nortel learnit media literacy and the millennial learner ridgemont feb. 2006 “born 2b wired”

Nortel LearniTNortel LearniTMedia Literacy and The Media Literacy and The

Millennial LearnerMillennial Learner

RidgemontRidgemont

Feb. 2006Feb. 2006

““Born 2b Wired”Born 2b Wired”

DisclaimersDisclaimers

I’m a Geek – into technologyI’m a Geek – into technology Most things shown are free and Most things shown are free and

available onlineavailable online I have all this data and am I have all this data and am

happy to share happy to share [email protected]@nortel.com

OutlineOutline

The Millennial Generation - brieflThe Millennial Generation - briefl Using Nortel LearniTUsing Nortel LearniT

The FutureThe Future

The Future reality checkThe Future reality check

“I never would have expected that such a high percentage of people would be utterly dependent upon the internet for such a large proportion of their daily communication activities. If you took it away, we would be shell-shocked. But ten years ago, we didn't even have it!”

Pew Internet&American Life Project, The Future of the Internet, Jan. 2005

Media LiteracyMedia Literacy

Teachers are sellingTeachers are selling What happens when you fail to sellWhat happens when you fail to sell Why is media literacy important Why is media literacy important What is fluencyWhat is fluency

The Millennial Generation The Millennial Generation

Millennial Generation (Strauss and Millennial Generation (Strauss and Howe – Howe – GenerationsGenerations))

The Net Generation (Don Tapscot – The Net Generation (Don Tapscot – The Net GenerationThe Net Generation) )

Generation Why?Generation Why? Echo or Echo Boom (David Foot – Echo or Echo Boom (David Foot –

Boom, Bust and EchoBoom, Bust and Echo)) Newmils (UK)Newmils (UK) Generation Y (follows Gen X)Generation Y (follows Gen X)

The Millennial GenerationThe Millennial Generation

Demographics are 2/3rds of Demographics are 2/3rds of everything (David Foot)everything (David Foot)

Post war Boom late 40’s, 50’s, Post war Boom late 40’s, 50’s, early 60’s– 72Mearly 60’s– 72M

Gen X – 60’s, 70’s – 45MGen X – 60’s, 70’s – 45M Gen Y – 80’s, 90’s – 82MGen Y – 80’s, 90’s – 82M CDN but same for NA - CDN but same for NA - http://http://

www.footwork.com/pyramids.htwww.footwork.com/pyramids.htmlml


By eventsBy events Did not see the Challenger in Did not see the Challenger in

classclass Did see 911Did see 911


The generational technology The generational technology equationequation Gen X + Technology = YGen X + Technology = Y X – is any given generationX – is any given generation Y – is how a generation is Y – is how a generation is

characterizedcharacterized

The Millennial Generation The Millennial Generation CharacteristicsCharacteristics

May be the last generation to May be the last generation to clearly see technology transform clearly see technology transform and change a societyand change a society

They have a view to the past but They have a view to the past but are living the futureare living the future


Tolerant of other races and beliefsTolerant of other races and beliefs Children may have radically different Children may have radically different

beliefs and opinions from their parents, beliefs and opinions from their parents, especially in areas considered less especially in areas considered less traditionally progressivetraditionally progressive

Tend to be more dependent on their Tend to be more dependent on their parents developed through strong parents developed through strong parenting ties parenting ties

Have learned from the sarcasm and Have learned from the sarcasm and extreme values of Gen Xers – they extreme values of Gen Xers – they appreciate individualityappreciate individuality


On the job front, they are educated and On the job front, they are educated and may be flipping burgersmay be flipping burgers

Because they are individualistic and Because they are individualistic and sarcastic, they enjoy a broad range of sarcastic, they enjoy a broad range of interests from art and music to sports interests from art and music to sports ..\..\..\..\Personal\music\rock\Limp ..\..\..\..\Personal\music\rock\Limp BizkitBizkit - generation.mp3 - generation.mp3 ** quiz ** quiz

Sexual activity is extreme Sexual activity is extreme First time children have become authorities First time children have become authorities

(technology – generation (technology – generation LapLap))


91% of students have a 91% of students have a teacher/administrator who personally cares teacher/administrator who personally cares about their success.about their success.

60% of students report that standardized 60% of students report that standardized tests are a good measure of progress.tests are a good measure of progress.

96% say doing well in school is important in 96% say doing well in school is important in their lives. their lives.

88% of students report that attending 88% of students report that attending college is critical or very important to future college is critical or very important to future success.success.

Source: US Dept of Ed National Ed Tech Plan 2004Source: US Dept of Ed National Ed Tech Plan 2004

The Millennial Generation The Millennial Generation Characteristics - quizCharacteristics - quiz

Technology is pervasiveTechnology is pervasive Modern PCs - GUIModern PCs - GUI Sophisticated video games Sophisticated video games VoIP VoIP Cell phones – voice, image, videoCell phones – voice, image, video Mobile Mobile Instant/Text MessagingInstant/Text Messaging Online datingOnline dating DVD, CD, MP3DVD, CD, MP3 Digital Photography/VideoDigital Photography/Video PodcastingPodcasting BloggingBlogging Online communitiesOnline communities Peer-2-PeerPeer-2-Peer

A Millennial kidA Millennial kid

Most anticipated – PS3Most anticipated – PS3 InterestsInterests Music (play - piano, guitar, sax, Music (play - piano, guitar, sax,

and listen – several hundred and listen – several hundred songs) – favorite band changes songs) – favorite band changes weeklyweekly

Sports – Black Belt, water polo, Sports – Black Belt, water polo, competitive swimming, baseball, competitive swimming, baseball, snow boardingsnow boarding

IM – yahoo and msnIM – yahoo and msn E-mail – yahoo and msnE-mail – yahoo and msn Career aspiration – bio-engineerCareer aspiration – bio-engineer Most hated teacher – Art – “she Most hated teacher – Art – “she

teaches us nothing”teaches us nothing”

My 13 year old son – JeranMy 13 year old son – Jeran Latest toy Sony PSP Latest toy Sony PSP MP3MP3 GBA (and a couple before that)GBA (and a couple before that) Sony PS2 (Halo2 xbox)Sony PS2 (Halo2 xbox) Favorite online game – Rune Favorite online game – Rune

ScapeScape Favorite thing to do online – IM, Favorite thing to do online – IM,

download music, video, and download music, video, and game cheats, funny sitesgame cheats, funny sites

Site – Stick page, funnyjunk etc…Site – Stick page, funnyjunk etc… Computer (wireless – teachers Computer (wireless – teachers

won’t let use)won’t let use) Most desired – cell phoneMost desired – cell phone

Connected kidsConnected kids

Most teens are onlineMost teens are online US 87%US 87% Canada 94% (61% high speed – 51% their Canada 94% (61% high speed – 51% their

own connected computer by grade 11)own connected computer by grade 11)

A Millennial Site - MySpaceA Millennial Site - MySpace

www.myspace.comwww.myspace.com "Intermix's brands, such as MySpace.com, are some "Intermix's brands, such as MySpace.com, are some

of the web's hottest properties and resonate with the of the web's hottest properties and resonate with the same audiences that are most attracted to Fox's same audiences that are most attracted to Fox's news, sports and entertainment offerings," said news, sports and entertainment offerings," said Murdoch. "We see a great opportunity to combine the Murdoch. "We see a great opportunity to combine the popularity of Intermix's sites, particularly MySpace, popularity of Intermix's sites, particularly MySpace, with our existing online assets to provide a richer with our existing online assets to provide a richer experience for today's internet users." just sold experience for today's internet users." just sold $580M$580M

Alexa – ranks it 7 today (Jan 18)English – 13 in world!Alexa – ranks it 7 today (Jan 18)English – 13 in world! “ “ Social Networking” - Music – Games – Personals – Social Networking” - Music – Games – Personals –

Jobs – PartysJobs – Partys Craigslist.com - 18Craigslist.com - 18 Kids/teen – wikipedia #1Kids/teen – wikipedia #1

Girls favorite sitesGirls favorite sites

Boys favorite sitesBoys favorite sites

Girls favorite sitesGirls favorite sites

Boys favorite sitesBoys favorite sites

A Millennial Activity – Content CreationA Millennial Activity – Content Creation

57% create content online57% create content online Blog Blog Create maintain websitesCreate maintain websites Remix contentRemix content Create orginal works (music, images etc…)Create orginal works (music, images etc…)

Key points about BloggersKey points about Bloggers

Like IM, girls are into it, 25% of older Like IM, girls are into it, 25% of older teensteens

Most bloggers update their blogsMost bloggers update their blogs Even low SES groups are actively Even low SES groups are actively

involvedinvolved Kids don’t just write them – they read Kids don’t just write them – they read

them – 38% of onlinethem – 38% of online Bloggers are active IT usersBloggers are active IT users

The Millennial KidsThe Millennial KidsPew Internet & American LifePew Internet & American Life

PEW Internet & American Life PEW Internet & American Life Project – Teens and TechnologyProject – Teens and Technology

July 2005July 2005 Call back telephone surveyCall back telephone survey Youth 12-17Youth 12-17 Population=1100Population=1100

The Millennial KidsThe Millennial KidsWho is on?Who is on?

87% of U.S. teens aged 12-17 use the internet, up from 73% in 2000.

By contrast,66% of adults use the internet, up from 56% in 2000.

51% of teenage internet users say they go online on a daily basis, up from 42% in 2000.

By 7th grade 82% are going online up from grade 6 at 60%

The Millennial KidsThe Millennial KidsWhat info do they get?What info do they get?

81% of teen internet users play games online. That represents about 17 million people up 52% since 2000.

76% get news online. That represents about 16 million up 38%

43% have made purchases online or about 9 million up 71%

31% use the internet to get health information, about 6 million up 47%

13% don’t use the internet13% don’t use the internet 83% of all the teenagers we surveyed state 83% of all the teenagers we surveyed state

that “most” of the people they know use the that “most” of the people they know use the internet.internet.

The Millennial KidsThe Millennial KidsWhat info do they get?What info do they get?

The Millennial KidsThe Millennial KidsFavorite ToolsFavorite Tools

Close to half of teens (45%) own a cell phone, and 33% have used a cell phone to send a text message.

75% of online teens — or about two-thirds of all teenagers — use instant messaging, compared to 42% of online adults.

E-mail is still bigger but not preferred

32% of ALL teens — use IM every single day (or 48% of IMing teens)

37% of this group uses IM for 30 min or more

The Millennial KidsThe Millennial KidsWhat do they IM?What do they IM?

50% of IM-using teens have included a link to an interesting or funny article or website in an instant message.

45% have used IM to send photos or documents.

31% have sent music or video files via IM.

The Millennial KidsThe Millennial KidsIs the phone dead?Is the phone dead?

51% of online teens usually choose the landline telephone when they want to talk with friends.

24% said they will most often use instant messaging.

12% prefer to call friends on their cell phone.

5% use email most often to communicate with friends.

3% prefer to use text messages.

Face-to-face time still exceeds others (10.3 vs 7.8 hrs/wk)

The Millennial KidsThe Millennial KidsGirls are doing ITGirls are doing IT

Grade 6 44% boys, 79% girls Grade 6 44% boys, 79% girls Girls 15-17 have the most Girls 15-17 have the most

sophisticated use of the Internet sophisticated use of the Internet toolstools

The Millennial KidsThe Millennial KidsGirls are doing ITGirls are doing IT

The Millennial KidsThe Millennial KidsWho’s onWho’s on

The Millennial KidsThe Millennial KidsWhere they go onWhere they go on

The Millennial KidsThe Millennial KidsWho’s got whatWho’s got what

The Millennial KidsThe Millennial KidsComments from KidsComments from Kids

The Millennial LearnerThe Millennial Learner

From an industrial to a knowledge-From an industrial to a knowledge-based economy . . . based economy . . .

Students today are:Students today are: online, multitasking, highly productive online, multitasking, highly productive

and learn quicklyand learn quickly are ultra communicators are ultra communicators completely digital completely digital flexible, critical and creativeflexible, critical and creative


The Millennial LearnerThe Millennial Learner

BUT…there is a disconnect…BUT…there is a disconnect… May have photo cell phones, but do May have photo cell phones, but do

not know how to conduct online not know how to conduct online researchresearch

May be online many hours a day, but May be online many hours a day, but do not know how to evaluate online do not know how to evaluate online contentcontent

May be a “gamer” but can’t see the May be a “gamer” but can’t see the connection to designing games as a connection to designing games as a careercareer

Education and TechnologyEducation and Technology

“Education is the only business still debating the usefulness of technology. Schools remain unchanged for the most part, despite numerous reforms and increased investments in computers and networks.”


How can Technology do it?How can Technology do it?

Millennials are already thereMillennials are already there

Technology has been transformational to almost every Technology has been transformational to almost every aspect of their lives - alreadyaspect of their lives - already

EngagingEngaging FunFun Real WorldReal World Develops Life SkillsDevelops Life Skills Personal (learning space)Personal (learning space) Personal Personal CollaborativeCollaborative IndividualisticIndividualistic Provides opportunitiesProvides opportunities Provides Ownership and Control over LearningProvides Ownership and Control over Learning

Prove it?Prove it?

WE Know it intuitively but…WE Know it intuitively but…

Discovery LearningDiscovery Learning 2000 students2000 students 53 teachers53 teachers 3 school districts 3 school districts 33rdrd and 8 and 8thth grade SS and Science grade SS and Science

Discovery LearningDiscovery Learning

Cheely attributes the gains she has seen in her Cheely attributes the gains she has seen in her own county's students to "eager teachers, own county's students to "eager teachers, good training, and meaningful incorporation of good training, and meaningful incorporation of [video] into the curriculum." [video] into the curriculum."

Discovery LearningDiscovery Learning 33rdrd grade science pre and post test results grade science pre and post test results


33rdrd grade pre and post for SS grade pre and post for SS


Grade 8 SS pre and post testGrade 8 SS pre and post test

One more little issueOne more little issue

"Teacher quality is the factor that matters most for student learning," note Darling-Hammond and Berry (1998).

“Lack of professional development for technology use is one of the most serious obstacles to fully integrating technology into the curriculum” (Fatemi, 1999; Office of Technology Assessment, 1995; Panel on Educational Technology, 1997).

The role of the classroom teacher is the crucial factor in the full development and use of technology in the schools (Office of Technology Assessment, 1995; Trotter, 1999).

Yet, many teachers do not have the technical knowledge or skills to recognize the potential for technology in teaching and learning. (Illinois State Board of Education, n.d.).

Most teachers want to learn to use educational technology effectively, but they lack the time, access, and support necessary to do so (Guhlin, 1996).

What do we have to do?What do we have to do?

Enhance student achievementEnhance student achievement Technology helpsTechnology helps

Integrate technology into Integrate technology into education in a way that engages education in a way that engages MillennialsMillennials

No problemo No problemo

What do we have to do?What do we have to do?InstructionInstruction

Support Project-Based Learning (PBL) Support Project-Based Learning (PBL)

A project-based learning method is a A project-based learning method is a comprehensive approach to comprehensive approach to instruction…instruction…

an interdisciplinary array of skills from an interdisciplinary array of skills from math, language arts, fine arts, math, language arts, fine arts, geography, science, and technology. geography, science, and technology.

http://www.4teachers.org/projectbased/http://www.4teachers.org/projectbased/

Nortel LearniTNortel LearniT

http://www.NortelLearnit.orghttp://www.NortelLearnit.org

helping teachers, students and helping teachers, students and learners of all ages develop 21st learners of all ages develop 21st century skills that will provide a century skills that will provide a basis for their ongoing engagement basis for their ongoing engagement in learning and personal in learning and personal achievement. achievement.

Nortel LearniTNortel LearniT

www.NortelLearniT.orgwww.NortelLearniT.org

Technology TrainingTechnology Training Supporting resources for Supporting resources for

classroom integrationclassroom integration

All freeAll free All available 24/7All available 24/7

Conclusion: Steps Conclusion: Steps

Step 1Step 1 Recognize that the students you Recognize that the students you

now have as teens+ are the start of now have as teens+ are the start of a new generation of Millennial, Gen a new generation of Millennial, Gen Y, Net Gen kidsY, Net Gen kids

They are massive consumers of They are massive consumers of technology – it is part of who they aretechnology – it is part of who they are

They are a force to recon with – they They are a force to recon with – they have demographics behind themhave demographics behind them


Step 2Step 2 Walk a mile in their shoesWalk a mile in their shoes

Get familiar with the way they Get familiar with the way they work, live and playwork, live and play

Get into their technology and the Get into their technology and the way they communicate and use itway they communicate and use it


Step 3Step 3 Learn to integrate technology Learn to integrate technology

into the classinto the class Play to their strengths and Play to their strengths and

interests (projects, tech)interests (projects, tech) Change it up, customize it, let Change it up, customize it, let

them own itthem own it Not the same oldNot the same old

Conclusion: Results Conclusion: Results

Students and teachers achieve Students and teachers achieve a new level of inspiration and a new level of inspiration and achievement achievement

Productivity increasesProductivity increases Teachers take on new roles in Teachers take on new roles in

the classroomthe classroom More succeedMore succeed

ContactContact

Rob LongRob Long

[email protected]@nortel.com

nortel learnit media literacy and the millennial learner ridgemont feb. 2006 “born 2b wired”

Documents