INTERNATIONAL MARKETINGNORWAY- COUNTRY ANALYSIS

ABOUT-NORWAY Unitary parliamentary democracy and Constitutional monarchy Population- 4.99million Extensive reserves- petroleum, natural gas, minerals, lumber, hydropower Largest producer(per capita basis)- oil and natural gas Highest HDI GDP- $479 billion, Per capita- $53,738 Currency- Norwegian Krone Major Industries- Petroleum and gas, food processing, shipbuilding, refinery products, fertilizers, petrochemicals, textiles, transport equipment,

PESTEL ANALYSIS- POLITICAL Norway is a Unitary Constitutional Monarchy. King of Norway is the head of state and PM the head of Government. Role of Monarch has been representative and ceremonial. Government is formed for a period of 4years and is stable. Legislation is formed by simple parliamentary majority.

ECONOMICALGDP by activityOil and gas Government 24% 22% Mnftg, mining, building VAT Commodities 1% 4% 16% 7% 11% 15% Comm and Transp Agriculture, forestry Services

EXPORTS -2010- -$178 billion U.K. 27%, Netherlands 12%, Germany 11%, Sweden 7% France 6%, U.S. 5%.

IMPORTS-2010--$122 billion Sweden 14%, Germany 12.3%, China 8.4%, Denmark 6.1%, U.K. 5.9%, U.S. 5.2%.

Oil and gas sector lead to investment in social welfare system and increased wages. Unemployment rate- 3.4% in April 2011, Inflation- 2.7% Voted twice against joining EU, other than agricultural and fisheries section, Monetary policy- aimed at maintaining a stable exchange rate for the krone against European currencies, of which the euro is a key operating parameter. Flexible exchange rates. Standard of living- 90% higher than USA Mixed economy and capitalist welfare state with free activity

Labor %Agriculture Industry Services

SOCIO-CULTURAL Nationality-Norwegian(s) Population-49,37,000(Jan 2011) Annual population growth rate-1.3%(2009) Ethnic group-Norwegian, Sami, Nordic Registered religions-Church of Norway (Lutheran) 78%, Roman Catholic 1.3%; Pentecostal Christian 0.8%, Other Christian 3.5%,Muslim 2.0%,other or unknown 14.4%, including a Jewish community of approximately 818 people.

Languages-Bokmal Norwegian (official), Nynorsk Norwegian (official), small Sami- and Finnishspeaking minorities. English is widely spoken. Literacy-100% Workforce-3.6 millions Independent identity in the areas of literature, art and music. Early adopters of women rights, minority rights.

TECHNOLOGICAL Norway had immense technological expertise in petroleum exploration and production. 3% of GNP spent on R&D Shell Technology Norway (STN) STN manages a portfolio of R&D projects within the Subsea & Deepwater, Cleaner Production, Well Technology and Arctic Technology themes

LEGAL Norways Labour Law Labor policies Intellectual and Industrial Property Rights Obtaining a business license requires less than the world average of 16 procedures. The judicial system is sound and efficient, providing secure protection of private property rights and good enforcement of commercial contracts.

ENVIRONMENTAL Act relating to Biobanks 2003 Greenhouse gas emission trading act 2004 Among top five countries as per EPI

Norwegian petroleum directorate

PRESENTED BY- GROUP 6 Rohan Patel-74 Rushina Vakharia-78 Sanjay Sharma-80 Saptami Banerjee-81 Shweta Joshi-84