North American QuitlineConsortium

Drill Down Session

Strategies for Improving Public Health/Health Care Partnerships in

Quitline Operations

May 2, 20052:00-4:00 p.m.

Objectives

• Learn the range of practices to create partnerships

• Identify barriers to successful partnerships

• Describe the role of culture and motivation in partnership formation

• Enumerate strategies and solutions

• Create network to continue sharing

Session Format• Welcome & Introductions 15 min.• Panel Presentation with Q/A 45 min.• Select Table Topics and Transition 10

min

• Facilitated Discussions 45 min– Introduce self and name challenge– Select a challenge– Brainstorm solutions

• Report out

Challenges From Survey

• Fax Referral Systems

Increasing the proportion of fax-referred patients who accept treatment services (or respond to calls!) to >40%.

- Providing feedback reports to health plans or health care facilities vs. increased costs

• Fax-Referral Systems (Continued)

- How to partner with health plans or other organizations to promote the fax-back program, especially with reduced funding for marketing.

- Integrating a statewide quitline with other

existing quitlines

Challenges From Survey

Challenges (Continued)• Hospitals

- Integrate fax-referral systems in hospitals- Getting access to decision makers in hospitals and

other healthcare facilities

• Provider Behavior Change- Changing provider behavior: establishing policies or

standards?- Motivating providers to use fax-referral systems once

they are in place- Addressing the time burden on clinicians--one more

form to fill out

• Motivating Other Systems to Work with Quitline– JCAHO core measures motivate hospitals to

work with public health/quitlines. How do states leverage other market forces (HEDIS) to work in non-hospital settings?

- Approaches to working with federally or state-funded community health centers serving low income, vulnerable populations

Challenges (Continued)

Challenges (Continued)

• Health Plans (and Coverage)- Working with health plans to promote the

quitline or fax-referral program- Motivating health plans to provide coverage (or

improved coverage) for TT Rx.- Working with discrepancies in RX coverage

across many health plans- What Rx coverage will Medicare provide and

how will this affect quitlines that offer NRT?

Panel Presenters• Craig Ryder, Associate Director, Tobacco Control

Program, New York State Department of Health

• Rebecca “Bec” McGill, Cessation Unit Director, Arizona’s Smoker’s Helpline, Mel and Enid Zuckerman Arizona College of Public Health

• Deb Voss, Account Executive, Leade Health Inc. Michigan

• Allison Long, Associate Director, Tobacco Control Program, New York State Department of Health

• Donna Warner, Tobacco Control Program Director, Cessation Planning and Program Development, Mass. Tobacco Control Program

Table Topics

• Fax Referral Programs-Start Up & CQI

• Working with Health Plans• Working with Hospitals• Working with Community Health

Centers and DOH-funded Programs• Increasing Provider Utilization of TTx

and Fax Referral Programs