northstar is an organic sports nutrition company which ... · case study sports drink development:...
TRANSCRIPT
NorthStar is an organic sports nutrition company which
provides nutrients from real whole food ingredients.
NorthStar Organic Sports Drink provides a unique, flavourful and organic alternative to other questionable
sugary coloured sports drinks. It truly is a delight to
anyone’s taste buds.
Consumers are seeking ways to adobt
sustainable lifestyle HABITS and improve
their health without sacrificing nutrition.
NorthStar is the only Organic, Vegan,
Gluten Free and Plant Based sports drink
that is friendly for children and adults
who run, cycle, swim, hike or engage in
any other activity.
Case Study
Sports Drink Development: Sports and energy drinks continue to be one of the fastest growing soft drink
categories in volume and value, as consumers around the world increasingly demand functionality from their
beverages. North America represents over 50% of the global market share for sports drinks, with the United
States representing the vast majority of this market. The Canadian Sports Drink industry, as of 2009, is valued
at over $423 million.
The positioning of these products remains consistent: using professional sports and exercise culture to appeal
to sports fans. Sports drinks are heavily marketed as part of an overall exercise and fitness culture, with the
function of “refuelling” or re-hydrating after workouts.
The composition and presence of sports drinks play key roles in their appeal to a broader consumer base.
Unlike the multitude of flavours and artificial colours of Gatorade and Powerade, NorthStar resembles clear
water, both in terms of its packaging and the lack of colouring.
-Euromonitor International Database
Gluten FreeGluten Free Plant BasedPlant Based
The NorthStar vision is to be the
cleanest nutrition company worldwide.
Our competitive advantage lies in
our use of sophisticated organic
ingredients unmatched by our
competitors.
Retailers have seen continuous growth in their sports
nutrition category. This is new business generated
and not trading dollars between products.
Clear or translucent colours further enhance
connection to the health and hydration properties,
and NorthStar has been successful in connecting
with consumers through a Canadian Made organic
product in stores.
Effective and proven ingredients on real whole foods,
which benefit the consumer, improve their athletic
ability, promote energy levels before exercising, help
support mental focus, and help combat muscular
cramps.
Trends
NorthStar supports athletes in the
fastest growing sport, runners Dylan
Wykes and Rob Watson, for the 2016
Rio Olympics
Vega, which exclusively sells plant-based
powdered shakes and snack bars, sold
for 5.5 times sales revenue.
AVAILABLE IN 2 FLAVOURS
NO ARTIFICIALS No preservatives, colouring or
artificial components.
BRANDINGPackaging made clean and simple.
TASTEA light, invigorating lemon flavour
with all the energy you need for
strength and endurance.
ELECTROLYTESQuick absorbing electrolytes from
Organic Coconut Water.
DISSOLVANCYHigh dissolvancy rate, with no
‘floaters’ or undissolved chunks.
SUPPORT10% of all sales goes to supporting
Olympic athletes Dylan Wykes and
Rob Watson.
ORGANIC INGREDIENTSWe ensure high quality organic
flavours and ingredients you can
pronounce.
DIVERSEA wide range of popular flavours
with additional organic sports
nutrition products under-
development.
Used by athletes to obtain steady
energy, avoid cramping and align
with their healthy lifestyle.
HOW DOES IT MEASURE UP?
ATHLETES
DYLAN WYKES: 2nd Fastest Canadian Marathoner of all time. Represented Canada in the London Olympics and IAAF World Championships.
ROB WATSON: 4x National Champion and 2x World Champion Team Member. Represented Canada in the World Championships in Moscow.
NORTHSTAR Gatorade Vega BioSteel
Organic
No Added Colouring
Plant Based
Vegan
Gluten Free
Non GMO
NorthStar is focused on delivering remarkable
products with a unique positioning in your store.
Unlike other sports drinks, Northstar is strategically
positioned on the shelf and on hangers to diversify
and increase dollars per sq. ft return for the retailer.
NorthStar is a certified product that guarantees
what’s in it and what’s not.
PALLET
Units Per Case 8 bags
Case Per Pallet 60
Material Pouch
TARGET MARKET
SHIPPING DETAILS
40 years oldLives in West VancouverStay-at-home mom3 children, ages 9, 12 & 15Moderately physically active
27 years oldLives in KitilanoUBC Grad - HR managerSalary: $45,000Highly physically active
35 years oldLives in YaletownSFU Grad - AccountantSalary: $60,000Extremely physically active
12.2”1 2.2”
11”
44”44”
61”
