ChallengeNorthern Trust has benefited from decades of positive word-of-mouth marketing, but needed to develop its reputation in the digital space, where unflattering content began to surface on social sites.

InSIghTThe power of sharing would be critical in building an interactive space that delivered on Northern Trust’s referral success in the offline world.

SoluTIonSociaLogic developed five frameworks in exploring different ways to present the Northern Trust story to consumers via an easy-to-share online video library.

SEARCH

PERSONAL

John CondonCEO FORTUNE 500 COMPANY

TopicsFINANCIAL PLANNING (10)

PRIVATE BANKING (14)

BUSINESS BANKING (6)

INVESTMENT MANAGEMENT (10)

TRUST AND ESTATE SERVICES (10)

PHILANTHROPIC SERVICES (11)

PRIVATE PASSPORT (6)

INSTITUTIONAL WEALTH (7)

Keywords

Interviews

KEYWORDS: MANAGEMENT / INSTITUTIONAL / PHILANTHROPY

SHAREEXPAND

PRESENTATION WHITE PAPER CASE STUDY ASK A QUESTION

ADDITIONAL RESOURCES

TOPIC: INVESTMENT MANAGEMENT SORT CLIPS BY: TOPIC / KEYWORD / INTERVIEW

reSulTSNorthern Trust’s word-of-mouth marketing was given a digital command center where visitors could view and share the Northen Trust story in a fun, interactive way.

Personal Institutional Careers

ASSET SERVICINGA Conversat ion On OutsourcingFor Ar t io Global Investors

What bene�ts are derived from outsourcing?

What Northern Trust services helped recon�gure Artio’s middle of�ce?

What changes, if any, did Artio’s institutional clients notice?

How does outsourcing help make way for potential growth?

What does the Northern Trust relationship mean to Artio Global?

What functions did Northern Trust take over for Artio Global?

How did Northern assess Artio’s specialized needs?

Why was outsourcing the right strategy for Artio Global?

How quickly was Northern Trust able to meet Artio’s challenge?

What other Northern Trust clients have had similar requirements?

For how long has Northern Trust worked with Artio Global?

What is the advantage of Northern Trust’s global operating platform?

How robust is Northern Trust’s Passport web portal?

Did outsourcing to Northern Trust meet the reporting needs of Artio clients?

What systems were used to improve the Artio Global trading process?

How did Northern Trust’s data center improve Artio’s recovery preparedness?

BUILD YOUR CONVERSATIONYour custom video will play, and you can save it in a notebook for later review or download it.

ASSEMBLE AND PLAY PLAY ALL

Northern TrustInteractive Online Presentation

Concept #3

A Custom Introduction

Once a conversation is selected, the user checks the topics and questions of interest to build their unique conversation.

Personal Institutional Careers

What functions did Northern Trust take over for Ar tio Global?

How did Northern assess Artio’s specialized needs?

What Northern Trust services helped reconfigure Artio’s middle office? 00:35How quickly was Northern Trust able to meet Artio’s challenge?What other Northern Trust clients have had similar requirements?

ASSET SERVICINGA Conversat ion On OutsourcingFor Ar t io Global Investors

00:35 00:2801:12 01:02 00:52

Northern TrustInteractive Online Presentation

Concept #3

A Custom Introduction

Content is assembled in a bar at the bottom as the selected topics come to life.