nortel confidential information 1 mobile broadband : the key ingredient in driving multi-media...

Nortel Confidential Information1

Mobile Broadband : The Key Ingredient in Driving Multi-Media Convergence

Iqbal Syed, Senior Manager Wireless, Nortel CALA

June 21st 2006

2 Nortel Confidential Information Nortel CANTO

Agenda

> Market Dynamics - Why is Converged Multimedia bundle important?

> What Are the Enabling Technologies to Drive Multimedia Convergence?

> Key Considerations & Nortel Experience


New Market Environment

voice carriers

data carriers

wireless carriers

enterprises

consolidation

enterprises

wirelesscarriers

wirelinecarriers

MSOs VoIP carriers


Broadband Service is Changing the Dynamics

DSL/Cable

Mobile

Intense Competition for Broadband Service Set

Net-based Operators

VoIP Presence/IMGaming

PoC

Video Services File

SharingConference

Services

Web Push

? Fixed Operators

•MVNO

http://www.skype.com/

http://my.yahoo.com/


End of the Voice Only Model?

APRU% from non voice services

Money will flow to the broader value propositions

0%

5%

10%

15%

20%

25%

30%

Q1 200

2

Q2 200

2

Q3 200

2

Q4 200

2

Q1 200

3

Q2 200

3

Q3 200

3

Q4 200

3

Q1 200

4

Q2 200

4

Q3 200

4

Q4 200

4

Q1 200

5

UK - O2

Orange FRVod DEVerizonCingular

SKT

Source:EMC, June, 2005


The Revenue Challenge

Retain Legacy Revenue

Maximize Bundle Revenue

Capture Spending From Revenue to Segments

Expand into new Markets

Generate New Spending

Single Services

Bundled ServiceVoice/BB/Data

Fixed Mobile Convergence

Entertainment TV/Gaming

New Applications

Increase Share of Wallet and Total spending


Creating New Services

IMS

IMS

Creating killer applications is about having the right environment!

Mix and Match

MobileNetworks

VideoVoice

Presence

Messaging Push to XGaming

Connect... Interact… Engage… Move…

LocationConferencing

IMS Empowered


• VoIP and Multimedia• Collaboration• Personalization

EMPOWERED BUSINESS

• Fixed/Wireless Voice• Fixed/Wireless Video• Wireless Handheld Services• Push to X

• Converged Access• Contact Center• Presence-Enabled

Business Services• SLA Policy Control

• Gaming• IPTV• Personal Media• Mobile TV

• Converged Media Calling• Converged Desktop

EMPOWERED ENTERTAINMENT EMPOWERED MOBILITY

“Changing the way we work”

“Changing the way we engage” “Changing the way we move”

“Changing the way we interact”

Empowered Services

IMS

EMPOWERED COMMUNICATION


Live Mobile TV and Video Services

Mobile broadcast TV users 2005-2010 (millions)30

25

20

15

10

5

02005 2006 2007 2008 2009 2010

North America Western Europe Japan Korea

Mobile broadcast TV users 2005-2010 (millions)30

25

20

15

10

5

02005 2006 2007 2008 2009 2010

North America Western Europe Japan Korea

http://www.sktelecom.com/eng/index.html


COMMUNICATIONENTERTAINMENTMOBILITY BUSINESS

Service Opportunity / Landscape2006 – 2009 Emerging Services Global Revenue

• M-Payment• Converged Mobility• Location-Based • Push-to-X• P-WLAN

$52B • Video on Demand• Content Download• Online Gaming

$146B

$301B$306B

• Communication• Mobility• IP Contact Centers• Speech Recognition• Integration• Identity Management• Threat Management• Web Security• Storage Security• Intrusion Prevention • RFID

• Call Management• Surveillance• Collaboration• Messaging• IP Telephony• 2-Way Video

Source: Internal Nortel Estimates


Agenda

> Market Dynamics - Why is Converged Multimedia bundle to the operator?

> What Are the Enabling Technologies to Drive Multimedia Convergence



Operator Challenges & Key Technology Enablers

Competition and VoIP

Traffic increase

New Applications

Mobile Broadband Driving down cost/bit

Access Agnostic Intelligent Core

Leverage IMS Based Service

Time to Market

Capex/Opex ROI


Speed

Fixe

dLo

cal A

rea

Nom

adic

Wid

e A

rea

Mob

ility

100 kbps 1 Mbps

GPRS,Mobile Circuit Switch

1xRTT,EDGE

UMTS / HSDPA

1xEV-DO

802.11 a/b/g

10 Mbps 100 Mbps

802.16e,3GPP Evol

ADSL

OFDM / MIMO

Existing

802.11n

2004-2006 2006+

NG –DSL / DLC

FTTx / PONSCable Modem

Wireless Mesh Network

802.16d

Why is Mobile Broadband Key?

4G


What is OFDM?Radio Access Air Interface Principles

TDMA, PDC GSM

GPRS/EDGEAMPS, TACS, NMT

LTE, AIE, WiMAXCDMA EVXDO UMTS

HSDPA

TD-SCDMA

1G1G 2G2G

3G3G4G4G

Frequency

Time

Frequency

Time

Frequency

Time

Frequency

Time

FDM

A

TDM

AC

DM

A

OFD

MA

User #1 User #2 User #3 User #4


What is MIMO?- Multiple Input Multiple Output

4x1 STTDCode Rate = 1

4x2 STTDCode Rate = 2

4x4 Spatial MultiplexingCode Rate = 4

UL virtual MIMO

UL Adaptive MIMO

Down link

Up link

MIMO Increases throughput


Mobile Broadband: A New Paradigm

WIMAX

Any Operator

VoIP and Data

100 Mbps

Centrino Embedded

Internet IEEE

Intel & Others

$20 - $40 / month

Millennials - Youth

3G+

Mobile Operator

Voice and Data

40 Mbps

$200 Handsets

Telecom ITU

Qualcomm

$50 - $70 / month

Business – Middle Age

Business Driven Choice


36%

3G+ Cost TransformationMoore’s Law applied to mobile broadband

Enabling Mobile xDSLMak

ing

Wire

less

Broa

dban

d a R

ealit

y

100%

3.6Mbps

9%1%

0%

20%

40%

60%

80%

100%

120%

GPRS<2003

UMTS2004

HSDPA2006

HSOPA/ LTE2008-2010

$/ M

bps

as %

of G

SM

0

40

Thro

ughp

ut (M

bps)

$/Mbps Peak Throughput (DL)OFDMMIMO


What is WiMAX, IEEE802.16, WiBro?

802.16-2004(802.16d) 802.16e WiBro

WiMAX

IEEE802.16 Korea TTA

WiMAX Forum

IEEE802.16 defines air interface standards WiMAX Forum cleans up, fills gaps and certifies product


0.0

0.5

1.0

1.5

2.0

2.5

3.00 20 40 60 80 100 120

Capacity per Tri-sectored BTS (Mbps)

$/bp

s

WiMAX Cost Transformation

MIMO Delivers Highest Capacity BTS, Lowest Cost per bit

4x4 MIMO2x2 MIMO

8x1 AAS

4x1 AAS

SISO

3G

BestValue


Bringing it all together with IMS

Applications Aware…

End User Aware…

Device Aware…

APPLICATIONS

CONTROL

ACCESS

• The explosion of IMS applications increases revenue

• Identity management allows new levels of personalization

• Converged effect increases application value

From the Intelligent Network to the Intuitive Network


IMS Architecture for Converged Services

Apps

Access

CSC1000

HSS 1000Control

Third Party Apps Service Enablers

AS 5200 IPTV Headend

Content Servers

Middleware

DSL

STB

FTTP

Mobile

Home

Vacation Home

Common Services being deployed today

VoDGaming

MM Collaboration

PSTN

INTERNET

MGCF

DSL

PDF

Application ubiquity

Resource control

Single Subscriber Authentication

Unified Session Control

3GWiMAX


Agenda

> Market Dynamics : Why is Converged Multimedia bundle to the operator?

> What Are the Enabling Technologies to Drive Multimedia Convergence



Mobile Broadband Business Considerations

•Unlicensed vs Licensed•Population Density•Existing assets and the level of support for legacy services

SPECTRUM + LEVERAGING ASSETS

TARGET MARKET AND BUSINESS MODEL•Service set, Voice or VOIP +Data/Video •Mobile Broadband 3G/4G Complementary •Residential /Business/ Wholesale

COMPETITIVE LANDSCAPE

•DSL, Cable, Satellite, Other Wireless Broadband operators what is the market

•Time to Market Considerations


Why Nortel ?Nortel Wireless ExperienceOver 200,000 BTSs Deployed

65 Networks

Over 70k BTS

In 19 Countries

CDMA111 Networks

10 GSM-R

81 GPRS

15 EDGE

GSM/GPRS

Leading in UMTS/HSDPA underlying technologies and evolution:CDMA -> more than 50% of EVDO deployments

VoIP -> More than 40% market shareOFDM/MiMO -> 38 Mbps in 5 MHz demonstrated in lab

Security: Leveraging carrier & enterprise solutions & partnerships

24 Networks

13 UTRAN

20 PCs

8 VCs

UMTSWorld’s 1st Citywide

Mesh deployment

10,000 APs cover 90% of

Taipei

WLAN/Mesh802.16e

802.16d

WiMax


SIMPLIFICATIONTo achieve cost leverage

NETWORKCONVERGENCE

To achieve flexibility

PARTNERSHIPS and ALLIANCES

To achieve time to market

TECHNOLOGY LEADERSHIPTo achieve growth

To enable our customers to generate new revenue opportunities, reduce operating costs, enhance customer service and productivity by leveraging our investments and technology innovation.

Nortel Value

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