nonprofit guerilla tactics

27
Building a Fabulous Fundraising Team Survive! Thrive!! Presented by Heidi Hancock, CFRE Nonprofit Guerilla Tactics

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Competition is FIERCE for nonprofits. Whether it is funding, leadership, staff, resources or constituencies, it’s not business as usual for growing or maintaining a sustainable organization. In this highly interactive session you will get guerilla tactics that will • Set your cause up for exponential success even in the face of tough economies • Give your entire organization a innovative edge whiles others stay mired in a conventional approach • Align your cause inside and out with sustainable revenues Join us as we uncover two revolutionary approaches to apply right now at your organization that will radically alter your ability to achieve your mission. Vive la Revolution!

TRANSCRIPT

Page 1: Nonprofit Guerilla Tactics

Building a Fabulous Fundraising Team

Survive! Thrive!!

Presented by Heidi Hancock, CFRE

Nonprofit Guerilla Tactics

Page 3: Nonprofit Guerilla Tactics

Before we begin...

Credit!Full participation in Nonprofit Guerilla Tactics is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Page 4: Nonprofit Guerilla Tactics

A Quick PollWhat’s your demographic

Page 5: Nonprofit Guerilla Tactics

What’s your organization’s Superpower?

A Quick Poll

Page 6: Nonprofit Guerilla Tactics

An Eternal QuestionWhy are you here???

Page 7: Nonprofit Guerilla Tactics

What to Expect

✓ Reconnaissance & Intelligence

✓ Secret Struggles

✓ 2x2 - Tactics

✓ Recruit your Army!

Page 8: Nonprofit Guerilla Tactics

Competition?

Competition?

Page 9: Nonprofit Guerilla Tactics

Funding

Leadership

Staff & Talent

Resources

Constituencies

EVERYTHING!

Competition?

Page 10: Nonprofit Guerilla Tactics

✓ Other NPOs✓ Foundations✓ MBL✓ B-Corp✓ Private Equity Funds✓ Venture Funds✓ Startups✓ For Profits✓ Big Brands!

Competition?

Page 11: Nonprofit Guerilla Tactics

Holy Cow!!

Page 12: Nonprofit Guerilla Tactics

Customers

Follow the money...

$

BenefitCompany

Page 13: Nonprofit Guerilla Tactics

Funders

Follow the money...

$

Direct Benefit

Organization

Beneficiaries

Indirect Benefit

Page 14: Nonprofit Guerilla Tactics

It’s All About Twos

Page 15: Nonprofit Guerilla Tactics

One plus...

Page 16: Nonprofit Guerilla Tactics

One equals

One equals

Page 17: Nonprofit Guerilla Tactics

No Middle Ground!

Page 18: Nonprofit Guerilla Tactics

Just the Facts

Remember the 80/20 rule?

Surprise, it’s now 95/5!

Page 19: Nonprofit Guerilla Tactics

The Secret for Success

One or One?

Both

Page 20: Nonprofit Guerilla Tactics

The Second Two

Page 21: Nonprofit Guerilla Tactics

It’s all about the experience

Know, Like, Trust, Try,Buy, Fulfill, Tell

Page 22: Nonprofit Guerilla Tactics

It’s all about the experience

Page 23: Nonprofit Guerilla Tactics

You Control the Itinerary

Point of Entry, Cultivation, Solicitation, Acknowledgement,

Stewardship

Page 24: Nonprofit Guerilla Tactics

Keep ‘em Moving

Page 25: Nonprofit Guerilla Tactics

Integrated Experience model

Page 26: Nonprofit Guerilla Tactics

Survive and Thrive!

✓ Use your Twos!✓ Direct and Indirect Benefits✓ Know your Camps✓ Create the experience and

move ‘em through!

Page 27: Nonprofit Guerilla Tactics

It’s Free and Awesome!

Our way of saying Thanks!

The Masters Circle is a free live monthly action learning session online.Where you set the topics and engage with some of

the most innovative fundraisers on the planet.

REGISTER NOW

results.mosaicnpd.com/masters/