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NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION IN GERMANY NASHVILLE; OCTOBER 1, 2018

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Page 1: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

NORTH RHINE-WESTPHALIA –YOUR NO.1 INVESTMENT LOCATION IN GERMANY

NASHVILLE; OCTOBER 1, 2018

Page 2: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

ROUGHLY 160 MILLION PEOPLE WITHIN A RADIUS OF 500 KM AROUND THE STATE CAPITAL OF DÜSSELDORF

From no other location in Europe so many people with such high purchasing power can be reached within such a short distance as from North Rhine-Westphalia:

Source: GfK Geomarketing, catchment area analysis, Dec. 2015

1. Düsseldorf 159.8

2. Amsterdam 154.1

3. Paris 150.4

4. Munich 141.9

5. London 130.5

6. Berlin 113.9

Ranking 500 km radius inhabitants (in millions)

Ranking 500 km radius purchasing power (in € million)

1. Düsseldorf 3,457,053

2. Paris 3,261,390

3. Amsterdam 3,248,556

4. Munich 2,805,398

5. London 2,703,188

6. Berlin 1,902,834

| Industrial heartland of Germany | 5/1/2018 2

Page 3: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

INDUSTRIAL HEARTLAND OF

GERMANY1.

3

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| Industrial heartland of Germany | 5/1/2018

Page 4: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

INDUSTRIAL HEARTLAND OF GERMANY

4

Industrial Heartland

• In 2017, the industrial enterprises based in NRW generated sales of 350 billion euros.

• The biggest industrial employer in NRW is mechanical engineering with approx. 200,000 employees (19.1 percent share of German total)

• 19.7 percent of the employed population of NRW work in the industrial sector.

• With the Ruhr Metropolis as its core, NRW is the strongest industrial region in Europe.

| Industrial heartland of Germany | 5/1/2018

Page 5: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS

Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing sector)

5

47,2

43,5

41,1

40,9

33,3

33,1

30,4

16,0

7,7

7,7

Mechanical engineering

Chemicals

Metal production and processing

Food, beverages

Metal products

Automotive

Electrical engineering, electronics

Rubber, plastic

Paper and paper products

Glass, ceramics, non-metallic minerals

Source: IT.NRW; the figures refer to companies with 20 and more employees

| Industrial heartland of Germany | 5/1/2018

Page 6: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

HOME OF THE WORLD MARKET LEADERS2.

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| Home of the world market leaders | 5/1/2018

Page 7: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

A GLOBAL PLAYER‘S PLACE

20 of the 50 top-selling companies in Germany are based in NRW

7| Home of the world market leaders | 5/1/2018

Page 8: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

12 OF THE 40 TOP-SELLING TRADING COMPANIES IN GERMANY ARE BASED IN NRW

Germany‘s No. 1 trade center

• 12 of the 40 largest retail companies such as Aldi, Metro and Rewe are based in NRW

• Many of the companies are world market leaders and innovators in their segments

• They are magnets for international firms because many investors are looking for cooperation partners in the development of products, production processes, services or research.

8| Home of the world market leaders | 5/1/2018

Page 9: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

GERMANY‘S NO. 1 INVESTMENT LOCATION3.

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| Germany's no. 1 investment location | 5/1/2018

Page 10: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

1700 US-COMPANIES ARE LOCATED IN NRW

10| Germany's no. 1 investment location | 5/1/2018

Page 11: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

DISTRIBUTION OF US-COMPANIES IN GERMANY AND NORTH RHINE-WESTPHALIA

11| Germany's no. 1 investment location | 5/1/2018

Page 12: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

EUROPE’S GATEWAY WITH AN EXCELLENT TRANSPORT INFRASTRUCTURE 4.

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| Europe's gateway with an excellent transport infrastructure | 5/1/2018

Page 13: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

A DENSE ROAD NETWORK GUARANTEES EASY ACCESS TO DOMESTIC AND INTERNATIONAL LOCATIONS

The road network embraces approx. 29,600 kilometers

• 1,800 miles expressways (“Autobahn”)

• 2,800 miles highways

• 6,000 miles local district roads

• 8,100 miles country roads

• Around 17 % of all the expressways in

Germany are to be found in NRW.

• The European expressway system can

be reached easily from any point in the

region.

13

toHamburg

toBerlin

toNuremberg

Munich

toFrankfurtMunich

toFrankfurtMunichBasel

Belgium

Netherlands

toDresdenLeipzig

| Europe's gateway with an excellent transport infrastructure | 5/1/2018

Page 14: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

EUROPE’S GATEWAY WITH AN EXCELLENT TRANSPORT INFRASTRUCTURE

14

Easy to reach – excellent transportation infrastructure

• 2 major international airports as well as 4 airports with European connections

• More than 450 direct flights all over the world

- 350 flights to Europe

- 36 flights to Africa

- 25 domestic flights

- 22 flights to Asia

- 17 flights to America

• Cologne/Bonn is Germany's No. 3 air cargo center

| Europe's gateway with an excellent transport infrastructure | 5/1/2018

Page 15: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

BEST RAIL CONNECTIONS

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Highest rail network density in Germany

• Track length amounts up to approx. 3,700 miles

• NRW is an important hub in the high-speed rail network.

• The central station in Cologne is one of Europe's busiest rail junctions.

• 1:15 h from Cologne to Frankfurt withICE

• 27 ICE-stations in NRW

| Europe's gateway with an excellent transport infrastructure | 5/1/2018

Page 16: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

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448 miles of

waterways

140 miles of the River

Rhine, one of the world’s

busiest waterways, flow

through NRW

The state’s approx. 120

ports handle 128 million

tons of goods by ship

The world's biggest inland

port (Duisburg) and

Europe's biggest canal port

(Dortmund) are situated

right in the center of NRW.

| Europe's gateway with an excellent transport infrastructure | 5/1/2018

Page 17: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

LOGISTICS COMPETENCE OF WORLD RENOWN5.

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| Logistics competence of world renown | 5/1/2018

Page 18: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

NO. 1 LOGISTICS LOCATION

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Logistics competence of world renown

• 24,000 logistics companies with 348,500 employees in NRW.

• Sales of around 68.0 billion euros.

• If the employees with logistics tasks in industrial and trading companies are also added, the figure is over 712,000 employees.

• The Fraunhofer Institute for Material Flow and Logistics IML in Dortmund is the largest research institute for logistical topics worldwide

| Logistics competence of world renown | 5/1/2018

Page 19: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

9 OF THE 25 BIGGEST LOGISTIC COMPANIES ARE BASED IN NRW

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¼ of all logistic centers in Germany are

based in NRW

(e.g. Amazon/Rheinberg, AO/Bergheim,

Esprit/Mönchengladbach, TK Maxx/

Bergheim, Zalando/Mönchengladbach)

Arvato/Bertelsmann, Deutsche

Post DHL, FedEx, FIEGE,

Rhenus, Schenker and UPS

Every year, 1 million square

meters of new logistics space

are created in NRW.

| Logistics competence of world renown | 5/1/2018

Page 20: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

MANY AMERICAN COMPANIES LOCATED THEIR DC‘S IN NRW

Hückelhoven

Baesweiler

Werl

Oelde

Rheinberg

Bergheim

JüchenMönchengladbach

Euskirchen

20| Logistics competence of world renown | 5/1/2018

Page 21: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

HIGHEST QUALITY OF LIFE

21

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| Highest quality of life | 5/1/2018

Page 22: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

DIVERSE, AMBITIOUS AND UNIQUE

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Culture, sports and recreation

• 5 Unesco world cultural heritage sites:

Aachen Cathedral, Cologne Cathedral,

Castles Augustusburg and Falkenlust /

Brühl, Zeche Zollverein, Abbey Corvey

• 80,000 historic monuments

• 22 million guests per year

• More than 900 museums and 130 stages

| Highest quality of life | 5/1/2018

Page 23: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

DIVERSE, AMBITIOUS AND UNIQUE

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Culture, sports and recreation

• More than 31,000 miles hiking tracks

• 12 nature parks with about 3,200 acres

• 8,700 miles cycling tracks

• 51 star-awarded restaurants

• Lots of events and shopping possibilities

| Highest quality of life | 5/1/2018

Page 24: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

24

FEEL FREE TO CONTACT US

NRW.INVEST GmbH

Economic Development

Agency of the German State

of North Rhine-Westphalia

(NRW)

Völklinger Straße 4,

40219 Düsseldorf, Germany

+49 211 13000-139

[email protected]

www.nrwinvest.com

Stephan Jungen

Projectmanager

North America

NRW.INVEST (North

America) LLC

Economic Development

Agency of the German State

of North Rhine-Westphalia

150 North Michigan Avenue,

Suite 2940

Chicago, IL 60601, USA

+1 312 6297500

[email protected]

www.nrwinvest.com

Ginta Rose

Rubin

Managing

Director

| Contact us | 5/1/2018

Page 25: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

ON THE MARKET FOR OVER 55 YEARS

| Basispräsentation NRW.INVEST | Stand: 01.05.2018 25

NRW.INVEST GmbH

• Wholly owned subsidiary of the State of NRW

• Head office in Düsseldorf, founded 1960

• 74 employees

- 37 in Düsseldorf

- 37 in the international offices

• Chairman of the Supervisory Board State Secretary Christoph Dammermann, Ministry of Economic Affairs, Innovation, Digitization and Energy of the State of NRW

• CEO Petra Wassner

Page 26: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

AREAS OF EXPERTISE

| Basispräsentation NRW.INVEST | Stand: 01.05.2018 26

International

location marketingDirect acquisition

in the target

countries

Portfolio

management of

foreign companies in

NRW

Settlement

consulting

Establishment and maintenance

of networks in business and

politics

Service for economic

development

in NRW

Page 27: NORTH RHINE-WESTPHALIA YOUR NO.1 INVESTMENT LOCATION …€¦ · TOP LOCATION FOR MANUFACTURERS AND SUPPLIERS Sales 2017 (in EUR bn) in NRW’s most prominent industries (manufacturing

NRW.INVEST – AREAS OF EXPERTISE

27

International

location marketing

Direct acquisition

in the target countriesSettlement consulting

Portfolio management of

foreign companies in NRW

Service for economic

development

in NRW

• Events

• Press and media relations

• Advertising

• Online communication

• Social media

• (Digital) Publications

• International location

marketing campaign

"Germany at its best:

Nordrhein-Westfalen"

• Desk research and analyses

of industries and clusters

• Identification of potential

investors in an industry or

cluster

• Individualized active

company approach

• Targeted presentations for

direct approach

• Acquisition concepts/ FDI

reporting/ databases

Prior to settlement

• Location/industry

presentations

• Location selection

During settlement

• Authorities guide

• Moderation of round tables

• Support with financing

and funding issues

Following settlement

• Key account management

• Accompaniment of expansion

investments

• Maintaining contacts with

diplomatic representations and

business organizations from

the target countries

• Dialog events and

NRW.INVEST AWARD

• Cooperation with the

economic development

bodies and institutions

• Joint projects with the

economic development

agencies in NRW

• Further education program

for municipal economic

development

• NRW.INVEST economic

development certificate

• Newsletter INFO.KOMM

and Knowledgebase NRW

• International site marketing

| Basispräsentation NRW.INVEST | Stand: 01.05.2018

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INTERNATIONAL LOCATION MARKETING

| Basispräsentation NRW.INVEST | Stand: 01.05.2018 28

Instruments: events, press and media relations, advertising

Events

• Realization of events such as investment

seminars, specialist forums, symposia

• Visits to trade fairs, congresses and specialist

events

Press and media relations

• Press release, interviews

• Press meetings and conferences

• Journalist trips

• Media cooperations

Advertising

• Ad and banner placements

• Digital marketing

• Advertorials