SXSW 2017Nordic Activities

Hartti Suomela

Version, February 20, 2017

SXSW Program at a Glance

What is Nordics @SXSW 2017?• Promoting Nordics as well as Nordic Film, Music & Tech

scene• Expo area (20x20 end cap booth) for companies & showcases

at Interactive Trade Show (March 12-15) • Nordic bands & film screenings, and conference talks with

Nordic themes or by Nordic presenters (see separate slides)• Additional activities, events and other experiences including

Sauna and Lennon Bus (see later slides)

Offering for the Startups• SXSW activities in general (conference talks, meetings,

additional startup events, Expo, etc.) through SXSW Badge (companies need to pay themselves)

• Visibility, demo possibilities at NordicMade Expo booth• Scheduled slots at booth (multiple companies at the same time)• Constant visibility at the booth (slideshow, demo reels)• Host at the booth for the whole duration of the expo

• Investor lunch on Saturday March 11th at 12pm at Capital Factory

• Pitching event (selected 10 companies) on Sunday March 12th at Palm Door @6th

Overview of Nordic Activities

Fri 3/10 Sat 3/11 Sun 3/12 Mon 3/13 Tue 3/14 Wed 3/15 Thu 3/16

Expo 10am-6pm 10am-6pm 10am-6pm 10am-2pm

Whole day Lennon Bus

10am

11am

12pm

1pm

2pm

3pm

4pm

5pm

6pm

7pm

8pm

9pm->

SXSW Happy Hour at Capital

Factory4:30pm-8pm

Nordic Smart Build panel 1

at Capital Factory

Startup Investor lunch

at Capital Factory

Nordic Smart Build panel 2

at Palm Door @6th

Nordic Startup Pitch Night

at Palm Door @6th

Nordic Design panel 3at Palm Door @6th

Time 4:30

Nordic Design panel 1

at Chaotic Moon Studios

Sounds From Norway

at Lucille7:45-> LATE

Nordic Design panel 2at Idean

Time TBD, Sunday

Lennon Bus

Three Nordic Design Panels• 1.“Business as unusual: Design your perfect city”

• March 10, 4pm-6pm at Chaotic Moon, 319 Congress Ave #200• 2.“The Hospital as playground?”

• March 12, afternoon at Idean, 713 E 6th St• 3.“From waste to profit: Creating business-cases from circular

thinking”• March 13, 4:30pm-5:30pm at Palm Door, 508 E 6th St

• More details:• http

://danskdesigncenter.dk/en/news/danish-design-sxsw-interactive-2017

• Main contact: Christian Villum cvi@ddc.dk

SXSW Happy Hour• ”Nordic Cool hits Hot Austin” Networking Reception

• By Norwegian Consulate General• On Friday, March 10 at Capital Factory (701 Brazos St)

• Schedule• 4:30pm Welcome and Presentations by Abelia, IKT Norge,

Greater Stavanger and Region Trondheim.• 5:15pm Food and Refreshments• 6:00pm “The best from the cold” – Lightning talks– 2 minutes

introduction by Norwegian Startups

Two Nordic Smart Build Panels• 1.“Leveraging Urban Nature for Livable Cities”

• March 11, 10am-12pm, At Capital Factory, 701 Brazos St, 16th Floor

• 2. Nordic-American Session on Urban Development: “Can Climate be a Driver for City-Led Innovation?”

• March 12, 5:00pm-7:00pm at Palm Door, 508 E 6th St• Main contact: Soren Juul Jorgensen

Leveraging Urban Nature for Livable Cities• March 11, 10am-12pm, At Capital Factory, 701 Brazos St, 16th Floor• Bringing nature back into our cities – what are the do´s and don’t´s. And how can we put

a value to blue-green infrastructure.• The natural green and blue infrastructure of the cities provide to the City and its

inhabitants services like storm water management, air purification, There is a growing interest in the role of functional Nature in the cities and these services and functions can be enhanced with evidence based design. We present case studies where the value of green and blue infrastructure is highlighted and project examples how these functions and services have been enhanced.

• Panelists:• Ramboll (Finland) - Urban Nature for liveable Cities, the value of urban nature – function and services• SWA Group (US – to be confirmed) - Urban Nature in Global sense – high profile global examples how the

Urban Nature can be implemented in Landscape design• City of Austin (to be confirmed) - The US perspective

Can Climate be a Driver for City-Led Innovation?

• March 12, 5:00pm-7:00pm at Palm Door, 508 E 6th St• How can cities and companies benefit from the transition to a low-carbon economy, as they adapt to the

evolving climate changes? Moreover, how can innovation help to mitigate risks?• Societal challenges connected to climate changes have become an increasingly strong driving force for

new solutions for urban development, and thereby new business opportunities. The demand for sustainable solutions is increasing, which also changes the conditions for technological development and innovation.

• In this Nordic-American session, we will explore how climate change has spurred new and innovative approaches to urban design in the Nordic countries and in the US. We will share opportunities for action, as well as concrete solutions. Furthermore, we will discuss business-driven approaches to collaborative climate innovation and people-oriented design processes.

• Panelists:• SLA (DK)• Rambøll (DK)• B&M Architects (FIN)• Rebuild by Design (US)• Miami Beach (US)

Networking Lunch for Investors & Startups

• Open to all Nordic Startups attending SXSW• Lunch and informal networking, no pitches

• At Capital Factory, 701 Brazos St, 16th Floor• At 12pm-2pm on Saturday, March 11th• Registration link https://

www.eventbrite.com/e/networking-lunch-for-investors-and-nordic-startups-sxsw-tickets-32096254762

NordicMade Booth at Tradeshow• 20 x 20 feet end cap at the International Pavillion• Screens to show company one-sliders and showreels• No company rollups / banners• Demo stations• Place to leave company handouts / promotional materials

Nordic Startup Pitch Night• At Palm Door @6th at 7pm-9pm on Sunday evening, March

12th

• 10 selected Nordic Startups• Format: 4-minute pitch with slides, 4 minute Q&A with panel• Registration link:

https://www.eventbrite.com/e/nordic-pitch-night-sxsw-tickets-32099862553

• Companies interested in pitching, apply by sending your one-pager / executive summary to Aino.Huxley@tekes.fi

Lennon Bus• http://www.lennonbus.org• John Lennon Educational Tour Bus will provide state-of-the-art

audio and HD video recording + production for 4 Nordic artists• Radio Helsinki will broadcast these on-bus recordings (FM +

web stream)• Nordic music/film/video content will be screened for guests

visiting the bus• additionally one Nordic artist will be featured on the John

Lennon Educational Tour Bus SXSW Showcase on Thu, March 16 at the Belmont

Sounds from Norway• Presented by Brilliance, Toothafairy and Ingrooves• At Lucille, 77 Rainey Street on March 16, at 7:45pm -> late

• 7:45 PM Tuvaband• 8:35 PM Chain Wallet• 9:25 PM Lovespeake• 10:20 PM Coucheron• 11:15 PM WNDR• 12:15 AM Sløtface• 1:15 AM Kakkmaddafakka

• Note: SXSW (Music) badge required for entrance

Nordic Flavored SXSW Edu Conference Talks

• Nordic Knowledge - Sharing with Edutech Startups http://schedule.sxswedu.com/events/event_PP61702

Nordic Flavored SXSW Conference Talks

• Music as Medicine – Panel, Marko Ahtisaari http://schedule.sxsw.com/2017/events/PP65723

• Sat, March 11, 5pm at JW Marriott: “Share or Die: Is Future Manufacturing Open Source” http://schedule.sxsw.com/2017/events/PP62507

• Sold – Will Customers Pay for Your Big Idea, Panel, Marten Mickos http://schedule.sxsw.com/2017/events/PP65858

• Finland: The Hotbed of Technology and Startups http://schedule.sxsw.com/2017/events/PP96833

• Global production match making - US/EU co-prods!, http://schedule.sxsw.com/2017/events/PP68642

• How Tech Companies Can Give Back to Communities http://schedule.sxsw.com/2017/events/PP67229

• When the Algorithm Is Running the News http://schedule.sxsw.com/2017/events/PP68375 • Tech for Good: Solutions for the Refugee Crisis http://

schedule.sxsw.com/2017/events/PP61382 • How Filter Bubbles Affect Media and Elections http://

schedule.sxsw.com/2017/events/PP95972

Nordic Film Screenings

• Denmark - Forever Now http://schedule.sxsw.com/2017/films/71319 • Denmark - Melon Rainbow http://schedule.sxsw.com/2017/films/66911 • Denmark - Ubermensch http://schedule.sxsw.com/2017/films/66255 • Finland - Lake Bodom http://schedule.sxsw.com/2017/films/71747 • Iceland - CUBS http://schedule.sxsw.com/2017/films/69201 • Norway - DRIB http://schedule.sxsw.com/2017/films/70043 • Sweden - Raised by Krump http://schedule.sxsw.com/2017/films/64585

Danish Bands in SXSW

• Agnes Obel http://schedule.sxsw.com/2017/artists/10560

• Chinah http://schedule.sxsw.com/2017/artists/12787 • Rainbrother http://

schedule.sxsw.com/2017/artists/12823 • Small Time Giants http://

schedule.sxsw.com/2017/events/MS38134

Finnish & Icelandic Bands at SXSW

• Finland - Satellite Stories http://schedule.sxsw.com/2017/artists/10589

• Finland - Tuomo & Markus http://schedule.sxsw.com/2017/artists/13341

• Iceland - One Week Wonder http://schedule.sxsw.com/2017/artists/12828

Norwegian Bands at SXSW

• Ask Carol http://schedule.sxsw.com/2017/artists/14020 • Chain Wallet http://schedule.sxsw.com/2017/artists/10418 • Councheron http://schedule.sxsw.com/2017/artists/11540 • Dark Times http://schedule.sxsw.com/2017/events/MS38132 • Darling West http://schedule.sxsw.com/2017/artists/13937 • Farida http://schedule.sxsw.com/2017/artists/14052 • Kakkmaddafakka http://schedule.sxsw.com/2017/artists/14034 • KREAM http://schedule.sxsw.com/2017/artists/15249 • Lovespeake http://schedule.sxsw.com/2017/events/MS38133 • Slick Shoota http://schedule.sxsw.com/2017/artists/10754 • Slotface http://schedule.sxsw.com/2017/events/MS38343 • Sturle Dagsland http://schedule.sxsw.com/2017/artists/11518 • Tuvaband http://schedule.sxsw.com/2017/artists/13390 • WNDR http://schedule.sxsw.com/2017/artists/15529

Swedish Bands at SXSW

• Albin Lee Meldau http://schedule.sxsw.com/2017/artists/12161 • Anna von Hauswolff http://schedule.sxsw.com/2017/artists/10016 • Baskery http://schedule.sxsw.com/2017/artists/12057 • Kite http://schedule.sxsw.com/2017/artists/13932 • Mouthe http://schedule.sxsw.com/2017/artists/15391 • Saint http://schedule.sxsw.com/2017/events/MS38131 • Simian Ghost http://schedule.sxsw.com/2017/artists/12983 • Skott http://schedule.sxsw.com/2017/artists/12173

Sauna

• Sauna (electric and wooden stoves) build inside a minibus• Will increase the visibility of Nordic efforts (the media is really

cluttered and overwhelmed during SXSW)• Location and exact timing in Austin <tbd>• Additionally tents for changing clothes, towels, swimming suits,

cloth check-in• Personnel needed: Check-in, security, life guards (?), sauna

operations

For more information?

Hartti Suomela, hartti.suomela@finpro.fi