northwestern energy’s e+ green program...• 2019 wind from wy ... o web banner, social media,...

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NorthWestern Energy’s E+ Green Program Background for the NorthWestern Energy Green Power Stakeholder Advisory Group

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Page 1: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

NorthWestern Energy’s E+ Green ProgramBackground for the NorthWestern Energy Green Power Stakeholder Advisory Group

Page 2: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

Background on E+ Green

Page 3: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• What is a REC?• Why is E+ Green offered?• Where do the RECs for E+ Green

come from?• About E+ Green• Current Alternatives to E+ Green• What are other utilities offering

for green product programs?

Page 4: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• What’s a REC?

o Renewable Energy Certificate or “REC” A tradable, legal mechanism

o Represents the environmental benefits of one Megawatt-hour (MWH) of electricity generated from a renewable energy resource

REC background

Page 5: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• What’s a REC?

o May be sold with the electricity generated (bundled)

o When sold separate the electricity (unbundled) the buyer of the REC can claim renewable energy benefits and the electricity is sold as “null” power—can’t be claimed as renewable

REC background

Page 6: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• What’s a REC?

o Tracked, Retired, Meets age/certification standards if for green power program

o REC for RPS may meet different standards in different states or markets

REC background

Page 7: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• MT Legislature mandates Green Product offering

• Buy RECs from Bonneville Environmental Foundation (BEF) to cover “blocks” of E+ Green

E+ Green

Page 8: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

BEF

• RECs from BEF are Green-e Certified• NorthWestern’s E+ Green is not currently Green-e certified

• Green-e is an independent program providing certification and verification for renewable electricity and renewable energy certificates (RECs)

• Green-e recognized for LEED and other sustainability organizations

Page 9: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• BEF is a non-profit organization based in Portland that buys and sells RECs

• Wind, Solar, Biogas, Landfill Gas, Geothermal

• NorthWestern specifies from the Northwest, MT or WY

• MT RECs very limited and expensive

• RECs supporting E+ Green

• 2018 Biogas from a Dairy Farm in ID

• 2019 Wind from WY

Page 10: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• Available to all retail electric customers• Mostly residential customers• Option for customer without installing system at their

home or business• No contract—Customer participates as they choose

• Rate set by EGPS-1 Tariff $2 per 100kWh Block

• Most residential customers buy 1 block• Largest customer over the years purchased

1,000 blocks/Mo (No longer enrolled)• December 2019, 295 residential and 17

commercial• 2019 Average of 1499 blocks/month

E+ Green

Page 11: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• Neutral to utility rate base/shareholdero Net revenue/deficit assigned to Electric

Renewable Universal System Benefits—(2018):

• Gross Revenue = $33,312• BEF Expense/1668 RECs = -$11,676• NET REVENUE = $20,826

(credit to USB)

E+ Green

Page 12: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• Operates as Optional Program

o Limited Advertising – no paid advertising in 2018 or 2019

o Web Banner, social media, bill insert, public radio, spot media placement

E+ Green

Page 13: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

NorthWestern Promotion

• Customers sign up online• Can also sign up through mail or

by phone

• Shows how much electricity is already clean

• Information to help customers decide how many blocks to buy

Page 14: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

• Website landing page: o Quick URLo Text about Portfolio

and E+ Greeno Calculator for customer

to determine quantity and see cost

o Auto calculate customer charge on sign-up form

NorthWestern Promotion

www.NorthWesternEnergy.com/GreenPower

Page 15: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

Current Alternatives to

E+ Green

Page 16: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

Current Alternatives to E+ Green

• Buy RECs directly from REC retailers such as BEF – many Green-e certified options https://www.green-e.org/certified-resources

• RECs and utility bill repackaging option with freebies

Page 17: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

What are other utilities offering

for green product programs?

Page 18: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •

Other Utility Green Product Program Attributes

• Lower price for REC• Green-e Certification of program in support of customer sustainability

initiatives• Local resources—in state • Marketing partnerships with commercial customers• Rate to match usage on a monthly

basis rather than fixed block rate

Page 19: NorthWestern Energy’s E+ Green Program...• 2019 Wind from WY ... o Web Banner, social media, bill insert, public radio, spot media placement E+ Green . NorthWestern Promotion •