northwell health: psychosis, instagram, and the case of the missing visits
TRANSCRIPT
Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings
Northwell HealthEmily Kagan Trenchard
Case study: Psychosis, Instagram, and the case of the missing visits
The Ask
Drive usage of the Early Treatment Program HRADetect early signs of schizophrenia and psychosis in young people and connect them to care.
Timeframe: December 10-30, 2015
Target: 18-25 yo in NYC 5 boroughs
KPI’s: Site Visits & Completes
Budget: $400
Why use Social Media?
Role of social media and the Internet in pathways to care for adolescents and young adults with psychotic disorders and non-psychotic mood disorders
Early Interventions in Psychiatry23 March 2015
Michael L. Birnbaum1,2,3,*, Asra F. Rizvi1,3, Christoph U. Correll1,2,3
and John M. Kane
Image Performance
Website Clicks
Reach Cost Per Click Ammount Relevency Score
500 71,551 $0.61 $305.40 8
54 13,704 $0.87 $46.87 5
39 11,110 $0.68 $26.69 7
593 84,461 $0.64 $378.96
Google Events Tracking says...
182 people
Clicked “Submit”
149 people
Received Results ???
18%variance
Northwell’s HRA Results
Having Difficulty
Not Distressed
Grand Total % of positive results
15-Nov 3 3 0%
15-Dec 98 51 149 66%
Jan-16 2 2 0%
Grand Total
98 56 154 63%
30% (149 sessions)
completed the quiz
66% (98 sessions)
identified as at risk
70% (103 session) who took the assessment downloaded their results
Up Next
Target by behavior changesearch queries
Follow up by risk segment
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