June Monthly Report Neuro Northern C alifornia

J a so n Brunsw i c k

Your  Favorite  Pic  of  the  Month  Here!  

 

6/23 - SF

The  Swapaholics  is  an  in-­‐person  event  hostesses  for  Swap.com,  and  are  national  sustainable  style  and  collaborative  consumption  experts  based  in  Boston,  MA.  The  Swapaholic  sare  dedicated  to  reviving  the  age-­‐old  clothing  swap,  spreading  the  love  for  secondhand  style,  and  sharing  their  trendsetting  take  on  budget  fashion  with  modern  swappers  nationwide.  Event  in  SF  took  placea  at  LuLu’s  on  Thursday  June  23rd.    

350  demo  rich  Female  

tastemakers  in  Attendance  

Most  of  Which  were  trying  

Neuro  for  the  1st  time!!!  

BLOGGED VIA LINK ABOVE Last Thursday I finally got to experience my first swapping event with  Swap Lulu’s  - a clothing swapping event hosted by  The Swapaholics  and sponsored by online boutiqueLulu’s. Being the shopaholic that I am, this was the ultimate shopping experience without spending a lot of dough. The swap was held at the  Madrone Studios  in the Mission. Upon check-in I dropped off a bag of my unwanted clothes and was given a swap tote bag for later use. While we waited for the actual swap to start, I headed upstairs to the blogger/press party where we were greeted with some tasty bites from  Pretzel Crisps, refreshing drinks from  Neuro, and of course some vino too! Here I got to catch up with my favorite blogger friends as well as mingling with some new ones… and yes, this room was filled with nothing but stylish ladies!  

http://www.shopsweetthings.com/post/7016596168/shopaholics-meet-swapaholics

Total  Spend   Total  

Return  

ROI  (Return  

–  Spend)  

$  121.6  product  

$4600  impression  (Facebook,  blogs  blasts  and  more)  

$4478.8  

San Francisco G ay Pride

Impressions  

Male   300,000  

Female   250,000  

14-­‐17   5%  

18-­‐24   40%  

25-­‐34   30%  

35+   25%  

During  Event   550,000  

Total  Spend   Total  

Awareness  

Return  

Impressions  

$1200   550,000   550,000  

SF Pride is the largest G ay Pride Celebration currently held in the

US. Neuro Norcal decided to forgo a possible sponsorship with an un

returnable ROI for a fun loving guerilla activation balloon styles

San Francisco G ay Pride and Pink Party Itemized

Expenses   Cost  

Created  Oversized  Balloons  for    Guerilla  pride  awareness  campaign  

$1200  

Cases  Sampled   0  Part  time  hours   0  Total  Spend   $1200  

N e uro A w a re n ess C a m p a ig n

a ro un d SF G a y Pri d e

Neuro Norcal Pride Activation

(A b o v e ) Pink Fri d a y (25) N e uro B a llo o ns Re l e a se d – (Be lo w) Pri d e (25) N e uro B a llo o n Re l e a se d

•Thr e e a d d itio n a l N e uro o utl e ts w e r e so l d in surro un d in g a n d f o llo w in g th is e v e nt in surro un d in g a r e a ’s. (32 in c r e m e nt a l c a s es)

•C usto m N or C a l N e uro b a llo o ns: w e r e a hu g e su c c ess a n d a d d e d v a lu e to th e wh il e g a in in g a w a r e n ess in th e l g b t w ith o ut s a m p lin g . (***to o m a ny p e o p l e to e ff e c tiv e ly s a m p l e w ith a n kin d o f m e a sur e a b l e or r esp o nsi b l e ro i m a d e th is g u e rill a b a llo o n a c tiv a tio n q u it e e ff e c tiv e a n d su c c essfu l***) •V ir a l: Fro m th e p h otos a b o v e a n d v a rio us n e tw orkin g sit es, w e a r e tr a c kin g h its a n d w ill f o llo w u p w ith to t a l im p r essio ns a n d w e b h its a t a TBD d a t e .

Impressions  

Male   300,000  

Female   250,000  

14-­‐17   5%  

18-­‐24   40%  

25-­‐34   30%  

35+   25%  

During  Event   550,000  X  2  events  +  online  impressions    (facebook  and  sfgate)  =  1,260,000    

N e uro A c tiv a tio n V ir a lize d

C a m e ro n C o lv in a n d M a tt O v e rto n Fo otb a ll C a m p N orc a l 6 /24/2011

Cameron  Colvin  -­‐  Former  49er  .  UFL  Las  Vegas  loco    Matt  Overton  -­‐  Former  Seahawk  -­‐  UFL  Omaha  Night  Hawks  Chris  Chooper  -­‐  Raiders  Antony  Trucks  -­‐  Redskins  JY  bond  -­‐  Former  NY  Giants  –  UFL  Heartfort  Coloniels  Kai  Brown-­‐  UFL  Sacramento  Mountain  Lion    Terrell  maze  -­‐  SAC  Mountain  Lion  Eddy  Gonzolez-­‐  SAC  Mountain  Lion  

Cameron  Colvin  and  

Matt  Overton  

M a tt O v e rto ns NFL Pros 2 Yo uth Ev e nt - Tr a c y C A - Jun e 26th 2011

(L) J a m es Ho d g ins - St. Lo u is Ra ms & (R) M a tt O v e rto n Se a ttl e Se a h a wks

C hris C o o p e r (L) o f th e Ra i d e rs & J a rro d C o o p e r (R) o f th e P a nth e rs

(L) C hris C o o p e r - (R) J a rro d C o o p e r

M a tt O v e rto n - Se a ttl e Se a h a wks

Fro m (L) to (R) - C a m C o lv in - 49 e rs / TJ W a rd - C l e v e l a n d Bro w ns / A nth o ny Tru c ks -

Bu c c a n e e rs / Ra 'Sh o n H a rris - Pittsb urg St e e l e rs

Jarrod  Cooper  -­‐  Carolina  Panthers  (L)  to  (R)  Cam  Colvin  -­‐  49ers  /  Antony  Trucks-­‐  

Buccaneers  /  Ra'Shon  Harris  -­‐  Pittsburg  Steelers  

(L) to (R) M a rc us M a xw e ll - Se a ttl e Se a h a wks / C a m C o lv in - 49 e rs / J a rro d

C o o p e r- P a nth e rs/ A nth o ny Tru c ks - Bu c c a n e e rs

C hris C o o p e r - Ra i d e rs

NFL camp impressions Impressions  

Male   80%  

Female   20%  

14-­‐17   25%  

18-­‐24   20%  

25-­‐34   20%  

35+   35%  

Neuro  Impressions  on  Site    Neuro  Impressions  off  site  

800  x    50  =  40,000      100,000    easy  

Expenses   Cost  

Cases  Sampled   $273.00  Part  time  hours   16  Total  Spend   $561  

http://www.tracypress.com, http://www.tracyhighfootball.com and more pic’s via facebook and

tweets of Neuro on site from autograph session(s)

Total  Spend   Total  

Awareness  

Return  

Impressions  

$561   140,000  +   500,000  

Savemart / Lucky Golf Tournament - 6/23 •7Up re q u est e d o ur a ssist a n c e for th is g o lf to urn a m e nt to a ssist w ith A u g usts b uy ins.

•G o lf e r a n d Re t a il e r a lik e w e re v e ry im press e d b y th e d rinks a n d th e d isp l a y •N e uro bro u g ht to ns o f c o l or to h o l e # 11

•I m pressio ns: O v e r 100 re t a il in flu e n c e rs g o lf e rs in a tt e n d a n c e .

Retail Sampling

# Bottles Sampled

G ASM 12 S O NI C 13 SLEEP 0

SUN 5

BLISS 11

SP O RT 8

TRIM 3

TOTAL 52

# Bottles Sold

G ASM 5 S O NI C 22 SLEEP 8

SUN 4

BLISS 40

SP O RT 2

TRIM 2

TOTAL 83

Total In-store Hours

Hourly Wage

Cost (Hours * Wage)

Avg Bottles Sold Per Hour

22hrs $17 $374 “I love Bliss, I buy them by the cases!”

“Sonic helps me perform better throughout the

day!”

“I like that there is only 35 calories per bottle

not per serving!”

• Mollie Stones- 5/22, 5 /27, 5 /28, 6 /3

• Frys- 5/27 • Bev Mo- 7/1, 7 /2 • Woodland Market- 7 /1 • Roberts Market- 7 /1 • Nugget Market – 7/1 –

7/3

N e uro ’s p r es e n c e w a s w e ll r e c e iv e d a t th es e s a m p lin g lo c a tio ns. Sa l es in c r e a s e d d u e to th e s a m p lin g e ff orts o f o ur t e a m . Bliss a n d So n i c w e r e th e b est s e llin g skus.

Events - Sweet 16 From Norcal

#  of  Bottles  

Sampled  

GASM   135  

SONIC   185  

SLEEP   25  

SUN   265  

BLISS   356  

SPORT   235  

TRIM   187  

TOTAL   1388  

Event   #  of  Bottles  

Sampled  

SWAP   220  

Football  Camp  (MO)  

450  

Pride   120  

Golf   220  

Retail   83  

NFL  Seed   120  

Influencer   160  

TOTAL   1388  

%  Sampled  

Male   40  

Female   60  

Total  Spend   Total  Return   ROI  (Return  

–  Spend)  

$  2576   749,005   746,429  

Impressions  

18-­‐24   220,000+  

25-­‐34   400,000+  

All  Other  Age   110,000+  

Neuro Norcal’s Marketing Team is READY!!! R U?!?

J a so n Brunsw i c k – M a rk e tin g M a n a g e r N orth e rn C a liforn i a j brunsw i c k@ d rinkn e uro . c o m

Michael Sese – Lead Neuro Norcal

Nikki Nassiri – Lead Neuro Norcal