nos projets - projets 3a - challenge zodiac - projet 5 – presentation
TRANSCRIPT
Zodiac Keymatch How to solve your business issues ?
Laura CHAREYREAlice DUVERTLaura GATTIMaxence LECLERCGuillaume LONCHAMPGuilhem TOIRON
A great paradox
A real differential advantage
o An eco-friendly product
o Provides a better swim sensation
A bad reputation
o Due to the previous version
o The trust of resellers
A great paradox
A lack of visibility
o Badly referenced on the web
o Only leaflets for the final customer
A distribution issue
o Only 400 points of sale
o A complex distribution channel
Some targeted objectives
Increase sales
Increase visibility
Increase team spirit
Define the positioning
of the brand
Erasing our bad reputation
• What for?Offer a fresh start after a previous failure
Highlight the ecologic side
• How? Change the name of the product
• Bring a “purity” and “natural” aspect to the product
• “+” for the efficiency of the technology
Building a solid database
• What for? Nurture the relationship with the final customer
• How? Sending reminders, Promotional offers…
• Budget : 600 €• To be implemented during 2012-2013 season
Being web-referenced
• What for?
Improve the brand visibility
Link your website with its web network
• How? Using a Google Adwords
• Budget : 2000 €
• Before the launching of the new season
Creating QR Codes
• What for?
Keep up to date with technology
Use customer ’s curiosity
• Free and easy to use
• Nature2 website TRY IT OUT NOW!
A mentoring system for a word of mouth sale
• What for?Improve the loyalty to the brand
• How? Discounts on the cartridges for both the mentor and the mentored
• Budget : 4000 €
To be implemented in 2012-2013 season
Creating new partnerships
• What for? Experience a new swimming sensation
• How?
Associating your name and the prestige of a quality partner
Giving a discount on the installation of our pump
In return a sticker with your logo
• Budget : 4900 €
To be implemented during the 2012-2013 and 2013-2014 seasons
Reaching the customer before the action of purchase
• What for?
Catch the customers’ attention about Mineral+
• How?
A sticker on the storefront of the dealers
• Budget : ˂ 500 €
This measure ought to be over by mid 2012
Surfing on the green wave
• What for?
To get credibility
• How?
Being labelised by NF environnement
• Budget : 9000 €
To be implemented before the launch of the season
Inviting your resellers to our seminars
• What for?
Introduce the advantages of the product
Create a team spirit
Make it happen in May, just before hot season
• Budget : An average of 125€ per person for 200 people per year
Welcome breakfast
Presentation of Zodiac and Mineral +
Lunch break
Product test in an indoor pool
+ Activities
Implementing CSR measures
• What for? Give a good brand image to the customers
• How?
Give 1 € to protect the aquatic world
• Budget : 1500 €
This measure is be to implemented it during the
season 2013/2014
An efficient strategy to relaunch the sales
Close relationship
Improve your
image
Reach your target
Improve notoriety
Thank you for listening