be laid out in two columns.

Certe enim plane turpis erat nimis et vae mihi erat qui habebam illum sed tamen.

Quid erat delicta quis intellegit risus erat quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer.

Allow 1 blank line at start of text box

Text or bullets may be laid out in two columns

Certe enim plane turpis erat nimis et vae mihi erat qui habebam illum sed tamen. — Quid erat delicta quis intellegit risus erat

quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer.

5Not for Public Use

Few bullets on a page

The normal size for bullet text is 18pt

What do you do when there are only a few bullets on the page?

You can take the font size up to 24pt and space out the bullets

6Not for Public Use

Heading

Heading

The default heading style is 18pt bold text

nostrum, donec requiescat in te da mihi, domine, scire

et intellegere, utrum sit prius invocare te an laudare te, et scire te— prius sit an invocare te. sed quis te invocat nesciens te aliud enim pro alio potest

7Not for Public Use

Section Divider

Section 2

To make this section divider slide:

• New slide

• Go to Slide Design in the Task Pane (on the right)

• At the top of the list —”Used in this Presentation,” find “Section Divider” (should be 1st or 2nd on the list — click the popup arrow to the right of it and select “Apply to Selected Slides” (Important: Do not select “Apply to All Slides” or “Apply to Master”)

8Not for Public Use

Color PaletteOnly colors from the color palette should be used in presentations

The use of red Red is not to be used as a primary marketing color in presentations and may only be used if necessary to reflect negative financial information

White255, 255, 255

Red255, 0, 0

Black0, 0, 0

Darker colors are preferred in onscreen presentations

Midnight25,61,133

Sunburst250,161,0

Emerald0,125,53

Charcoal100,100,100

Aubergine84,58,135

Rust236,100,0

Ocean0,72,194

Sunflower255,213,57

Forest0,213,129

Steel150,150,150

Grape111,75,183

Tangerine255,127,23

Sky55,131,255

Buttercup255,230,110

Leaf132,255,159

Silver190,190,190

Heather170,153,218

Peach253,169,112

Ice221,242,250

Lemon255,245,173

Lime219,254,188

Chrome230,230,230

Lavender215,205,235

Mango255,220,199

Ice w/ Sky border

Lemon w/ Sunburst border

Lime w/ Emerald Border

Chrome w/ Steel border

Lavender w/ Grape border

Mango w/Tangerine border

Midnight/Sky Sunburst/Buttercup

Emerald/Leaf Charcoal/Silver Aubergine/Heather

Rust/Peach

Sky border only Sunburst border only Emerald Border only

Steel border only

Grape borderonly

Tangerine border only

Ocean/Ice Sunflower/Lemon

Forest/Lime Steel/Chrome Grape/ Lavender

Rust/Peach

Primary Brand Colors Secondary Colors

9Not for Public Use

Basic Charts

0

10

20

30

40

50

60

1st Qtr 2nd Qtr

Column 1Column 2Column 3Column 4Column 5Column 6

20

20

20

20

2020

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Slice 5

Slice 60

5

10

15

20

25

30

35

40 East

West

North

0 50 100 150 200

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

East

West

North

10Not for Public Use

Tables

Equity PositionMarket share

Europe top 3 10

Asia top 5 9

US top 10 3

Equity PositionMarket share

Europe top 3 10

Asia top 5 9

US top 10 3

Equity PositionMarket share

Europe top 3 10

Asia top 5 9

US top 10 3

Equity PositionMarket share

Europe top 3 10

Asia top 5 9

US top 10 3

11Not for Public Use

Process Chart

12Not for Public Use

Boxes—organizational chart

Fruit

Citrus fruits Other fruits

Bananas PearsOrangesLemons

MandarinsSatsumas

13Not for Public Use

What Not to Do

No Word ArtNo Clip Art

No 3D charts No 3D graphic elements

Headline ShadowHeadline Shadow

Headline BoldHeadline Italic

HEADLINE UPPERCASEHeadline RedUBS Headline font must never be bolded, italicized, shadowed, uppercased or used in red

Never use the key symbol alone.

Never add geometric shapes to the logo background. Never use shading

Never combine the logo or a part of the logo with other elements, such as text