not a raw startup 25 employees experienced management significant traction on health-related revenue...
TRANSCRIPT
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Not a raw startup
• 25 employees• Experienced management• Significant traction on health-related revenue– 2011 Rev: $1M– 2012 Rev: $1.6M
• Real customers – Sanofi, Avery Medical, Merck, Novartis, BIPI…
• Significant partners– Joslin (Harvard), Keck (USC), UBC…
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The problem is…•Non-adherence costs US $289B Annually•Responsible for $30B in lost Pharma revenue, •10% of all hospital admissions
We provide…•A cloud-based healthcare gamification service •A suite of applications built on that service
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Business Model
• White-label SaaS or more traditional licensing agreements with Pharma, Payers, HMOs
• Also, unique partnerships with patient communities let us sell sponsorships and analytics, while we own the IP and control the data
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Some Current projects
• Monster Manor – Children with Type 1• HealthSeeker – Adults with Type 2• Sister Match – Women 40-65 with Type 1/2• Diabesties – College Students with Type 1• I (heart) Jellyfish – Childhood Obesity• LIGHT – Childhood Obesity • Demikhov Project – educating youth about
cancer
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Some awards we’ve won
Hottest Digital Media Company in Canada
Emerging Rockets Life Sciences List
100 Most Inspiring People in Life Sciences 2012
Top 15 Startups in Canada
Social Entrepreneur of the Year 2012
Michael Fergusson
Digital Media Finalist 2012
Best Post-Revenue Company
World Healthcare Congress Top Ten
mHealth Entrepreneurs
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Ayogo Analytics Framework
Ad-hoc queries: Metrics in specific segments
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Management Team
• Michael Fergusson, Founder and CEO – Building startups for 18 years – several exits– 2012 E&Y Social Entrepreneur of the year – Named to the 2012 PharmaVoice 100
• Paul Prescod, Founder and CTO – 17 years developing software– One of the original designers of XML– World Congress mHealth Innovation Top 10
Entrepreneurs
Working together for over 10 years
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Supporting Cast
• Minaz Kurji, Controller – 10 years high-tech, high-growth: Blast Radius, Intrawest
• Mavis Dixon, Account Management – 20 years management and fundraising in non-profit sector, built her own startup to >$3M revenue
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Advisory Board• Dr. Richard Jackson – Joslin Diabetes Center• Dr. Shara Bialo – Fellow, Pediatric Endocrinology, Brown University
Medical School• Dr. J.P. Chanoine - Clinical Professor, UBC; Head of Pediatric
Endocrinology, BC Children’s Hospital• Dr. Korey Hood, PhD – Assistant Clinical Professor, UCSF Medical School• Debbie Henninger, PhD – Experimental Psychologist, Associate Adjunct,
Duke University Medical School• Mark Heyman, PhD – Assistant Professor, Department of Psychiatry, UCSD• BJ Fogg – Founder, Pursuasive Technology Lab Stanford University